TECHNOLOGY
Selected Clear All
Category - Advertising Category - Video Geography - Guadeloupe Geography - Poland
By Attribute
Research Type
Research by Market
Category
Analyst
Geography
Date Published
Services
Displaying filtered results [ 52 results ]
  • Infographic: Popularity of Netflix across CEE in 2017
     December 15, 2017
    The infographic features a map showing Netflix subscriptions as a share of broadband households. This demonstrates the penetration the international service has achieved for its addressable audience over 2017 in each respective market. The infographic is using the updated data from IHS Markit, for service consumption as well as the measure of connected households.
    Subscribers Only
  • IAB AdEx Benchmark H1 2017
     November 28, 2017
    The IAB Europe AdEx Benchmark report, produced in collaboration between IAB Europe and IHS Technology, is the definitive guide to the state of the online advertising market in Europe. The research enables like-for-like comparison of 27 European online advertising markets across display, video, mobile, search and classifieds & directories.
    Subscribers Only
  • HBO Go’s move to go standalone crystallises the path to unbundled future for the industry
     November 17, 2017
    Time Warner’s HBO has made subscription to its online video service, HBO Go, available on standalone basis in four markets of Central & Eastern Europe. With its timing, this is a smart move on the part of HBO. While the service is likely to turn out as an attractive offer for the target market, the move won't be pleasing to company's distributing telecom operator partners.
  • IAB AdEx Benchmark 2016
     July 11, 2017
    At Interact Congress 2017 in Amsterdam, Daniel Knapp presented IAB Europe's Adex Benchmark, an annual survey of online advertising spend in Europe. The research enables like-for-like comparison of 27 European online advertising markets across display, video, mobile, search and classifieds & directories.
    Subscribers Only
  • IAB Europe Adex Benchmark 2016
     July 11, 2017
    The IAB Europe AdEx Benchmark report, produced in collaboration between IAB Europe and IHS Technology, Media and Telecom is the definitive guide to the state of the online advertising market in Europe. Gross online advertising expenditure in Europe totalled €41.9 billion in 2016, up 12.3% on a like-for-like basis from €37.3 billion in 2015.
    Subscribers Only
  • Polsat holds second place in Poland as ad market growth slows
     March 20, 2017
    Polsat reported full year results with Net Advertising Revenues (NAR) of PLN 1,093 million in 2016, 5.6% higher than the previous year. The main increase came from multichannel NAR which grew in all quarters but Q2, and with peak growth rate in Q3 associated with sports events. According to IHS Markit research Polsat has 29.2% of the total TV ad market (8.8 percentage points behind TVN) in a slow Polish TV ad market in 2016.
    Subscribers Only
  • Leading Polish video portal by Onet.pl has discontinued its subscription service VOD+
     February 10, 2017
    The Polish online video portal VOD.pl has ceased activities of VOD+, its subscription video on demand (SVoD) offering, 31 January 2017.
  • Poland’s TVN acquires majority stake in games MCN, Gamellot
    Steve Bailey | November 03, 2016
    Scripps Networks-owned, Polish TV broadcaster, TVN has bought a majority stake in Gamellot, a Polish-grown, games-dedicated Multi-Channel Network (MCN) launched in 2012, for an undisclosed amount. In their four years of operation, Gamellot has built a YouTube audience of 19 million subscribers, which generates 150 million views a year, across their 90+ YouTube channels. This is the first acquisition in the MCN space by a Polish broadcaster and strengthens TVN’s digital proposition.
    Subscribers Only
  • Liberty Global builds cable TV leadership in Poland with Multimedia Polska deal
     October 20, 2016
    Liberty Global has agreed to acquire Multimedia Polska, the third largest cable company in Poland, through its subsidiary UPC Polska. The deal is valued at PLN 3 billion ($760 million), but Liberty Global warned that the price may be adjusted downwards due to the operational and financial performance of Multimedia Polska prior to closure. The deal is subject to regulatory approval.
    Subscribers Only
  • Central and Eastern European TV Advertising Market Monitor
     September 21, 2016
    The TV advertising markets of the 14 CEE countries grew by 1.5% (excluding Russia) in 2015. In absolute terms, the CEE region TV NAR shrank from €6,301m (€3,165m exc. Russia) in 2014 to €5,230m (€3,213m exc. Russia) in 2015 equating to -17% drop.
    Subscribers Only
  • Netflix pursues Polish market
     August 12, 2016
    Netflix has identified Poland and Turkey as its next targets for service localisation, and in Poland has already introduced local pricing. Previously available for €7.99, €9.99 or €11.99 a month, it is now respectively priced at PLN 34, PLN 43 and PLN 52.
