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DRAM Market Set for Double-Digit Decline This YearJanuary 12, 2011With a huge drop in average selling prices (ASP) predicted for 2011, global dynamic random access memory (DRAM) revenue is expected to contract sharply this year despite strong growth opportunities in smart phones and tablets, according to new IHS iSuppli research.
Worldwide DRAM revenue in 2011 is forecast to decline to $35.5 billion, down 11.8 percent from $40.3 billion in 2010. The double-digit drop represents a stark reversal of the 77.5 percent increase in DRAM revenue in 2010 compared to 2009. The next several years after 2011 also will be turbulent for DRAM revenue, shown in the attached figure, as revenue heads down in the face of ever-declining ASPs.
DRAM Pricing Collapse Continues in DecemberJanuary 04, 2011DRAM pricing continued to decline in December, as levels plunged to their lowest point of the year, according to the market research firm iSuppli, now part of IHS Inc. (NYSE: IHS).
As of December 10, the contract price for a 2-gigabyte (GB) Double Data Rate 3 (DDR3) DRAM module stood at $21.00—down more than 50 percent from $44.40 just six months ago in June. The dive in pricing is not restricted to DDR3 alone: Prices also have plummeted in the previous-generation DDR2 devices—declining to $21.50 in December, compared to $38.80 in June.
Hard Drives Have a Happy HolidayDecember 15, 2010
Manufacturers of hard disk drives (HDD) are expected to receive a late-year boost during the holiday season as shipments rally during the fourth quarter, according to market research firm iSuppli, now part of IHS Inc. (NYSE: IHS).
The rise in HDD shipments in the fourth quarter will mark the second consecutive period of growth following a decline in the second quarter. HDD shipments will reach an estimated 169.2 million units during the last three months of the year, up 2.2 percent from 165.5 million units in the third quarter.
Revenue in the fourth quarter is projected to climb 2.1 percent, equating to $8.9 billion.
Tablets and Smart Phones Drive NAND Flash Market To Record HighNovember 16, 2010The global NAND flash memory business will post record revenue in 2010 thanks to increased usage in smart phones and the newly invigorated tablet category, according to market research firm iSuppli Corp.
Revenue for NAND flash memory in 2010 is projected to reach $18.7 billion, up a robust 38 percent from $13.5 billion last year, boosted in large part by surging use in consumer electronics devices like smart phones and Apple Inc.’s iPad. And with supply and demand both ramping up in the second half and well into next year, the NAND flash memory segment will continue to enjoy growth in 2011—albeit at a less torrid pace of 25 percent—to $22.5 billion, iSuppli data show.
Kingston Expands Lead in DRAM Module BusinessNovember 15, 2010Leading supplier Kingston Technology Corp. padded its dominance of the third-party DRAM module business in the first half of 2010, as it used its prodigious buying power during a time of rising module costs to gain share, according to the market research firm iSuppli Corp.
Kingston during the first six months of 2010 sold $2.6 billion worth of DRAM modules, a 45.6 percent rise from the second half of 2009. This gave the company a 45.8 percent share of the global third-party DRAM, up from 39.6 percent in the second half of 2009.
Kingston’s performance massively outperformed the overall DRAM module market, which expanded by 26 percent during the same period.
Samsung Cements DRAM Domination in Q3November 11, 2010Samsung Electronics Co. Ltd. in the third quarter became the only Top 5 DRAM supplier to achieve revenue growth, solidifying its domination of the market, according to the market research firm iSuppli Corp.
The South Korean electronics giant sold $4.4 billion worth of DRAM in the third quarter, up 14.3 percent from $3.8 billion in the second quarter. With the next four largest suppliers all suffering sequential declines in revenue, the company’s share of the market in the third quarter surged to 40.7 percent, up from 35.4 percent in the previous quarter.
The company’s double-digit growth was all the more remarkable given that overall DRAM market revenue in the third quarter actually declined slightly to $10.72 billion, down 0.6 percent from $10.78 billion.
Graphics Memory Faces Slower Growth Compared to Overall DRAM MarketNovember 10, 2010The accelerated trend in the PC market toward integrating graphics capabilities into the Central Processing Unit (CPU) will have a negative impact on graphics-oriented memory, causing its share of the overall DRAM market to decline during the next few years, according to the market research firm iSuppli Corp.
