All Analysis Advertising RevenueDisplaying 1-7 from 7 items
- Asia Pacific
- Central and Eastern Europe
- Czech Republic
- Hong Kong
- New Zealand
- South Africa
- South America
- Western Europe
Havas and China’s leading advertising group GIMC form alliance for mutual overseas expansionApril 10, 2017French advertising giant Havas has created a joint venture with China’s leading advertising group GIMC. The deal marks the start of Havas' major business expansion in China. By tapping into Havas’ large overseas resource, GIMC will be in a stronger position to take their service abroad to serve Chinese firms.Subscribers Only
CME grows in 2016 owing to healthy ad revenues from Czech and Romanian marketsFebruary 10, 2017Central European Media Enterprises (CME) has reported their annual results highlighting a growth of 5% compared to 2015 in their net advertising revenues (NAR). This growth was driven by the strong performance in four out of the six countries in which they operate. Moreover, CME maintained its leading position in terms of TV ad market share and audience ratings across all of their territories.
MTG exits Czech Republic TV in favour of gamesJanuary 26, 2017MTG, the Swedish broadcaster, has divested from traditional TV media in the Czech Republic and is looking to strengthen its gaming vertical by further investing in InnoGames, a games developer and publisher. MTG has announced that it will sell its 50% stake in FTV Prima to local business leaders Vladimír Komár and Ivan Zach, making the latter the majority owner with a 62.5% share. The deal values FTV Prima at €237.4 million ($ million). This is a significant earn out in the CEE context; ProSiebenSat1 sold its operations in Romania in 2015 for €10.2 million.
Tencent outperforms its competitors Baidu and Alibaba thanks to Weixin (WeChat)November 29, 2016Strong online ad revenue growth for Tencent was driven by the Summer Olympics and the gradual increase of ad load to its social media arm, Weixin (also known as WeChat) in Q3 2016. Benefiting from strict regulation in China, Tencent has been able to dominate the Chinese social media landscape, first with QQ Messenger, and now with Weixin, without any serious competition from Facebook, Twitter and Snapchat. IHS Markit expects this will remain the case for the near future.Subscribers Only
Partnership of Amagi and BARC to push geo-targeted TV ad in IndiaNovember 25, 2016Targeted-TV ad network Amagi has announced a partnership with television viewership monitoring body Broadcast Audience Research Council of India (BARC) to monitor geo-targeted ad campaigns across TV channels. Feeds by national and regional channels split will be listed across BARC India’s interfaces.Subscribers Only
Baidu’s first ever ad revenue decline linked to the introduction of the new Chinese online advertising regulationsNovember 01, 2016Chinese search engine, Baidu’s third quarter earnings in 2016 showed a revenue decline for the first time since it went public in 2005. Baidu reported 18.3bn CNY in revenue, representing a -0.7% decline year-on-year. In April 2016, the death of a young adult, who underwent medical treatment resulting from an ad listed on Baidu’s search engine results, caused a highly-publicized medical scandal. This accelerated the introduction of China’s first online advertising regulations, which came into effect in September 2016. The fall of search advertising revenue can be largely attributed to these new regulations.Subscribers Only
The promise of the BRIC ad markets: hit and missOctober 25, 2016The emerging-market bloc of BRIC is forecasted to grow its advertising revenue of 8.9% in 2016. Some of the growth has been stunted by political uncertainty, change of advertising regulations, and slow economic recovery. But ad revenue loss are offset by BRIC’s high consumer spending and government supportSubscribers Only