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Smart Nokia phone strategy dances around Microsoft’s exit from the featurephone businessMay 18, 2016Microsoft sold its featurephone business unit to HMD and Foxconn for $350m. HMD also acquired the licence to produce Nokia branded smartphones and tablets, finalising Nokia's return to the smartphone market after selling that business to Microsoft in 2014.Subscribers Only
Samsung on the defensive embarks on cost cutting initiativesNovember 19, 2014Samsung has announced two moves aimed at reducing its cost base as it struggles to maintain its level of profitability and its market share. Samsung is moving more manufacturing to Vietnam and reducing the number of different devices in its portfolio next year. Samsung has come under intense pressure from low cost smartphone brands such as Xiaomi and Micromax in emerging markets which has stalled its growth.Subscribers Only
Monetising mobile messaging: Asian apps' content strategies lead the wayNovember 01, 2013Social and communications apps came second only to games in terms of mobile application store performance in Q2 2013. But many apps are looking beyond core communications to drive revenue growth with more complete mobile content strategies. Asian apps lead the way so far with KakaoTalk, Line and WeChat all looking to use content to generate revenues...Subscribers Only
Big Nokia launches for Microsoft's mobile futureOctober 21, 2013Both sets of new handsets are important products for Nokia and Microsoft. The new Asha handsets are a critical holding action against ever cheaper Android smartphones and a way to maintain customers that can later be sold Lumia Windows Phones. The 1520 an
Eight Mobile Trends for 2013 and the Strategies to WinFebruary 19, 2013 Subscribers Only