Emirati telco Du launches UAE’s new mobile brand as rival Etisalat unveils plans to follow suit
September 13, 2017
Emirates Integrated Telecommunications Company (EITC) trading as Du, launched their second mobile brand ‘Virgin Mobile UAE’ on September 5 2017 with rival operator, Etisalat, also launching of their second mobile brand, Swyp, just two days later (September 7 2017).
Both operators are seeking to diversify their offerings aimed at the underserved millennial market by offering data-centric packages through their secondary brands, providing benefits like zero-rated data for social media, interchangeable SMS and voice minutes, discounts at restaurants and access to nationwide WiFi hotspots across each of the Emirates.
