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Sony is in stuck in the "Smartphone Catch-22", which all OEMs must navigate
September 18, 2014
Japanese consumer electronics manufacturer Sony drastically lowered its financial outlook, increasing the loss it expects to make this financial year to 230 billion yen (approximately $2.15bn or €1.65bn). This is an increase of 180bn yen (approximately $1.67bn or €1.3bn) and Sony attributed the entire change to its mobile business unit. Sony now finds itself stuck in a "catch-22" situation where the prospects of it being successful at either the high-end of the smartphone market or the low-end are slim.
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Amazon must change tactics with its Fire smartphone to ignite the mobile market
June 18, 2014
Amazon's debut smartphone includes differentiated and technically impressive features, but none represent the game changer which Amazon needs to drive consumer adoption. At this price, and with this launch proposition, the Fire will struggle to ignite the smartphone market unless Amazon changes its approach.
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