OSN to launch new flexible package and cut expensive sports programming
February 22, 2019
OSN, the Dubai-based pay TV operator, has officially launched a new TV service in Saudi Arabia and a number of Gulf countries. The new service, called El Farq, which means “The Difference” in Arabic, is a flexible entertainment package that does not tie up the subscriber with a long-term contract. El Farq offers monthly renewal options, precisely like the main OTT subscription services all around the globe.
OSN claims El Farq will provide its subscribers in Saudi Arabia with value for money for several main reasons. First, because of its content offering which includes all six premium OSN film channels, out of a total of 56 channels for the whole package. Second because the price of 159 Saudi riyals ($43) per month is the cheapest price ever offered for an OSN high-tier package. Finally, OSN claims El Farq provides the subscriber with the option of a simple online purchase process and guarantees the latest children’s, lifestyle, movies and TV series programming for the whole family.
Separately, OSN is shutting off most of its sports channels in an effort to better control programming costs. The operator will retain only the its cricket-programming channels OSN Sports Cricket HD and its bouquet of TEN Sports channels. OSN plans to replace this content with additional lifestyle content tailored for a female audience.