WEBINAR - New frontiers for distribution of sports content

Led by: Przemek Bozek, Principal Analyst, Consumer Electronics, Broadband & Video Technology
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Led by: Przemek Bozek Principal Analyst, Consumer Electronics, Broadband & Video Technology

Presented by: IHS Markit, Kaltura and Akamai


Sports will be one of the key drivers for the increase in linear OTT services. This webinar will focus on innovation in the Premium Live delivery focusing on the sports content industry, including new technologies that are augmenting the Cloud TV space, bundling, and propositions, as well as providing insight into sports consumption patterns.

Patterns are emerging for distribution of live sports content in business model, exclusivity, and availability. This webinar will provide analyses of those patterns and explore the growth of competition within the pay TV market as well as inflation in cost of sports rights. We will further scrutinize strengths and weaknesses as a program genre, including ability to aggregate large audiences, advertising and sponsorship revenue, and viewing habits. We will also look at the emergence of online platforms offering sports content. We will present a case study of a large sports content owner transforming their distribution business by going direct to consumer over the top.

Technology impacts sports content processing by removing complexity from publishers and offering solutions to supplementary requirements that content distributors have to meet to satisfy their subscribers. The webinar will address how to increase customer engagement and meet their growing needs while identifying new opportunities for content owners, concluding with an overview of advanced features that support provision of a holistic, scalable, and personalized experience.

Who Should Attend

Pay-TV networks (cable, satellite, IPTV, pay DTT), OTT providers, operators, broadcasters, content producers and aggregators, online media companies, and enterprises who want to learn more about how sports content can increase customer engagement. Financial analysts and the media are also encouraged to attend.

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