WEBINAR - Wi-Fi in retail: transforming the brick and mortar experience

Led by: Matthias Machowinski, Research Director, Enterprise Networks and Video

Led by: Matthias Machowinski, Research Director, Enterprise Networks and Video


Brick and mortar retailers have been at a disadvantage against online retailers for years, as they cannot match the breadth and depth of their product assortment, cost structure, and access to massive amounts of data that is used to continuously improve operations and grow their revenue. Online retailers like Amazon are now bringing the fight into the real world and setting up physical stores packed with sophisticated technology that will redefine the brick and mortar retail experience. In this webinar, we will discuss the retail digital transformation and how new technologies and processes modernize the in-store experience, including optimized customer experience using individual digital footprints. Topics include use cases and examples of Wi-Fi -enabled customer analytics and key considerations when purchasing new Wi-Fi infrastructure for retail environments.


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Past webinars will be available as on-demand recordings.

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