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Central and Eastern European TV Advertising Market MonitorApril 11, 20142013 was yet another difficult year for TV advertising in Central and Eastern Europe. As a result of ongoing economic uncertainties and lack of consumer confidence, TV net advertising revenue (NAR) declined in 9 out of 14 countries covered by IHS. Although 2014 will be an easier year for most of the region, two countries (Slovakia and Ukraine) will struggle to generate growth in TV NAR. This market monitor summarises the current trends in TV ad markets of Central and Eastern Europe, highlights changes in the TV landscape across the region and provides the ground for potential growth.Subscribers Only
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Competition to cable in the EU and USA: What it is, what it will be and what to doMarch 27, 2014Guy Bisson presented at the marketing sessions held at the Cable Congress 2014 in Amsterdam in co-operation with CTAM Europe (the Cable & Telecommunications Association for Marketing)Subscribers Only
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Multimedia Polska plans IPO to raise investment fundsMarch 27, 2014Multimedia Polska is planning an IPO on the Warsaw Stock Exchange (GPW) in the next quarter of this year. The existing shareholders (M2 Investments Limited, Tri Media Holdings Limited, Dunaville Trading Limited and Collegium Anetta Kolasinska i Wspolnicy) will be offered 49.2% of the newly-issued shares. Multimedia Polska have hired a number of top investment banks to assist the offering: UBS was appointed as the global coordinator and underwriter, UniCredit and Raiffeisen Centrobank were selected as joint lead managers.
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What the numbers say: European cable now and nextMarch 27, 2014Guy Bisson presented at Cable Congress 2014 in Amsterdam, detailing the latest growth trends in the European Union cable industry and examining the strategic direction that the industry is taking. The presentation draws on data and analysis produced in co-operation with Cable Europe, the trade body for European cable.Subscribers Only
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T-Mobile Poland to increase focus on enterpriseMarch 26, 2014T-Mobile Poland plans to increase its focus on the enterprise market following the acquisition of GTS Poland.Subscribers Only
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Orange revenues down on European mobile slumpMarch 06, 2014Orange's fourth-quarter revenues fell 6.4% year on year (y/y) to EUR10.2 billion (USD14.0 billion), as it saw mobile service revenues drop in double digits across all its major European markets.Subscribers Only
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Polish regulator considers changes to political advertisingFebruary 27, 2014The Polish media regulator KRRiT is currently considering changing the regulation of political advertising. KRRiT’s investigation follows a request made by public broadcaster Telewizja Polska (TVP) to shift the slots it is compelled to make available for political advertising from its flagship channels TVP1 and TVP2 to its news channel TVP Info.
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Operator M&A Trends: July-December 2013February 20, 2014In-country mobile consolidation was the big theme between July and December 2013. Of the 34 deals we tracked, 10 will upon completion result in in-country mobile consolidation.Subscribers Only
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Cyfrowy Polsat and Polkomtel seek quad play gainsNovember 15, 2013Cyfrowy Polsat plans to extend its mobile capabilities through the acquisition of Polkomtel.Subscribers Only
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TVN Group's results confirm IHS outlook for Polish TV advertising in 2013 and 2014November 12, 2013During its Q3 2013 earnings call, TVN Group confirmed IHS' outlook for the total TV net advertising revenue (NAR) growth trends for 2013 and 2014. The broadcaster forecasts a mid-single-digit decline of total...
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Orange to sell Polish online assetsOctober 31, 2013Orange Polska agreed to sell Wirtualna Polska, Poland's oldest online portal wp.pl and associated with it websites, to Grupa o2 for PLN 375m (€ 89.5 m). As a result, the companies will merge into the new...
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Atmedia portfolio shrinks as international players seek help of Polish flagship channelsOctober 03, 2013The Polish TV market is reorganising its advertising sales operations. Universal Network (UNI) and Disney are changing ad sales partners from Atmedia to Polsat Media and TVN Media, the ad sales houses of the...
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TV advertising markets in CEESeptember 17, 2013This market monitor summarises the current trends in TV ad markets of Central and Eastern Europe, highlights changes in the TV landscapes across the region and provides the ground for potential growth.Subscribers Only
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Polish TV advertising market struggles, but multichannel is pacing aheadSeptember 01, 2013Cyfrowy Polsat and TVN Group, the biggest Polish commercial TV broadcasters, both reported year-on-year declines in their TV net advertising revenue (NAR) in Q2 2013. TV NAR was down...
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Adex Benchmark 2012: European Online Advertising ExpenditureAugust 28, 2013The report compares 26 European online advertising markets across display, video, mobile, search and classifieds and directories.Subscribers Only
