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Singtel eyes first mover advantage with launch of SVoD service in IndiaMay 29, 2015HOOQ, the online video platform backed by Singaporean telco giant Singtel, Warner Brothers and Sony Pictures, has launched its service in India. The subscription video-on-demand (SVoD) service features 5,000 Hollywood movie and series titles and over 10,000 local ones. priced at 199 rupees ($3.20) a month, HOOQ will allow subscribers to stream content on up to five devices including PCs, smartphones and tablets.Subscribers Only
Australian telco increases investment in online video platform to expand its digital businessAugust 18, 2014Telstra, the largest Australian telecommunication and information services company became the majority owner of the online video streaming platform, Ooyala in August 2014. The transaction was valued at USD 270 million and will increase Telstra’s share in Ooyala from 23% to 98%.Subscribers Only
Omnicom enters in an ‘upfront’ mobile ad buying deal with TwitterJune 26, 2014Omnicom, one of the largest global advertising agency holding groups, signed a two year mobile advertising deal with Twitter worth $230m. The deal will integrate Omnicom’s automated ad buying trading desk Accuen with Twitter’s mobile ad exchange, MoPub. It will be Twitter’s first mobile ad exchange agreement with an advertising holding company and Omnicom’s first initiative towards ‘upfront’ ad buying with Twitter. The idea of ‘Upfront’ is buying of ad inventory in advance at a pre-negotiated price. The concept originally comes from the TV advertising industry, where advertising slots around desirable content (e.g. SuperBowl, high-profile drama) are sold in advance of the broadcasting year.
SingTel acquisitions highlight mobile’s role in cross platform advertisingJune 23, 2014Singapore-based mobile operator SingTel has been one of the most active operators when it comes to investing in and acquiring companies that provide services beyond core telecoms capabilities. Its recent $385m acquisitions of two leading advertising companies affirm its commitment to building a wider digital content and services business and underscore the importance of mobile’s role in cross platform advertising.Subscribers Only
PubMatic acquires Mocean Mobile to address its absence in the mobile spaceMay 21, 2014PubMatic, a supply-side programmatic advertising platform announced the acquisition of Mocean Mobile, a mobile ad server for publishers. The terms of the deal were not disclosed. PubMatic’s decision to move into the mobile space is long overdue. Mobile advertising can no longer be treated as an afterthought or a complement to its online counterpart.
Facebook launches mobile ad network in an attempt to increase sources of mobile advertising revenueMay 06, 2014At its most recent developer event in the US, Facebook announced the launch of the Facebook Audience Network (FAN). With the introduction of FAN, Facebook's own mobile ad network, the social media company will sell advertising outside its own platform, on third party applications, powered by data obtained through the Facebook site. FAN will compete with companies like Google-owned Admob, Inmobi, Velti and Millennial Media. It will not however, be a competitor to Twitter's MoPub, which as an ad exchange, can be tapped into by FAN to gain access to more advertisers.
Yandex focuses on domestic product expansion before increasing international reachFebruary 24, 2014Yandex reported a 37.0% year-on-year (yoy) increase in its Q4 2013 earnings and 37.3% annual yoy increase, reaching RUB12.1bn (€301.8m) in Q4 and RUB39.5bn (€986.5m) for the full year. Yandex 2013 results were in line with IHS forecasts and driven primarily by strong growth in search advertising, its core product which increased 39.6% in Q4. Yandex benefited significantly from its partnership with Mail.ru. As a result, Yandex has refocused its strategy to domestic product expansion rather than increasing international reach.Subscribers Only
Facebook blocks competitive threat with WhatsApp buyFebruary 20, 2014Facebook has acquired leading mobile messaging app WhatsApp for $19bn, of which $3bn will be paid to WhatsApp employees... ... The acquisition of WhatsApp helps Facebook neutralise a competitive threat. To understand Facebook's rationale, the focus must be on the cost of Facebook not buying WhatsApp rather than the price Facebook paid for WhatsApp. Facebook could not risk WhatsApp’s 450m monthly and 315m daily active users falling into the hands of a competitor, such as Google.Subscribers Only
Consumers spend $57bn on Digital Games, Movies, and Apps - IHS & App Annie Digital Content ReportFebruary 19, 2014IHS Technology is partnering with app industry analytics specialists App Annie to produce a report analysing trends in the digital games, movies, music, and apps industries globally and in seven key countries: USA, UK, Japan, South Korea, Japan, Russia, France and Germany. Overall digital games, movies, and app spend was up 30% in 2013 reaching $57bn globally.
More users and less revenue might have been better news in Twitter’s first earnings callFebruary 06, 2014In Twitter’s first earnings call after its IPO, the company reported a 116.2% increase in its total fourth quarter revenue from $112.2m in Q4 2012 to $242.7m in Q4 2013. Advertising revenue accounted for 90.5% of total revenue at $219.7m, up 120.9% year-on-year.
Weve aims to rejuvenate mobile display advertisingJanuary 30, 2014Weve, the SMS advertising and mobile payment joint venture between O2, Vodafone and EE in the UK, is expanding into display advertising. Its new service, currently in trial-phase...
Orange to sell Polish online assetsOctober 31, 2013Orange Polska agreed to sell Wirtualna Polska, Poland's oldest online portal wp.pl and associated with it websites, to Grupa o2 for PLN 375m (€ 89.5 m). As a result, the companies will merge into the new...
Twitter IPO filing reveals vital advertising and usage dataOctober 06, 2013Twitter IPO filing reveals vital advertising and usage data Twitter has publically released its S-1 filing with the US Securities and Exchange Commission in preparation for its IPO. The document provides a...Subscribers Only
Mobile ad network Millennial buys smaller rival Jumptap as ad tech consolidation continuesAugust 18, 2013On August 13, 2013, Millennial Media, a mobile advertising network, announced the acquisition of Jumptap, a rival mobile advertising platform. Jumptap recently expanded into automating the delivery of...
Global Mobile Advertising Revenue - Display, Search, Messaging 2011 & 2012August 06, 2013IHS partnered with the U.S. IAB Mobile Marketing Center of Excellence to produce a study on mobile advertising trends.Subscribers Only
Facebook launches mobile games publishing plansJuly 30, 2013Facebook has officially unveiled its mobile games publishing plans. The social network will provide support for monetisation, advertising, analytics, and cross-platform integration in a pilot scheme aimed at...
Google results reveal strategic focus on display and mobileApril 22, 2013Google reported 31 per cent year-on-year growth in Q1 2013, reaching total global consolidated revenue of $14.0bn. This corresponds to a 22 per cent increase in Google standalone (excluding Motorola mobility)...
Facebook launches phone with HTC, but its mobile ambitions go beyond just one deviceApril 04, 2013Social networking giant Facebook has unveiled Facebook Home, a customised launcher for Android smartphones as well as a partnership with Taiwanese handset manufacturer HTC to bring a mid-range smartphone, the...
Advertising at Mobile World Congress 2013: A summaryMarch 04, 2013In 2012, mobile advertising grew 81 per cent globally. This was driven primarily by mobile internet advertising (display and search), which accounted for 71 per cent of total mobile advertising. Most...