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Alcatel moves more premium with Idol 4 and 4S smartphonesFebruary 20, 2016Alcatel offers two strongly designed new smartphones, the Idol 4 and Idol 4S, as it re-positions its brand for a more premium segment. IHS sees Alcatel’s decision to shift to a stronger brand, alongside more premium models, as a bold but necessary move which Alcatel needs to lift its brand above the multitude of value and mid-tier smartphone makers. Currently, TCL-Alcatel is ranked #5 in terms of global mobile handset unit shipments.
Samsung foregoes global release for an early Note 5 launchAugust 13, 2015Samsung launched two new flagship smartphones, the Galaxy Note 5 and the Galaxy S6 Edge+. While these releases were anticipated, Samsung is launching ahead of schedule to try to maximise its momentum before Apple launches new iPhones in late September. The cost for this early release appears to be a staggered regional launch. Samsung also finally launched its payment service which it initially announced in February 2015.Subscribers Only
Apple SIM is a Test for Mobile Operators' Main Business ModelOctober 17, 2014Apple SIM threatens to fundamentally change the relationship between mobile operators and users. Making it easy for users to switch carriers and tariffs makes market competition more efficient and places pressure on operator revenues and profitability. With this initial launch, Apple is testing the business model and technology. If successful, Apple has a number of ways it will look to extend the Apple SIM strategy...
Samsung seeks curved differentiation with Note 4 and Galaxy Note EdgeSeptember 03, 2014Samsung launches two new flagship smartphones, the Galaxy Note 4, and the curved screen Galaxy Note Edge. But with increasing competition in the smartphone market, Samsung is being forced to use numerous tactics to maintain differentiation and head off the threat from Apple, including: content bundles, innovative software, cutting edge hardware, and brand spending.
Amazon must innovate with its launch strategy to succeed with an own-brand smartphoneJune 13, 2014Amazon is holding a launch event on June 18 for a new hardware product. Previously, Amazon launched the Kindle eReader (2007); Kindle Fire tablet running Android (2011); and the Fire TV streaming video box (2014). An own-brand smartphone would be a natural next step which Amazon will have at least considered. But Amazon must ask itself: Is launching a smartphone really the best strategy? We set out what Amazon must do to succeed with an own-brand smartphone in this very challenging market.
Samsung's first Tizen smartphone is the first step to an Android divorceJune 13, 2014Samsung launched the Samsung Z smartphone in Russia. While Samsung's first Tizen smartphone is small scale, the move demonstrates how Samsung is seeking to reduce its dependency on Android. There are numerous challenges for Samsung, not least creating an app ecosystem which makes Tizen a compelling smartphone.
Monetising mobile messaging: Asian apps' content strategies lead the wayNovember 01, 2013Social and communications apps came second only to games in terms of mobile application store performance in Q2 2013. But many apps are looking beyond core communications to drive revenue growth with more complete mobile content strategies. Asian apps lead the way so far with KakaoTalk, Line and WeChat all looking to use content to generate revenues...Subscribers Only
Big Nokia launches for Microsoft's mobile futureOctober 21, 2013Both sets of new handsets are important products for Nokia and Microsoft. The new Asha handsets are a critical holding action against ever cheaper Android smartphones and a way to maintain customers that can later be sold Lumia Windows Phones. The 1520 an
New Network Technology data addedAugust 27, 2013IHS has extended its Mobile Technology Intelligence service with the addition of a new Network Technology section, featuring subscription technology historicals and five-year forecasts at country level for all...Subscribers Only
Design and Sourcing update for Mobile Intelligence SubscribersAugust 15, 2013Since the acquisition of Screen Digest Limited in 2010 by IHS Global Limited we have worked to create a new and exciting team under the name IHS Electronics & Media. This team brings together a unique...
Telefonica seeks alternatives to smartphone duopolyJuly 01, 2013Spanish multinational operator Telefonica has announced a marketing partnership to promote sales of Microsoft's Windows Phone handsets in selected markets. As part of the one year agreement,...
Apple's results demonstrate where it has sustainable differentiationApril 23, 2013Apple reported its results first the first calendar quarter of 2013. Operational metrics remains strong while financial performance slipped very slightly.IHS believes Apple has four assets that will deliver sustainable differentiation in the future, notab
Samsung makes smartphones smarter with sensors, but risks overshooting market needsMarch 15, 2013The Galaxy S4 will cement Samsung's existing position as the leading mobile handset maker globally. This flagship smartphone will act as a halo device that will boost Samsung's mobile brand and support sales of all of Samsung's handsets at all price point
Mozilla & 18 operators challenge Google's smartphones with Firefox OSFebruary 24, 2013Mozilla unveils the first commercial build of Firefox OS and its "open mobile ecosystem" alongside numerous device, content and operator partners. The 18 operator groups backing Firefox OS reach all parts of...
Eight Mobile Trends for 2013 and the Strategies to WinFebruary 19, 2013 Subscribers Only
Forecasting the 4G Era's PotentialFebruary 19, 2013 Subscribers Only
Updated Mobile Operator Forecasts - Diverse Impact from Weakening EconomiesNovember 05, 2012We have published updated mobile operator data including the latest forecasts for mobile subscriptions, revenues / ARPU, and 3G connections by operator for all the countries covered by the service. Also, the service now includes historical operator data...
Five years of iPhone disruptionJuly 22, 2012Five years on, it's easy for hindsight to cloud our view of the original iPhone. At the time, many in the industry did not classify the iPhone as a smartphone because users could not install third party apps. It's been a massive success precisely because
RIM makes the bold decision to delay BlackBerry 10June 28, 2012RIM is right to delay BlackBerry 10 if it's not ready as a mature and bug free product. A premature launch that fails would seal the future of RIM as a company purely managing the decline of legacy products. With a later launch, RIM still has a chance to