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Advertising Intelligence Service

The Advertising Intelligence service provides clients continuous monitoring and forecasting of global advertising-related revenues and performance, particularly in television and new digital media.

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Chile’s new government may bring significant restructuring of national broadcaster

Michelle Bachelet, the newly elected Chilean president, restated her intention to restructure the Chilean public broadcaster, TVN, upon assuming power in mid-March 2014. The new era of 'bacheletismo' promises to reform the 1992 Act, which obliges the broadcaster to produce cultural and educational content available to everyone. The left-leaning leader's electoral manifesto...

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ProSiebenSat.1 is next broadcaster to buy into YouTube multichannel networks

European broadcaster ProSiebenSat.1 has acquired a 20 per cent stake in Collective Digital Studio (CDS), the YouTube multichannel network (MCN). The acquisition...

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Lebanese ad industry aims to tap into pharmaceuticals

Lebanon’s economy and its advertising market continue to suffer from political deadlock over the electoral law and control of the internal security forces which led to the collapse of the cabinet in March 2013. The current situation has been weighing heavily on the economy, and most affected sectors are tourism and manufacturing. The tourism industry which generated revenue of €3 billion in 2012 - a contribution of 9.3 per cent to GDP - has been a major source of income for the advertising market. Loss of advertising business in the tourism industry has been driving the market to focus on other sectors to make up for the losses.

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Polish regulator considers changes to political advertising

The Polish media regulator KRRiT is currently considering changing the regulation of political advertising. KRRiT’s investigation follows a request made by public broadcaster Telewizja Polska (TVP) to shift the slots it is compelled to make available for political advertising from its flagship channels TVP1 and TVP2 to its news channel TVP Info.

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Yandex focuses on domestic product expansion before increasing international reach

Yandex reported a 37.0% year-on-year (yoy) increase in its Q4 2013 earnings and 37.3% annual yoy increase, reaching RUB12.1bn (€301.8m) in Q4 and RUB39.5bn (€986.5m) for the full year. Yandex 2013 results were in line with IHS forecasts and driven primarily by strong growth in search advertising, its core product which increased 39.6% in Q4. Yandex benefited significantly from its partnership with Mail.ru. As a result, Yandex has refocused its strategy to domestic product expansion rather than increasing international reach.

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Facebook blocks competitive threat with WhatsApp buy

Facebook has acquired leading mobile messaging app WhatsApp for $19bn, of which $3bn will be paid to WhatsApp employees... ... The acquisition of WhatsApp helps Facebook neutralise a competitive threat. To understand Facebook's rationale, the focus must be on the cost of Facebook not buying WhatsApp rather than the price Facebook paid for WhatsApp. Facebook could not risk WhatsApp’s 450m monthly and 315m daily active users falling into the hands of a competitor, such as Google.

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Argentine media watchdog forces break-up of Grupo Clarín, biggest media conglomerate

Argentina’s largest media conglomerate, Grupo Clarín must break up its operations, the country’s media watchdog AFSCA. This will make 2014 a difficult year for the advertising industry in Argentina. The structural changes of Grupo Clarín will accelerate the shift of advertisers from traditional media to digital due to the resulting uncertainty in the traditional media ecosystem.

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Consumers spend $57bn on Digital Games, Movies, and Apps - IHS & App Annie Digital Content Report

IHS Technology is partnering with app industry analytics specialists App Annie to produce a report analysing trends in the digital games, movies, music, and apps industries globally and in seven key countries: USA, UK, Japan, South Korea, Japan, Russia, France and Germany. Overall digital games, movies, and app spend was up 30% in 2013 reaching $57bn globally.

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More users and less revenue might have been better news in Twitter’s first earnings call

In Twitter’s first earnings call after its IPO, the company reported a 116.2% increase in its total fourth quarter revenue from $112.2m in Q4 2012 to $242.7m in Q4 2013. Advertising revenue accounted for 90.5% of total revenue at $219.7m, up 120.9% year-on-year.

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Microsoft Tabs Foursquare for User Generated LBS Content – Invests in Startup as well

Foursquare announced updated user metrics and a new $15m investment from Microsoft. Foursquare now has a location data base with 60 million places and five billion user check-ins have been posted to the location sharing social network, enabling the company to provide users with localized recommendations for places to eat, shop, stay and explore. As part of its investment, Microsoft will license Foursquare content for applications and services on Windows, Windows Phone and Bing. Local search results will now be enhanced with real-time recommendations and reviews from Foursquare.

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