Led by: Paul Erickson, Senior Research Analyst, Service Provider Technology |
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OverviewAs over-the-top (OTT) video gains increasing traction across the consumer landscape, service providers must adapt to a changing environment with a mix of content consumption options across multiple devices. In contrast to a decade ago, OTT has become accepted as a secure and viable method of content delivery. Service providers accustomed to the traditional costs of subsidizing and installing the classic pay-TV set-top box within a limited service footprint can now take advantage of the rise of OTT. By delivering over the open Internet to inexpensive thin client hardware or hardware already in consumer homes, service providers are seeing tangible rewards.
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