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Mobile apps and games outlook: 2018June 11, 2018Mobile app store spending will pass $100bn by 2020 with Asia-Pacific accounting for the majority of revenues. South and Central America and Africa and the Middle East still lag behind, but will contribute the fastest growth as European and North American markets mature.Subscribers Only
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Mobile Video Opportunities for OperatorsApril 23, 2018This report analyses mobile operator video strategies and opportunities, analysing the performance and strategies of the 25 leading operators globally. It also includes regional case studies and consumer survey analysis.Subscribers Only
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Mobile money development H2 2017February 22, 2018Google Pay accelerated its global expansion during H2 2017, it added four new markets. Apple and Samsung continued to lead the global expansion of device-based mobile payments services. Car hailing apps expand mobile payments offerings through diversified partnerships.
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12 Digital Advertising Industry Trends Shaping 2018 and BeyondDecember 18, 2017What will define the future of digital advertising? As 2017 comes to a close, this presentation identifies 12 trends anyone in digital marketing needs to have on their radar for 2018 and beyond, from the future of brands, the role of platforms over the rise of smart assistants to applications of AI.Subscribers Only
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Why platforms need payments and commerce strategiesNovember 24, 2017Mobile payments services are becoming attractive to wider industry players, as developing mobile financial services would add value to current offerings, bring new opportunities for service expansion and drive overall revenue growth.Subscribers Only
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Samsung leads device-based mobile money expansion: Mobile Money Market Monitor Q2 2017September 07, 2017Samsung lead the global expansion of device- based mobile money services in Q2 2017. Ant Financial expands to Spain and boosts Alipay’s acceptance in existing territories. OTT messaging services boost messaging payments penetration.Subscribers Only
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China drives mobile games growth; Market Monitor Q1 2017June 30, 2017Reported mobile games company revenues tracked in this report grew 27% year-on-year in Q1 2017, with Chinese companies NetEase and Tencent leading the way. Beyond these two Chinese leaders, the market was more challenging -with many Japanese companies reporting a decline in mobile games revenues and Western publishers reporting only modest growth.Subscribers Only
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LINE revealed its five-year vision during LINE Conference 2017June 30, 2017Japanese messaging platform Line announced the three main pillars of its five-year plan at its annual conference in June 2017:“Everything Connected”, “Everything Videolised” and “Everywhere AI”. The themes, products and services announced during the event highlight Line’s continued ambition to provide a more comprehensive ecosystem.Subscribers Only
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Snap partners with Time Warner to lift mobile advertising shareJune 21, 2017Snap has signed an estimated $100 million deal with Hollywood studio Time Warner. Time Warner will create up to 10 original shows a year for Snapchat in a range of genres including scripted dramas, comedies and documentaries. These shows will run three to five minutes in a mobile-friendly vertical format. Currently there is one new show airing per day and Time Warner expects to increase this to three shows per day by the end of this year. As part of the deal, Time Warner will also commit to investing in ads from Time Warner properties like HBO, Turner and Warner Bros. on Snapchat over the next two years. Ad revenue will be split evenly between the two partners.
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Amazon launches retail store carrier billing in Japan with BangoJune 06, 2017Amazon has partnered with UK-based mobile carrier billing vendor Bango to enable its Japanese retail store customers to charge transactions to their mobile phone bills. At launch, Amazon will support billing for customers of NTT Docomo and Au (KDDI), which claim a combined total of over 120m subscriptions accounting for around 75% of the Japanese market according to IHS Markit data.
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Updated mobile money data for Apple Pay, Samsung Pay and Android PayMarch 22, 2017IHS Markit has published the new data for Apple Pay, Samsung Pay and Android Pay. The new data provides information on Apple Pay, Samsung Pay and Android Pay’s addressable smartphones by region and by country for 60+ countries from 2014 to 2021Subscribers Only
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Mobile Media Intelligence OTT messaging data update for Q4 2016: Growth rate is slowingMarch 17, 2017IHS Markit has updated its messaging app data to the fourth quarter 2016 and forecast until 2021.Subscribers Only
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Singtel continues to invest into ad tech by acquiring TurnFebruary 24, 2017Amobee, the advertising technology arm of Singapore’s telco giant Singtel, is acquiring Turn for a reported $310m. Turn is a Demand Side Platform (DSP) and Data Management Platform (DMP) with 15 offices in Europe, APAC and the Americas. The company is headquartered in California. Since its launch in 2006 Turn has raised $160m in funding with half of it secured in 2014. Amobee itself was an early Singtel acquisition dating back to 2012, fetching a sale price of $321m.
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New Mobile Money - APAC Market TrackerFebruary 08, 2017IHS Mobile Media Intelligence has updated its Mobile Money APAC Markets Deployment Tracker covering more than 45 services across 67 operator groups in 13 countries.Subscribers Only
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VR developers attract early stage investment: Mobile Games Q3 2016February 02, 2017The major mobile games companies which report quarterly mobile games revenues and are tracked in this report achieved a combined 22% year-on-year growth rate in Q3 2016. The quarter’s total revenues of $4.3bn compared with $3.5bn in the same quarter 2015.Subscribers Only
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Mobile Payments Market Monitor Q4 2016: Retailers and online shopping platforms intensify mobile payments warJanuary 26, 2017Google's Android Pay expanded to five new markets during Q4 2016, which is more than Samsung Pay and Apple Pay, but Apple was still the leader for global expansion by the end of 2016. Retailers and online shopping platforms have stepped up their mobile payment activities.Subscribers Only
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Apple and Google localise mobile payment services for launch in JapanDecember 19, 2016Google has followed Apple by launching its Android Pay mobile payments service in Japan after Apple Pay’s debut in October 2016. To launch in Japan, Apple had to make sure its devices are compatible with FeliCa – the local contactless technology developed by Sony. Apple has designed its iPhone 7, iPhone 7 Plus and Apple Watch Series 2 sold in Japan to support FeliCa Type-F NFC contactless technology. This will allow Apple Pay users to pay for in-store shopping and public transportation with Suica - the prepaid card.
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New messaging app data in Mobile Media IntelligenceNovember 30, 2016IHS Markit has published new data covering monthly active users (MAU) for the leading over-the-top (OTT) messaging companies and the total number of active user accounts by country.Subscribers Only
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Mobile Money Market Monitor Q3 2016: Operators and banks react to competitive threatsNovember 24, 2016As Apple Pay, Samsung Pay and Android Pay were continually focusing on global expansion to further increase their user adoption during Q3 2016; operators and banks started to react to competitive threats with own brand mobile payments services.Subscribers Only
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How messaging apps take advantage of mobile paymentsNovember 04, 2016Enabling payments is crucial for Messaging app platform strategies. Major messaging apps have launched mobile payments services in recent years, such as Facebook Messenger, Snapchat, WeChat and Line.This report focuses on the evolution, development strategies and challenges of messaging app payments services.Subscribers Only