A specialty segment of the larger DRAM market, the graphics memory industry is projected to grow only slightly at the beginning of next year, despite its relative insulation from the more disruptive fluctuations of the commodity memory market. Graphics in the first quarter of 2011 will make up 5 percent of the overall market for memory.
Shipments of NAND Flash in Tablets to Triple in 2011September 20, 2010
Driven by the massive success of Apple Inc.’s iPad and the arrival of a range of competing devices, the use of NAND flash memory in tablets will triple from 2010 to 2011, according to the market research firm iSuppli Corp.
Shipments of NAND flash for tablet devices are projected to reach 1.7 billion Gigabytes (GB) next year, up a phenomenal 296.1 percent from 428 million GB in 2010. The shipments will continue to climb steadily over the next few years, hitting 8.8 billion GB by 2014.
“Tablets have stolen some cachet from netbooks,” said Michael Yang, senior analyst for memory and storage at iSuppli. “And while the tablet segment suffers from some of the same weaknesses as netbooks, devices like the iPad have wowed consumers with their responsiveness and media interaction—due in part to the use of NAND flash for data storage, instead of a traditional hard disk drive.”
DRAM Production Costs Rise in Q2September 14, 2010The cost of manufacturing DRAM increased for the first time in nearly four years during the second quarter, raising concerns about production expenses in the memory industry, according to the market research firm iSuppli Corp.
The average production cost for DRAM rose to $2.03 per gigabit at the second quarter of 2010, up from $2.00 in the first quarter, iSuppli’s memory pricing and forecasts indicate. While the increase represents a mere 1.2 percent upswing, it signifies a major departure from the historical trend, which has seen manufacturing costs decline by an average of 9.2 percent every quarter since the beginning of 2005. The last time DRAM production costs climbed on a sequential basis was in the third quarter of 2006.
Samsung Expands Lead in DRAM Market in Q2 as Industry Sales BoomAugust 20, 2010Samsung Electronics Co. Ltd.’s aggressive investment in advanced manufacturing technology paid off in spades in the second quarter, allowing the company to outproduce competitors and expand its lead in the global DRAM technology market, according to the semiconductor market research firm iSuppli Corp. With revenue of $3.8 billion in the second quarter, Samsung’s DRAM revenue expanded by 24.3 percent from $3.1 billion in the first quarter, the highest...
Will $1 Per Gigabyte NAND Resuscitate Solid State Drives?August 19, 2010After two years of inflated prices, NAND flash memory at the end of 2010 is set to return to the key $1 per megabyte level considered a key threshold to drive adoption of Solid State Drives (SSD), but the cost reduction may come too late to help the struggling SSD market, according to the market research firm iSuppli Corp.
Pricing for 1Gbyte of 3-bit per cell (TLC) NAND flash memory will average $1.20 for the entire fourth quarter and then decline to $1.00 at the end of the year.
DRAM at Risk of Shortage in Second HalfAugust 09, 2010The high-flying DRAM market might bump into some turbulence during the second half of the year, with supplies possibly falling short of demand due to limited manufacturing equipment availability and challenges in process migrations, according to market research firm iSuppli.
“A commodity profoundly susceptible to the variable dynamics of supply and demand, DRAM is expected to ship 15.9 billion 1Gbit-equivalent units in 2010, up 48.6 percent from 10.7 billion units last year,” said Mike Howard, senior analyst for DRAM at iSuppli.
Micron Cashes in on Cell Phone Memory Business with Numonyx AcquisitionJuly 23, 2010Micron Technology Inc.’s acquisition of NOR flash technology, arising from the February purchase of Numonyx, will allow the company to expand its presence in the burgeoning market for memory for cell phones and better position the American player to compete with dominant supplier Samsung Electronics Co. Ltd., according to iSuppli Corp. Global mobile memory revenue, consisting of NAND flash, NOR flash and mobile DRAM used in cell phones, is expected to rise to $10.2 billion...
Hot NAND Flash Market Suffers Growth Hiccup in the Second QuarterJuly 15, 2010A severe oversupply of 3-bit-per-cell parts used for removable memory cards and USB drives caused a temporary interruption of growth in the red-hot NAND-type flash memory market in the second quarter, according to iSuppli Corp.
