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Smartphone Intelligence ServiceIHS Markit smartphone research is different. We deliver comprehensive smartphone data, down to specific models and component categories, providing you with the detailed insight and data you need on the rapidly evolving global smartphone industry.Subscribers Only
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Google moves Android One into AfricaAugust 18, 2015Android One, Google’s program to get stock Android devices on low cost devices in emerging markets, is launching in 6 African countries: Nigeria, Egypt, Ghana, Ivory Coast, Kenya and Morocco. This extension of the program is driven by a new device launch from Hong Kong-based Infinix.Subscribers Only
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Samsung foregoes global release for an early Note 5 launchAugust 13, 2015Samsung launched two new flagship smartphones, the Galaxy Note 5 and the Galaxy S6 Edge+. While these releases were anticipated, Samsung is launching ahead of schedule to try to maximise its momentum before Apple launches new iPhones in late September. The cost for this early release appears to be a staggered regional launch. Samsung also finally launched its payment service which it initially announced in February 2015.Subscribers Only
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Apple SIM is a Test for Mobile Operators' Main Business ModelOctober 17, 2014Apple SIM threatens to fundamentally change the relationship between mobile operators and users. Making it easy for users to switch carriers and tariffs makes market competition more efficient and places pressure on operator revenues and profitability. With this initial launch, Apple is testing the business model and technology. If successful, Apple has a number of ways it will look to extend the Apple SIM strategy...
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Samsung seeks curved differentiation with Note 4 and Galaxy Note EdgeSeptember 03, 2014Samsung launches two new flagship smartphones, the Galaxy Note 4, and the curved screen Galaxy Note Edge. But with increasing competition in the smartphone market, Samsung is being forced to use numerous tactics to maintain differentiation and head off the threat from Apple, including: content bundles, innovative software, cutting edge hardware, and brand spending.
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Amazon must innovate with its launch strategy to succeed with an own-brand smartphoneJune 13, 2014Amazon is holding a launch event on June 18 for a new hardware product. Previously, Amazon launched the Kindle eReader (2007); Kindle Fire tablet running Android (2011); and the Fire TV streaming video box (2014). An own-brand smartphone would be a natural next step which Amazon will have at least considered. But Amazon must ask itself: Is launching a smartphone really the best strategy? We set out what Amazon must do to succeed with an own-brand smartphone in this very challenging market.
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Samsung's first Tizen smartphone is the first step to an Android divorceJune 13, 2014Samsung launched the Samsung Z smartphone in Russia. While Samsung's first Tizen smartphone is small scale, the move demonstrates how Samsung is seeking to reduce its dependency on Android. There are numerous challenges for Samsung, not least creating an app ecosystem which makes Tizen a compelling smartphone.
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Mobile operators and handset OEMs should fear Samsung's retail expansionJanuary 30, 2014Samsung plans to open sixty Samsung-branded stores across seven countries in partnership with technology retailer Carphone Warehouse. Operators will be disappointed to see an already dominant mobile handset maker become even stronger in retail. By having a one stop shop for all Samsung device sales and crucially repairs and other trouble shooting, Samsung stores could steer more consumers into its stores and not into operators' stores.
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Big Nokia launches for Microsoft's mobile futureOctober 21, 2013Both sets of new handsets are important products for Nokia and Microsoft. The new Asha handsets are a critical holding action against ever cheaper Android smartphones and a way to maintain customers that can later be sold Lumia Windows Phones. The 1520 an
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Libya looks to rebuild telecoms industrySeptember 18, 2013Libya is looking to rebuild its telecoms industry following the civil war in 2011. Libya is aiming to list one of the two state-owned mobile phone operators that provide services in the country, according to...Subscribers Only
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Design and Sourcing update for Mobile Intelligence SubscribersAugust 15, 2013Since the acquisition of Screen Digest Limited in 2010 by IHS Global Limited we have worked to create a new and exciting team under the name IHS Electronics & Media. This team brings together a unique...
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Nokia aims to revive fortunes with a 41 megapixel Windows Phone smartphoneJuly 10, 2013The new Lumia 41 megapixel camera-centric smartphone will act as a halo product to boost Nokia's brand appeal. IHS forecasts that this smartphone will not ship sufficient volume's to turn around the company's fortunes on its own. Nokia's share of the smarSubscribers Only
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Telefonica sells O2 Ireland to Hutchison 3 in an effort to reduce debtJune 23, 2013Spanish telecoms conglomerate Telefonica is selling its Irish subsidiary to Hong Kong based Hutchison Whampoa, owner of the 3 group of operators. The sale is initially valued at €780m with an additional...
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Apple's results demonstrate where it has sustainable differentiationApril 23, 2013Apple reported its results first the first calendar quarter of 2013. Operational metrics remains strong while financial performance slipped very slightly.IHS believes Apple has four assets that will deliver sustainable differentiation in the future, notab
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Samsung makes smartphones smarter with sensors, but risks overshooting market needsMarch 15, 2013The Galaxy S4 will cement Samsung's existing position as the leading mobile handset maker globally. This flagship smartphone will act as a halo device that will boost Samsung's mobile brand and support sales of all of Samsung's handsets at all price point
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Mozilla & 18 operators challenge Google's smartphones with Firefox OSFebruary 24, 2013Mozilla unveils the first commercial build of Firefox OS and its "open mobile ecosystem" alongside numerous device, content and operator partners. The 18 operator groups backing Firefox OS reach all parts of...
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HTC One brings TV multiplay strategy to smartphone designFebruary 19, 2013The new flagship HTC One is the first true TV multiplay smartphone and as such should be the smartphone at the heart of operator strategies to bundle fixed and mobile services.
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Smartphone Forecast 2012 - 2016: Children of the Smartphone RevolutionDecember 13, 2012 Subscribers Only
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EU set to free up 3G spectrum for 4GNovember 14, 2012The European Commission has decreed that all EU member states will have to make spectrum currently assigned to 3G services available for next generation services by June 2014. The ruling relates to the 2100MHz band which is used for 3G services in every...