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UK’s addressable TV ad boost as Channel 4 signs up to Sky AdSmartSeptember 20, 2019UK broadcaster Channel 4 has announced a partnership with Sky that will allow Channel 4 Sales to use Sky’s addressable advertising platform Sky AdSmart. As part of a wider multi-year content deal between Channel 4 and Sky, Channel 4 Sales will use Sky AdSmart to deliver targeted ads across its portfolio of linear channels, including UKTV and BT Sports, to Sky and Virgin Media households. In return, highlights of Formula 1 and live coverage of the British Grand Prix will continue to be broadcast on Channel 4, while Sky and NOW TV customers will get access to more programming from the public broadcaster.
Hong Kong political unrest to impact 2019 advertising revenuesJuly 24, 2019Since March 2019, Hong Kong had been experiencing a series of protests against the pro-Beijing extradition bill proposed by the government. The Yuen Long violence incident happened on the 20th July further intensified tension between the public and force.
ABUdigital 2019 review: Asian broadcasters look to digital to counter falling ad revenuesJuly 09, 2019The Asia-Pacific Broadcasting Union (ABU) last week held ABUdigital, a forum set up to concentrate minds on how its members should respond to declining TV advertising revenues and emerging online opportunities. IHS Markit analysts attended the inaugural ABUdigital in Kuala Lumpur, Malaysia on 3-4 July.
Elections in Asia Pacific to boost 2019 TV advertising revenues in the regionJune 25, 2019The first half of 2019 witnessed a series of general elections in multiple countries in Asia: - Thailand in March, - Indonesia in April, - India in April to May, - Australia in May - and the Philippines in May IHS Markit Advertising service expects political campaigns to significantly boost TV advertising revenues in India and the Philippines; and moderately in Indonesia, Australia and Thailand.
Asia TV Forum 2018 wrap-upDecember 18, 2018IHS Markit analysts attended Asia TV Forum in Singapore on 5-7 December to catch up on TV and online video market trends in Asia. Global consumer platforms Facebook and Twitter were in the speaker line-up consisted alongside TV and online video companies. Key themes we noted are as follows: 1. Partnerships and collaboration among local and regional players are seen as key to fight the power of global giants such as YouTube, Facebook, Netflix and Amazon 2. Telecommunication companies are playing a bigger role in the TV and online video market, leveraging their user base and the mobile data they own
The 10th Content Asia Summit highlights the growing appetite for content in AsiaSeptember 03, 2018The 10th ContentAsia Summit, held in Singapore on 28-29 August, was attended by TV broadcasters, online video companies, content producers and distributors, who came together to discuss issues impacting the region’s content business.
Fuji TV partners with Alibaba’s Youku Tudou to capture online demand in ChinaAugust 08, 2018Japan’s leading commercial broadcaster Fuji TV has partnered with Chinese online video service Youku Tudou to stream Japanese dramas on its platform. Majority of the content will be behind a paywall.
Vietnam to tighten control on online mediaJune 19, 2018In June 2018, the Vietnamese government passed a cyber security law that will see the country tighten its control on online media companies operating in the market. Starting in 2019, online platforms such as Google and Facebook will be required to open local offices and store user data within the country. Tech companies will also be asked to remove any content within 24 hours of receiving a request from authorities.
Video-streaming platform Huya files for IPO in the USMay 21, 2018Huya has successfully completed an IPO on the New York Stock Exchange, raising $180 million. This comes after the company received a round of investment totaling $462 million, led by Tencent, just back in March 2018.
Indian tax reforms disrupt TV advertising marketOctober 30, 2017The first half results of Indian broadcasters have been disrupted by the country's sweeping tax reforms. Zee Entertainment's consolidated advertising revenue increased by a relatively modest 2.9% year-on-year to INR 9.9 billion ($152 million) in the quarter ending on 30 September, while subscription revenue dropped 14% year-on-year to INR 5 billion ($77 million). Operating cost was down 24.7% on the same period the year before to INR 5.8 billion, a result of its sale of Ten Sports to Sony Pictures. Viacom18, a 50/50 joint venture between Viacom and Mumbai-based TV 18 Broadcast, reported that consolidated revenue grew 4% in the same quarter, attributed the modest growth to pullback by advertisers in the wake of tax transition.
