All Analysis EuropeDisplaying 1-20 from 27 items
- Apple Inc.
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New Nokia strengthens brand with Google’s Android One & a curved display smartphoneFebruary 25, 2018HMD Global launched five new mobile phones at MWC 2018, all with striking industrial design. By choosing to only offer handsets with Google's pure Android One or Android Oreo (Go Edition), HMD threatens to disrupt established OEMs with legacy software. The new Nokia 8110 demonstrates featurephones are evolving now with LTE and will not die soon. HMD's flagship Nokia 8 Sirocco has a stunning steel-framed dual curved edge display in a super compact frame which will target Europe.
Samsung looks to innovative S9 camera to energize Galaxy S smartphone salesFebruary 25, 2018Samsung is packing its main innovative push into the cameras of its latest flagship Galaxy S devices. With the new super slow motion video capture, Samsung has improved on previous industry attempts to commercialize this feature. The Galaxy S9 and S9 Plus are strong handset designs which evolve from 2017’s excellent S8. They are markedly different in camera quality and display size from the two to three year old smartphones potential customers own now which should boost upgrades. However, consumers may delay purchase because of rising flagship prices.
Sony tries again to convert tech leadership into improved sales with Xperia XZ2 smartphone's 4K HDR video recordingFebruary 25, 2018At MWC Sony Mobile unveiled two new smartphones, Xperia XZ2, XZ Compact and the commercial launch for its Xperia Duo wearable. The importance of Sony’s innovations with these new smartphones will set the tone for the smartphone market for the next few years. IHS Markit expects other smartphone OEMs to deliver similar capabilities in the future including copying Sony’s 4K HDR video capture. But there is much more work needed to re-build Sony’s smartphone business and achievable sustainable profitability.
LG’s first mainstream OLED smartphone differentiates with video on V30August 31, 2017At IFA 2017, LG unveiled the new V30 smartphone. The V30 is a critical smartphone launch for LG to establish a differentiated brand positioning from both market leaders Samsung and Apple but even more importantly from the rise of Chinese brands such as Huawei, OPPO and Vivo.
Nokia 8 flagship smartphone aims to re-establish the brandAugust 17, 2017Nokia 8 is an important launch for exclusive brand licensee HMD Global because as a flagship model it must re-establish the Nokia brand as premium and innovative.
Smartphone patent licensing landscape in key regionsAugust 17, 2016The objective of the article is to examine patent rulings in the past few years that have made major impacts on the smartphone industry in four different regions: United States, Europe, India and China. In particular, this article will examine the following two aspects of the patent industry that are relevant to the smartphone market: I. Rulings made on Standard Essential Patent (SEP) royalty rates II. Recent changes in patent laws for each regionSubscribers Only
Orange's new smartphone will drive 4G adoption in EuropeSeptember 02, 2015Mobile operator Orange has launched a range of new smartphone aimed at lowering the barrier to entry to 4G. The devices range in price between €79 and €239 and will be on sale across all of Orange's European footprint.Subscribers Only
Samsung foregoes global release for an early Note 5 launchAugust 13, 2015Samsung launched two new flagship smartphones, the Galaxy Note 5 and the Galaxy S6 Edge+. While these releases were anticipated, Samsung is launching ahead of schedule to try to maximise its momentum before Apple launches new iPhones in late September. The cost for this early release appears to be a staggered regional launch. Samsung also finally launched its payment service which it initially announced in February 2015.Subscribers Only
Huawei takes a leaf from Xiaomi’s book with European Honor brand launchNovember 03, 2014Huawei beats Xiaomi to offer its direct to consumer Honor range of handsets in Europe. The European Honor handsets will be distributed exclusively via online channels. The initial smartphone models include chipsets from Mediatek and Huawei's Kirin and are priced aggressively at €139 and €299. This is a bold brand strategy for Huawei because it risks spreading itself too thin and also risks its established operator relationships.
Apple SIM is a Test for Mobile Operators' Main Business ModelOctober 17, 2014Apple SIM threatens to fundamentally change the relationship between mobile operators and users. Making it easy for users to switch carriers and tariffs makes market competition more efficient and places pressure on operator revenues and profitability. With this initial launch, Apple is testing the business model and technology. If successful, Apple has a number of ways it will look to extend the Apple SIM strategy...
Samsung seeks curved differentiation with Note 4 and Galaxy Note EdgeSeptember 03, 2014Samsung launches two new flagship smartphones, the Galaxy Note 4, and the curved screen Galaxy Note Edge. But with increasing competition in the smartphone market, Samsung is being forced to use numerous tactics to maintain differentiation and head off the threat from Apple, including: content bundles, innovative software, cutting edge hardware, and brand spending.
Mobile operators and handset OEMs should fear Samsung's retail expansionJanuary 30, 2014Samsung plans to open sixty Samsung-branded stores across seven countries in partnership with technology retailer Carphone Warehouse. Operators will be disappointed to see an already dominant mobile handset maker become even stronger in retail. By having a one stop shop for all Samsung device sales and crucially repairs and other trouble shooting, Samsung stores could steer more consumers into its stores and not into operators' stores.
Big Nokia launches for Microsoft's mobile futureOctober 21, 2013Both sets of new handsets are important products for Nokia and Microsoft. The new Asha handsets are a critical holding action against ever cheaper Android smartphones and a way to maintain customers that can later be sold Lumia Windows Phones. The 1520 an
Design and Sourcing update for Mobile Intelligence SubscribersAugust 15, 2013Since the acquisition of Screen Digest Limited in 2010 by IHS Global Limited we have worked to create a new and exciting team under the name IHS Electronics & Media. This team brings together a unique...
Telefonica seeks alternatives to smartphone duopolyJuly 01, 2013Spanish multinational operator Telefonica has announced a marketing partnership to promote sales of Microsoft's Windows Phone handsets in selected markets. As part of the one year agreement,...
Telefonica sells O2 Ireland to Hutchison 3 in an effort to reduce debtJune 23, 2013Spanish telecoms conglomerate Telefonica is selling its Irish subsidiary to Hong Kong based Hutchison Whampoa, owner of the 3 group of operators. The sale is initially valued at €780m with an additional...
Samsung makes smartphones smarter with sensors, but risks overshooting market needsMarch 15, 2013The Galaxy S4 will cement Samsung's existing position as the leading mobile handset maker globally. This flagship smartphone will act as a halo device that will boost Samsung's mobile brand and support sales of all of Samsung's handsets at all price point
Eight Mobile Trends for 2013 and the Strategies to WinFebruary 19, 2013 Subscribers Only
Forecasting the 4G Era's PotentialFebruary 19, 2013 Subscribers Only
HTC One brings TV multiplay strategy to smartphone designFebruary 19, 2013The new flagship HTC One is the first true TV multiplay smartphone and as such should be the smartphone at the heart of operator strategies to bundle fixed and mobile services.