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Research Type - Reports Category - Advertising Category - Small & Medium DisplaysBy Attribute
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Display Dynamics SummaryNovember 07, 2018This is a monthly collection of Display Dynamics Intelligence Service data and insights.Subscribers Only
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Media & Technology DigestNovember 07, 2018The Media & Technology Digest provides a monthly analysis of the key trends and innovations shaping the global technology landscape. Written by our senior analysts the digest includes a detailed focus on key industry hot topics, analysis of all major industry and product announcements with in-depth examinations of significant industry trends.Subscribers Only
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Display Strategic Outlook Market BriefNovember 02, 2018The Display Strategic Outlook Market Brief delivers concise, relevant information for decision-makers who need to quickly understand all display industry trends on a monthly basis. Presented in a dashboard format, this report highlights the status of every aspect of the supply chain, from components to the end-market.Subscribers Only
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Immersive Computing - Consumer Augmented & Virtual Reality Report - 2018January 25, 2018IHS Markit's latest report on the consumer augmented and virtual reality markets. This report adds to the coverage of last year's report with additional data and analysis related to the consumer augmented reality market opportunity and also the location-based (out of home) consumer virtual reality market.Subscribers Only
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Advertising: M&A Market Monitor H2 2016August 17, 2017The bi-annual M&A Market Monitor identifies the key investments in the media landscape. Traditional advertising players, broadcasting groups, agency titans, and online giants are the main investors, but we are increasingly witnessing telecoms, private equity firms, and consultancy firms engage in similar activities.Subscribers Only
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Global Mobile Advertising Revenue 2016July 11, 2017Our annual Global Mobile Advertising Revenue study shows the market reached $83 billion in 2016, driven by a “mobile-first” consumer environment and improving marketing technologies. This report takes a deep dive into the growth of each region, and format (display, search, and messaging).Subscribers Only
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IAB Europe Adex Benchmark 2016July 11, 2017The IAB Europe AdEx Benchmark report, produced in collaboration between IAB Europe and IHS Technology, Media and Telecom is the definitive guide to the state of the online advertising market in Europe. Gross online advertising expenditure in Europe totalled €41.9 billion in 2016, up 12.3% on a like-for-like basis from €37.3 billion in 2015.Subscribers Only
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Market Monitor: Advertising in APACMarch 15, 2017The 2016 APAC ad market was bolstered by a robust performance of traditional media and the rapid growth of online. In this Market Monitor, we look at the market performance of top ten APAC ad markets, and the key players that shape this thriving regional ad growth.Subscribers Only
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How to mature without letting the cool factor disappear: Snap’s post IPO challengeFebruary 23, 2017Snap reported 161m active users at the end of 2016 and a total of $404m annual revenues. Still in the early stages of monetisation, Snap's costs have also been growing as it expands its platform of content and services. This report analyses Snap's post-IPO growth potential and challenges.Subscribers Only
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A snapshot of investments by the leading Chinese online companies - Baidu, Alibaba, and TencentJanuary 16, 2017The Chinese online advertising market is dominated by search engine Baidu, e-commerce giant Alibaba, and internet-service portal Tencent. Between 2009 and 2016, the trio made a collective of 262 investments. This report provides an overview of the B.A.T.’s M&A strategy in the last seven years.Subscribers Only
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A look into the analyst’s forecasting processDecember 19, 2016This study carried out an analysis of actual historic data of economic metrics and growth rates of total advertising markets across different regions. The study also looked at the underlying relationships and dependence of economic metrics with the total advertising growth rates and the possibility of obtaining a correlation.Subscribers Only
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Media & Advertising: M&A Market Monitor H1 2016November 16, 2016The bi-annual M&A Market Monitor identifies the key M&A and investment activity in the media and advertising landscape. Over the last 6 months we saw a consolidation of TV networks across the US and Europe, increased investment from agencies particularly in APAC and continued activity from online companies. Data companies and emerging markets were the hottest target for acquisition and funding in H1 2016, but media players vary their investment strategies according to their development plan.Subscribers Only
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The promise of the BRIC ad markets: hit and missOctober 25, 2016The emerging-market bloc of BRIC is forecasted to grow its advertising revenue of 8.9% in 2016. Some of the growth has been stunted by political uncertainty, change of advertising regulations, and slow economic recovery. But ad revenue loss are offset by BRIC’s high consumer spending and government supportSubscribers Only
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Central and Eastern European TV Advertising Market MonitorSeptember 21, 2016The TV advertising markets of the 14 CEE countries grew by 1.5% (excluding Russia) in 2015. In absolute terms, the CEE region TV NAR shrank from €6,301m (€3,165m exc. Russia) in 2014 to €5,230m (€3,213m exc. Russia) in 2015 equating to -17% drop.Subscribers Only
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Media & Advertising: M&A Market MonitorAugust 05, 2016This Market Monitor study aims to find out what is trending in the ever-changing advertising landscape, by analysing M&A activities done by the three key entities in today’s advertising market: broadcasters, agencies and online companies.Subscribers Only
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TV advertising in Latin America - 2015August 02, 2016The TV advertising markets of Latin America are plagued by economic and political uncertainty. After a dip in 2014, the LATAM TV ad markets bounced back and recorded a 3.9% growth in 2015. However this is largely due to high CPI inflation which disguises the true state of the market. Going forward in 2016, increasing media prices, sporting events and political elections will further propel TV advertising in Latin America. Although Brazil and Mexico continue to account for the lion's share of the region, Peru and Colombia emerge as the rising stars of the Latin American TV advertising market.Subscribers Only
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Unpacking China's first set of online advertising regulationsJuly 15, 2016China introduced the first set of online advertising regulations on 11 July 2016, which will come into effect on September 1, 2016. IHS expects the Chinese online ad market will see a small drop in online ad revenue as a result of the new regulation.Subscribers Only
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Chinese online video market: on the verge of greatnessJuly 04, 2016China is witnessing a surge in the number of online video services as Chinese audiences gradually switch from TV to online for content consumption. Benefitting from the rapid adoption of smartphones and growing broadband penetration, the large base of online users makes internet an increasingly attractive medium for advertisers.Subscribers Only
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IAB Europe Adex Benchmark 2015July 01, 2016The IAB Europe AdEx Benchmark report, produced in collaboration between IAB Europe and IHS Technology, is the definitive guide to the state of the online advertising market in Europe. Now in its 10th edition, the IAB Europe AdEx Benchmark report provides a comprehensive perspective on online advertising spend across 27 European countries. It offers a status quo and historical perspective on the size of the European market as whole, as well as like-for-like comparisons between the constituent markets. It covers display, video, mobile, search and classifieds & directories.Subscribers Only
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GDP and advertising in the APAC regionJune 08, 2016IHS Technology tracks economic development very closely when analysing advertising revenue. Several things happened in 2015, which had a huge impact on the global economy and affected some individual economies more than the others. IHS Technology has examined the impact of the changes in the key APAC advertising markets.Subscribers Only
