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CES 2018: Smartphone, AR & Mobile HardwareJanuary 23, 2018This report provides the mobile hardware trends, smartphone launch analysis, as well as AR trends, based on CES 2018 held in Las Vegas in January 2018.Subscribers Only
IFA 2017: Smartphone & Mobile HardwareSeptember 15, 2017This brief report provides the smartphone and mobile hardware trends, and smartphone launch analysis based on IFA 2017 held in Berlin, Germany from 31 August to 5 September.Subscribers Only
CES Show Report - 2017January 26, 2017The 2017 Consumer Electronics Show (CES) saw renewed activity in the smartphone space. Especially Chinese manufacturers used the global stage to present new products. ...Subscribers Only
Analyzing the Potential for the Google Pixel PhoneNovember 08, 2016In this report, we analyze the potential of the new Google Pixel phone. We expect it will have modest sales voumes in the short term.Subscribers Only
IFA Show Report - 2016October 05, 2016Internationale Funkaustellung (IFA) 2016 was an opportunity for handset makers to launch devices in the mid-range of the pricing spectrum. Samsung chose to introduce its latest flagship early and Apple followed ... .Subscribers Only
iPhone SE targets an underserved segment, but will not change the iPhone's fortunesMarch 21, 2016The iPhone SE is a very competent smartphone which targets an underserved market segment of consumers who want a compact smartphone which is fast and offers a great camera experience. Of iPhone models in active use, 29% are iPhone 5 models with four inch screens, and 23% are even older iPhone models with screens sized just three and one half inches.
US operators miss benefiting from Huawei’s Nexus 6P & LG’s Nexus 5X signature Android 6 smartphonesOctober 07, 2015Nexus devices are the signature smartphones for each generation of Android and provide operators, developers and the mobile industry the first exposure to Google’s latest innovations. It's also the first time Google has chosen a Chinese brand to make a Nexus device. US telecom operators are notable among major operator groups in choosing not to range this generation of Nexus smartphones. IHS believes this lack of US operator support is because of misplaced fears. US operators should seize the tactical benefit for their customer acquisition volumes from selling these strong Nexus devices.
Microsoft needs a bold Surface Smartphone, not the evolutionary Lumia 950 XLOctober 06, 2015The Lumia 950 and 950XL are the first Windows flagship smartphone models launched using modern hardware for over 18 months. They are the first high end smartphones launched since Microsoft closed the acquisition of Nokia's devices business in Spring 2014. Now, these smartphones are just one part of a wider Microsoft mobile strategy, encompassing Android and iPhone.