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Amazon must innovate with its launch strategy to succeed with an own-brand smartphoneJune 13, 2014Amazon is holding a launch event on June 18 for a new hardware product. Previously, Amazon launched the Kindle eReader (2007); Kindle Fire tablet running Android (2011); and the Fire TV streaming video box (2014). An own-brand smartphone would be a natural next step which Amazon will have at least considered. But Amazon must ask itself: Is launching a smartphone really the best strategy? We set out what Amazon must do to succeed with an own-brand smartphone in this very challenging market.
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Samsung's first Tizen smartphone is the first step to an Android divorceJune 13, 2014Samsung launched the Samsung Z smartphone in Russia. While Samsung's first Tizen smartphone is small scale, the move demonstrates how Samsung is seeking to reduce its dependency on Android. There are numerous challenges for Samsung, not least creating an app ecosystem which makes Tizen a compelling smartphone.