After five consecutive quarters of sequential expansion due to strong demand and short supplies, global revenue from shipments of NAND-type flash memory declined to $4.1 billion in the second quarter, down 6.5 percent from $4.3 billion in the first quarter. After the second quarter dip, however, the NAND flash market is set to return to sequential growth for the next five quarters.
Taiwan’s Powerchip Surges in First-Quarter DRAM RankingJune 17, 2010In a strong first quarter for DRAM sales, Powerchip Semiconductor posted a standout performance that caused the Taiwanese firm to rise to the No. 5 ranking in the market, according to iSuppli Corp.
Powerchip in the first quarter sold $432 million worth of DRAM, up 80.8 percent from $239 million in the fourth quarter of 2009, and an astounding increase of 1,068 percent from $37 million a year earlier in the first quarter of 2009. This marked the strongest performance of all DRAM suppliers ranked by iSuppli in the first quarter and far exceeded the total industry’s performance. Global DRAM revenue rose by 8.8 percent in the first quarter compared to the fourth quarter, and by 178.1 percent from a year earlier.
Powerchip’s revenue has increased nearly 60 percent during each of the last three quarters.
Western Digital Takes Top Spot in Hard Drive ShipmentsJune 01, 2010Ending its perpetual encampment in second place, Western Digital Corp. in the first quarter of 2010 shipped the most Hard Disk Drives (HDD) of any storage supplier, surpassing arch nemesis Seagate Technology for the first time ever on a quarterly basis, according to iSuppli Corp.
Western Digital shipped a record 51.1 million HDDs during the period, up 3.2 percent from 49.5 million in the fourth quarter of 2009. In comparison, Seagate’s HDD shipments amounted to 50.3 million units in the first quarter of 2010, up 0.8 percent from 49.9 million during the previous quarter.
While Western Digital’s remarkable feat succeeded in finally ending the long-running perch at the top for its rival in terms of shipments, Seagate continued to lead on the revenue front at $3.1 billion, compared to Western Digital’s $2.64 billion, iSuppli data show.
Toshiba Gains on Samsung in Booming NAND Flash MarketMay 19, 2010Amid strong demand and solid pricing for NAND flash memory in the first quarter, No. 2 supplier Toshiba Corp. managed to outperform the market and close the gap with industry leader Samsung Electronics Co. Ltd., according to a preliminary ranking from iSuppli Corp.
Global NAND flash revenue rose to $4.36 billion in the first quarter, up 0.6 percent from $4.33 billion during the fourth quarter. This mild increase actually represented a strong performance in the seasonally slow first quarter of the year, when sales typically decline by a double-digit percentage on a sequential basis.
NOR Flash Revenue Set to Grow in 2010 after DownturnMay 14, 2010Buoyed by improved demand and a brightening macroeconomic environment, NOR flash memory market revenue is projected to return to growth in 2010, according to iSuppli Corp.
Reversing the market’s slump of the past year from the worldwide economic downturn, revenue for NOR flash memory is projected to climb a modest but encouraging 4.2 percent, rising to $4.8 billion this year from $4.6 billion in 2009.
DRAM Growth Approaches Record Territory, Setting Stage for Best Year EverMay 10, 2010How hot was the DRAM market in the first quarter?
So hot that during the first three months of 2010, global DRAM sales exceeded the total for the initial six months of 2009.
So hot that the first quarter delivered the third highest quarterly DRAM revenue seen during the past 11 years.
So hot that DRAM pricing actually rose in the first quarter compared to the fourth quarter of 2009, defying the normal double-digit seasonal decline.
DRAM Market Recovers to End 2009 in TriumphMay 04, 2010The volatile DRAM market lurched from one extreme to another in 2009, but in the fourth quarter overcame market sluggishness at the beginning of last year to finish on a high note, with the industry achieving profitability for the first time since 2007, according to iSuppli Corp.
Following a revenue low in the first quarter of 2009 not seen since 2001, the DRAM industry ended the fourth quarter at $8.7 billion, up a mighty 43 percent from $6.1 billion in the earlier quarter, said Mike Howard, iSuppli senior analyst for DRAM. Such an outcome was enough to qualify the period in consideration as among the Top 5 quarters of the last decade, he added.