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Research by Market - Media & Advertising Research by Market - Mobile, Consumer & Connected Devices Category - Advertising Analyst - Harold VargasBy Attribute
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Verizon buys AOL to boost mobile TV playMay 15, 2015US telecommunications giant Verizon is to acquire AOL for $4.4 billion, in a deal to enhance Verizon’s upcoming mobile first over-the-top (OTT) video service, amongst other things. The key component to Verizon’s OTT service will be AOL’s advertising platform, furthering the company’s pursuit of digital content and advertising along with a means to incorporate TV and online video advertising.Subscribers Only
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Ad-skipping Hopper set-top box gets legal reprieveOctober 21, 2014The Autohop feature of Dish Network's Hopper set-top box - which automatically skips broadcast primetime commercials - is looking as if it's here to stay after a federal judge tentatively ruled that it does not violate Fox’s copyrights. However, the PrimeTime Anytime feature, which automatically records the entire primetime lineup, may be a breach of contract, the judge expressed being 'on the fence' about it. Judge Gee did not offer final rulings ahead of a scheduled January court date between Fox and Dish to settle copyright infringement and breach of contract claims.Subscribers Only
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Fate of online broadcast streaming to be decided by US Supreme CourtJanuary 15, 2014The Supreme Court has agreed to hear the case, whether startup Aereo is indeed violating copyright by retransmitting broadcasters signals through the internet. The fate of online broadcast streaming could be decided by the end of the year, the decision being significant for all parties.
