All Analysis MonetizationDisplaying 1-8 from 8 items
- Adobe Systems Incorporated
- ARRIS International
- BAM Technologies
- Brightcove Inc.
- Imagine Communications
- Kaltura Inc.
- Neulion, Inc.
- Ooyala, Inc.
- Quickplay Media Co
- Tivo Inc
- Verimatrix, Inc.
- Viaccess and Orca Interactive
- 2nd Screen
- Content Discovery
- Content Security
- Set-Top Box Software
- Vendor Deals
Into the fray: Verimatrix sustains its diversification effortApril 06, 2018Verimatrix continues to enhance its analytics portfolio by imbuing the Verspective Intelligence product with a broader set of business intelligence functions, and standardized, off-the-shelf reporting dashboards. Verspective Intelligence’s development, while fundamentally iterative, remains testament to the security firm’s commitment to diversification, and the pursuit of analytics-related opportunities.Subscribers Only
Broadcast & Internet Video Software, Security and Analytics Market Monitor - Q4 2016June 23, 2017The broadcast & internet video software, security and analytics market monitor provides a high level overview of the video software market value and major trends across various technology segments and regions.Subscribers Only
Broadcast & Internet Video Software, Security and Analytics Market Monitor - Q3 2016April 07, 2017The broadcast & internet video software, security and analytics market monitor provides a high level overview of the video software market value and major trends across various technology segments and regions.Subscribers Only
Adobe’s TubeMogul acquisition hints at programmatic TV ambitionsNovember 15, 2016Adobe intends to acquire the video advertising technology company, TubeMogul for $540 million. TubeMogul is a US-headquartered, demand-side platform (DSP), servicing advertisers and agencies in programmatic video advertising. It filed for an IPO in July 2014 and reported earnings of $56.1m in Q3 2016, up 21% from the year before. Adobe generated $1.5bn in revenue in Q3 2016, an increase of 20% year-on-year. The acquisition is expected to close in Q1 2017, subject to regulatory approval.Subscribers Only
Video is the future of TV appsAugust 30, 2016Beyond video apps and services, many of the first wave of TV apps have been built out of existing smartphone apps. The TV apps environment presents developers with a number of new challenges.Subscribers Only
Comcast-owned FreeWheel acquires StickyADS.tv to expand its online video capabilities and geographical footprintMay 13, 2016Freewheel has announced the acquisition of a French-based online video firm specialising in technology for programmatic video advertising StickyADS.tv for an undisclosed sum. Our Analysis Comcast brought on board its operations the video ad technology firm FreeWheel back in March 2014 for $360m. With that acquisition it marked the start of its digital strategy, showing its strong interest in the online space. Back then FreeWheel had assumed a more than $10m revenues start-up survival pass and it had enlisted major broadcaster clients like Fox and NBC helping them to monetise their online video content. RTL, a European broadcaster, in a similar way moved into video monetisation by acquiring SpotX (for programmatic) also in 2014 for $144m and Smartclip (for European expansion) investing €46.9m for a 93.75% stake in March 2016.Subscribers Only
Another marriage of telco and adtech reinforces ties between the two industriesMarch 14, 2016Telenor, a leading Nordic operator acquired Tapad, an ad tech firm founded in Norway but headquartered in the US for $360.0 million. This is another in a series of acquisitions made by mobile operators in the ad tech space that has included Verizon and Singtel.Subscribers Only
The Future of Multiscreen Delivery & MonetizationMarch 17, 2015Connectable consumer devices are continuing to drive content consumption online and multiscreen. 2015 will see video accounting for over half of all internet traffic. This new behaviour has resulted in additional costs in processing and distribution, as such linear TV remains the more favourable method in creating new revenue. However, new monetisation opportunities such as analytics-based programming advertising and recommendations-based content delivery can offset these additional costs. The monetisation of connected devices is also leading service operators to diversify their service provisions.Subscribers Only