Football rights go through the roof, again
February 20, 2015
The latest auction for rights to the Premier League, which saw a 70% increase in the value of live rights from 2016/17, underlines the continuing importance of premium sports in driving pay TV. If there were any doubts about whether Sky could maintain its leadership of the UK pay TV market without exclusive rights to the league, they were removed by Sky’s willingness to hike its contribution to the new deal by 85% to prevent rival BT from increasing its share. The question now is how Sky will fund the new deal, and how BT’s pay TV strategy will be affected. The report also compares the UK to five other European markets to identify where live league football sits among the offerings of the leading pay TV platforms.