NBCU’s transition to genre-specific D2C strategy reflects broader trend in SVoD market
February 12, 2016
US media group NBCUniversal (NBCU) has unveiled a new reality-themed subscription video-on-demand (SVoD) service, branded Hayu, which it will launch in the UK, Ireland and Australia in March. Available on a rolling contract for a monthly fee of £3.99, €4.99 or A$5.99, the cross-platform service will feature more than 3,000 TV episodes from shows such Keeping Up with the Kardashians, Made in Chelsea, The Real Housewives and The Millionaire Matchmaker, including full boxsets. The majority of US shows will be made available on a day-and-date basis.
Subscribers Only