    Subscribers Only
  • IAB Europe Adex Benchmark 2015
     July 01, 2016
    The IAB Europe AdEx Benchmark report, produced in collaboration between IAB Europe and IHS Technology, is the definitive guide to the state of the online advertising market in Europe. Now in its 10th edition, the IAB Europe AdEx Benchmark report provides a comprehensive perspective on online advertising spend across 27 European countries. It offers a status quo and historical perspective on the size of the European market as whole, as well as like-for-like comparisons between the constituent markets. It covers display, video, mobile, search and classifieds & directories.
    Subscribers Only
  • Adex Benchmark 2015
     May 11, 2016
    At Interact Congress 2016 in Lisbon, Daniel Knapp and Eleni Marouli presented IAB Europe's Adex Benchmark, an annual survey of online advertising spend in Europe. The research enables like-for-like comparison of 27 European online advertising markets across display, video, mobile, search and classifieds & directories.
    Subscribers Only
  • Central and Eastern European TV Advertising Market Monitor
     April 29, 2016
    The TV advertising markets of the CEE region comprising 14 countries grew by 1.7% (excluding Russia) in 2015. In absolute terms, the CEE region TV NAR shrunk from €6,301m in 2014 to €5,236m in 2015 equating to -16.9% drop. The Russian TV ad market has declined significantly for a consecutive year, decreasing its relative size in the CEE region by 21 percentage points to a 39% share of the CEE TV ad market in 2015. The next three largest CEE markets: Turkey, Poland and Czech Republic together accounted for 44% of the total market in 2015, increasing their position by two percentage points from the previous year. The fastest growing market in 2015 was the Czech Republic (9.3%) and the slowest was Lithuania (0.8%), excluding Russia.
    Subscribers Only
  • Video Intelligence forecasts extended to 2020
     April 11, 2016
    IHS has extended the DVD and Blu-ray Disc retail and rental forecasts published in the Video Intelligence service for all territories and regions through to 2020.
    Subscribers Only
  • Genre split data by format now available for all countries
     December 09, 2015
    IHS has added detailed split data for both DVD and Blu-ray Disc (BD) formats to every country covered by its Video Intelligence services.
    Subscribers Only
  • Central and Eastern European TV Advertising Market Monitor
    Central and Eastern European TV Advertising Market Monitor
    October 23, 2015
    There has been a range of performances in the diverse group of the 14 CEE countries in 2014. The majority of the countries noted a positive growth (10 out of 14) with the highest growth rate achieved by Hungary. Four of the ten markets contracted in 2014: Ukraine, Slovenia, Bulgaria and Lithuania. As in the previous years, the top three largest markets were: Russia, Turkey and Poland. The smallest markets were the Baltics: Estonia, Latvia, and Lithuania. This market monitor focuses on the current trends in TV ad markets of Central and Eastern Europe, highlights changes in the TV landscape across the region and provides the ground for potential growth.
    Subscribers Only
  • Poland's TVN launches original commissions for Player.pl service
     Tim Westcott | October 07, 2015
    Polish broadcaster TVN is pushing further into online with an investment in five original series. The first series, a Polish version of US comedy Web Therapy, will launch on TVN’s Player.pl service on 21 October. Speaking at the Mipcom TV market in Cannes this morning, TVN executives said the 10 episode series will cost 1 million zlotys ($266 million), a similar budget to one of its traditional linear TV series. Between Q4 this year and Q1 2016, TVN will also debut two reality series, Lip Sync Battle and Start U Up, documentary series My Love Story and drama co-production Cape Town.
    Subscribers Only
  • Video Advertising in Europe: The Road to Programmatic Ubiquity
     September 08, 2015
    Video programmatic revenue in Europe has grown almost twenty-fold from €22m in 2012 to €375m in 2015 and will achieve €1,920m by 2020. By 2020, more than half of all video advertising revenue will be generated programmatically.
    Subscribers Only
  • IAB Europe Adex Benchmark 2014
     July 08, 2015
    The IAB Europe AdEx Benchmark report, produced in collaboration between IAB Europe and IHS Technology, is the definitive guide to the state of the online advertising market in Europe. Now in its 9th edition, the IAB Europe AdEx Benchmark report provides a comprehensive perspective on online advertising spend across 27 European countries. It offers a status quo and historical perspective on the size of the European market as whole, as well as like-for-like comparisons between the constituent markets. It covers display, video, mobile, search and classifieds & directories.
    Subscribers Only
Currently Viewing Page 1 of 3
Share facebook Twitter Google Plus Linked In Add This Contact Us