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Xiaomi showcases the Mi Mix 2S – adding wireless charging as one of the first Chinese OEMsMay 17, 2018Xiaomi Mi MIX 2S is the third generation of Xiaomi MIX series. It is positioned as a showcase device for Xiaomi’s R&D capabilities.
Vivo’s X21 combines many major smartphone design trends of 2018March 26, 2018Vivo launched the X21 on March 19th. The flagship device features upgrades in hardware design and display technology compared to the previous edition of the phone, the X20.
New Nokia strengthens brand with Google’s Android One & a curved display smartphoneFebruary 25, 2018HMD Global launched five new mobile phones at MWC 2018, all with striking industrial design. By choosing to only offer handsets with Google's pure Android One or Android Oreo (Go Edition), HMD threatens to disrupt established OEMs with legacy software. The new Nokia 8110 demonstrates featurephones are evolving now with LTE and will not die soon. HMD's flagship Nokia 8 Sirocco has a stunning steel-framed dual curved edge display in a super compact frame which will target Europe.
Samsung looks to innovative S9 camera to energize Galaxy S smartphone salesFebruary 25, 2018Samsung is packing its main innovative push into the cameras of its latest flagship Galaxy S devices. With the new super slow motion video capture, Samsung has improved on previous industry attempts to commercialize this feature. The Galaxy S9 and S9 Plus are strong handset designs which evolve from 2017’s excellent S8. They are markedly different in camera quality and display size from the two to three year old smartphones potential customers own now which should boost upgrades. However, consumers may delay purchase because of rising flagship prices.
Sony tries again to convert tech leadership into improved sales with Xperia XZ2 smartphone's 4K HDR video recordingFebruary 25, 2018At MWC Sony Mobile unveiled two new smartphones, Xperia XZ2, XZ Compact and the commercial launch for its Xperia Duo wearable. The importance of Sony’s innovations with these new smartphones will set the tone for the smartphone market for the next few years. IHS Markit expects other smartphone OEMs to deliver similar capabilities in the future including copying Sony’s 4K HDR video capture. But there is much more work needed to re-build Sony’s smartphone business and achievable sustainable profitability.
Samsung's next Galaxy S must beat old smartphones to drive upgrades, not recent modelsFebruary 19, 2018Samsung is competing with the models it launched several years ago, and not last years’ Galaxy S8, Galaxy S8+ and Note 8 because it is far too soon for purchasers of those models to buy a new phone. By looking at the active installed base of which smartphones are currently in use we can compare the features of Samsung’s latest flagship with the most common models consumers own and use now. Globally, the most common Samsung flagship models in use are Samsung’s S7 and S7 Edge (2016) with a combined 5.26% share, 2015’s Galaxy S6 with 1.78% share, and the four year old Galaxy S5 with 1.4% share. But are large country differences in which are the most popular Samsung smartphone models.
CES 2018: Smartphone, AR & Mobile HardwareJanuary 23, 2018This report provides the mobile hardware trends, smartphone launch analysis, as well as AR trends, based on CES 2018 held in Las Vegas in January 2018.Subscribers Only
Huawei looks to grow its Mid-tier market share with the launch of the powerful Nova 2SDecember 14, 2017Huawei launched the Nova 2S on December 7th in Beijing. The phone is an update to the Nova 2, launched earlier in 2017. The device includes a host of trendy hardware features for devices in 2017.
Strong Early iPhone X Adoption Positions Apple for Market LeadershipNovember 30, 2017In eight countries, iPhone X already amounts to over 2% of the iPhone active installed base just three weeks after iPhone X’s first availability. ...Subscribers Only
The state of India’s smartphone market: highly competitive with great potentialNovember 17, 2017India is seen as the next driver of smartphone growth. This report provides analysis on (1) recent regulatory changes in India's smartphone industry; (2) the impact of the aggressive entry of Reliance Jio; (3) the performance and strategies of major OEMs; (4) our view of the market outlook and some caveats for smartphone OEMs.Subscribers Only
IFA 2017: Smartphone & Mobile HardwareSeptember 15, 2017This brief report provides the smartphone and mobile hardware trends, and smartphone launch analysis based on IFA 2017 held in Berlin, Germany from 31 August to 5 September.Subscribers Only
With Mi Mix 2, Xiaomi rolls out bezel-less flagship with global appealSeptember 15, 2017Xiaomi launched the flagship Mi Mix 2 smartphone on 11th September in Beijing, it’s the company’s second generation full screen, bezel-less device.
LG’s first mainstream OLED smartphone differentiates with video on V30August 31, 2017At IFA 2017, LG unveiled the new V30 smartphone. The V30 is a critical smartphone launch for LG to establish a differentiated brand positioning from both market leaders Samsung and Apple but even more importantly from the rise of Chinese brands such as Huawei, OPPO and Vivo.
Samsung re-launches its signature innovation brand with Note 8 smartphoneAugust 23, 2017The Galaxy Note 8 demonstrates Samsung’s confidence in its design expertise because of the strong similarities between the Note 8 and the Galaxy S8 and S8+. Samsung’s decision to launch the Note across all regions means the Note 8 should be the most successful Note smartphone for at least three years. IHS Markit expects the Note 8 Bill of Materials (BOM) cost will exceed those of all previous generations of Note models from Samsung.
Nokia 8 flagship smartphone aims to re-establish the brandAugust 17, 2017Nokia 8 is an important launch for exclusive brand licensee HMD Global because as a flagship model it must re-establish the Nokia brand as premium and innovative.
OPPO’s new R11 and R11 Plus will face difficulties to outperform its successful R9 seriesJuly 14, 2017On 10 June OPPO launched two new smartphone models in Shenzhen, the R11 and R11 Plus.
Samsung seeks to reestablish its reputation for innovation with “infinity display” Galaxy S8March 29, 2017The S8 and S8+ are visibly differentiated smartphones because of their large Samsung displays, tiny bezels, and fast chipsets which all play to Samsung group’s competitive strengths. Samsung’s initial Bixby AI implementation falls short of its goal of being a comprehensive AI assistant because of weak app integration and limited voice compatibility. Provided Samsung can manufacture sufficient volumes of S8 and S8 + smartphones, and has no new reliability issues, the S8 will be a success for Samsung. The strong industrial design will support the Samsung brand and provide a foundation for Samsung’s ecosystem ambitions with VR, Bixby AI, and enterprise offerings.
Huawei delivers Amazon Alexa integration on Mate 9 in the USMarch 24, 2017A software update to the Huawei Mate 9 in the US installs Huawei’s Alexa app on the handset. With the integration of Amazon Alexa, Huawei is taking its virtual assistant strategy beyond China where the company is relying on its own ecosystem.
OPPO’s new non-China smartphone should avoid Xiaomi’s international mistakesMarch 23, 2017On 23 March OPPO announced a new F-series smartphone, F3 Plus, which aims at the non-China markets. IHS Markit believes it is a right decision for OPPO to seek growth beyond China, and the company is in a better shape to expand abroad compared with Xiaomi.
Handsets & Smartphones Market Monitor Q4 2016: Global market rebounded and Samsung shows resilience after the Note 7 recallMarch 07, 2017Handsets & smartphones market monitor report Q4 2016Subscribers Only