Adobe’s TubeMogul acquisition hints at programmatic TV ambitions
November 15, 2016
Adobe intends to acquire the video advertising technology company, TubeMogul for $540 million. TubeMogul is a US-headquartered, demand-side platform (DSP), servicing advertisers and agencies in programmatic video advertising. It filed for an IPO in July 2014 and reported earnings of $56.1m in Q3 2016, up 21% from the year before. Adobe generated $1.5bn in revenue in Q3 2016, an increase of 20% year-on-year. The acquisition is expected to close in Q1 2017, subject to regulatory approval.