Global Mobile Advertising Revenue 2016July 11, 2017Our annual Global Mobile Advertising Revenue study shows the market reached $83 billion in 2016, driven by a “mobile-first” consumer environment and improving marketing technologies. This report takes a deep dive into the growth of each region, and format (display, search, and messaging).Subscribers Only
Media Prima gears up digital offering to boost revenue via digital advertisingMay 22, 2017Malaysian leading media owner Media Prima has acquired Rev Asia for MYR 105 million (US$ 24 million). The acquisition will give Media Prima ownership of web portals such as OHBULAN!, SAYS, Viral Cham, Rojaklah, JUICE, 8Share, MyResipi, KongsiResipi.com and SirapLimau.Subscribers Only
Parent company Wharf calls off sale of Hong Kong's i-CableMarch 24, 2017Hong Kong pay TV operator I-Cable is facing an uncertain future after parent company The Wharf Holdings said that it would cease funding for the company after failing to find a buyer.Subscribers Only
Gloomy Australian TV advertising outlook to drive original sponsored contentFebruary 23, 2017Australian commercial free-to-air (FTA) broadcaster Seven Network posted a 5.4% year-on-year increase in total revenue to A$699 million ($536 million) in 1H 2017 ended 24 December 2016. Seven Network attributes the growth to an improvement in audience ratings and the halo effect of multiplatform TV, including its Video-on-Demand (VoD) and catch-up TV service PLUS7.Subscribers Only
Asia TV Forum 2016: key takeawaysDecember 16, 2016The Asia TV Forum (ATF) is an international market for companies involved in financing, co-production and distribution of TV content across all platforms. Held in Singapore from 6-9 December 2016, it attracted more than 5,000 attendees this year. The event brought together content creators, brands and media platforms to discuss the latest developments in the Asian TV landscape.Subscribers Only
AT&T, DISH Network, and WPP acquire INVIDI to boost addressable TV offerNovember 28, 2016AT&T, Dish Network and WPP have jointly acquired addressable advertising platform INVIDI for an undisclosed amount. The acquisition underlined the ongoing efforts of the three owners to scale up the deployment of addressable TV.Subscribers Only
Partnership of Amagi and BARC to push geo-targeted TV ad in IndiaNovember 25, 2016Targeted-TV ad network Amagi has announced a partnership with television viewership monitoring body Broadcast Audience Research Council of India (BARC) to monitor geo-targeted ad campaigns across TV channels. Feeds by national and regional channels split will be listed across BARC India’s interfaces.Subscribers Only
CASBAA Convention 2016 - IHS Markit key takeawaysNovember 23, 2016The CASBAA Convention 2016 brought together pay TV operators, content creators, OTT providers, advertisers, and regulators in the Asia Pacific to discuss the latest developments in the cable and satellite television broadcasting industry. The key takeaways of the three-day event in Macau were: Pay TV is here to stay but operators are witnessing an increase in consumption of content on devices other than TV screens. There is a need for a holistic measurement of traditional and digital media whilst the importance of data analytics continues to grow. The implementation of programmatic TV in the Asia Pacific is a key challenge. The role of telecommunication companies in the TV ecosystem continues to increase.Subscribers Only
China’s demand-side platform iPinYou expands to the US by partnering with Twitter’s MoPubSeptember 21, 2016Beijing-based programmatic digital ad buying firm iPinYou is entering the US by teaming up with Twitter’s MoPub. This is the company’s first attempt to exploit the mobile market outside China. Via the iPinYou DSP platform, it plans to connect US brands and advertisers with Chinese consumers by making extensive ad inventory available in China; and the mobile inventory provided by MoPub in the US will allow Chinese brands and advertisers to connect with US consumers.Subscribers Only
Gloomy outlook for pay TV in Hong Kong as i-Cable reports declining TV revenuesAugust 11, 2016Hong Kong cable operator i-Cable Communications reported an 8% decline in television revenue to HK$526 million ($68 million) in the first half of 2016 due to a decline in pay TV subscriptions and a flat advertising market. The declines stem from competition from pay TV leader Now TV and new entrant LeEco (formerly LeTV) as well as a further slowdown in the Hong Kong economy.Subscribers Only