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RTL creates new digital studio in search of younger audiences and ad dollarsJuly 16, 2019European broadcaster RTL Group has announced the integration of its digital video businesses United Screens and Divimove. The multiplatform networks (MPNs) will be merged under Berlin-based Divimove. The new Divimove will represent over 1,000 digital content creators in nine European countries.Subscribers Only
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Mediaset builds on partnership with ProSiebenSat1 with $380 million share purchaseMay 30, 2019Mediaset has acquired a 9.6% stake in Germany's ProSieben.Sat1, in a move it describes as 'an investment in the future of European free-to-air television'. Yesterday's acquisition of shares on the open market also gives the Italian group a 9.9 share of the voting capital. Based on the closing share price, the investment would be worth around €340 million ($380 million).Subscribers Only
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IAB AdEx Benchmark 2017September 20, 2018The IAB Europe AdEx Benchmark report, produced in collaboration between IAB Europe and IHS Technology, Media and Telecom is the definitive guide to the state of the online advertising market in Europe. The research enables like-for-like comparison of 27 European online advertising markets across display, video, mobile, search and classifieds & directories.Subscribers Only
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IAB AdEx Benchmark H1 2017November 28, 2017The IAB Europe AdEx Benchmark report, produced in collaboration between IAB Europe and IHS Technology, is the definitive guide to the state of the online advertising market in Europe. The research enables like-for-like comparison of 27 European online advertising markets across display, video, mobile, search and classifieds & directories.Subscribers Only
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Global Mobile Advertising Revenue 2016July 11, 2017Our annual Global Mobile Advertising Revenue study shows the market reached $83 billion in 2016, driven by a “mobile-first” consumer environment and improving marketing technologies. This report takes a deep dive into the growth of each region, and format (display, search, and messaging).Subscribers Only
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IAB AdEx Benchmark 2016July 11, 2017At Interact Congress 2017 in Amsterdam, Daniel Knapp presented IAB Europe's Adex Benchmark, an annual survey of online advertising spend in Europe. The research enables like-for-like comparison of 27 European online advertising markets across display, video, mobile, search and classifieds & directories.Subscribers Only
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IAB Europe Adex Benchmark 2016July 11, 2017The IAB Europe AdEx Benchmark report, produced in collaboration between IAB Europe and IHS Technology, Media and Telecom is the definitive guide to the state of the online advertising market in Europe. Gross online advertising expenditure in Europe totalled €41.9 billion in 2016, up 12.3% on a like-for-like basis from €37.3 billion in 2015.Subscribers Only
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MTG builds its game business with Kongregate acquisitionJune 20, 2017Modern Times Group (MTG), the Sweden-based broadcaster, has continued its expansion in the games sector with the acquisition of San Francisco-based web gaming platform Kongregate from GameStop Corp for an enterprise value of $55 million. MTG will fully own the games publisher and developer.
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Programmatic from concept to maturity; trends and market dynamics in EuropeJune 02, 2017What drives the programmatic market and what drives the ad markets generally? The answer is video programmatic as it is the fastest growing sector with almost 40% compound annual growth rate. Commoditisation of programmatic in the more advanced markets causes the harmonisation of the market- a wider adoption of programmatic due to the universal effects of data and algorithms.Subscribers Only
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Polsat holds second place in Poland as ad market growth slowsMarch 20, 2017Polsat reported full year results with Net Advertising Revenues (NAR) of PLN 1,093 million in 2016, 5.6% higher than the previous year. The main increase came from multichannel NAR which grew in all quarters but Q2, and with peak growth rate in Q3 associated with sports events. According to IHS Markit research Polsat has 29.2% of the total TV ad market (8.8 percentage points behind TVN) in a slow Polish TV ad market in 2016.Subscribers Only
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MTG exits Czech Republic TV in favour of gamesJanuary 26, 2017MTG, the Swedish broadcaster, has divested from traditional TV media in the Czech Republic and is looking to strengthen its gaming vertical by further investing in InnoGames, a games developer and publisher. MTG has announced that it will sell its 50% stake in FTV Prima to local business leaders Vladimír Komár and Ivan Zach, making the latter the majority owner with a 62.5% share. The deal values FTV Prima at €237.4 million ($ million). This is a significant earn out in the CEE context; ProSiebenSat1 sold its operations in Romania in 2015 for €10.2 million.
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Mediaset and TF1 form MCN alliance with ProSiebenSat.1January 13, 2017TF1 Group and Mediaset have made a combined €53 million ($56 million) investment in ProSiebenSat.1’s multichannel network (MCN) platform Studio 71, cementing a strategic partnership between three of Europe’s largest free-to-air broadcasters. The deal is the form of a capital increase that will provide Italy’s Mediaset with a 5.5% share and France’s TF1 with 6.1% in Studio 71. Founded in 2013, Studio 71 is valued at approximately €400 million with the majority shareholder ProSiebenSat.1 holding 70% shares and the remaining 18.1% of the shares remaining with US partner Collective Digital Studio.
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Media & Advertising: M&A Market Monitor H1 2016November 16, 2016The bi-annual M&A Market Monitor identifies the key M&A and investment activity in the media and advertising landscape. Over the last 6 months we saw a consolidation of TV networks across the US and Europe, increased investment from agencies particularly in APAC and continued activity from online companies. Data companies and emerging markets were the hottest target for acquisition and funding in H1 2016, but media players vary their investment strategies according to their development plan.Subscribers Only
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Poland’s TVN acquires majority stake in games MCN, GamellotNovember 03, 2016Scripps Networks-owned, Polish TV broadcaster, TVN has bought a majority stake in Gamellot, a Polish-grown, games-dedicated Multi-Channel Network (MCN) launched in 2012, for an undisclosed amount. In their four years of operation, Gamellot has built a YouTube audience of 19 million subscribers, which generates 150 million views a year, across their 90+ YouTube channels. This is the first acquisition in the MCN space by a Polish broadcaster and strengthens TVN’s digital proposition.Subscribers Only
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Liberty Global builds cable TV leadership in Poland with Multimedia Polska dealOctober 20, 2016Liberty Global has agreed to acquire Multimedia Polska, the third largest cable company in Poland, through its subsidiary UPC Polska. The deal is valued at PLN 3 billion ($760 million), but Liberty Global warned that the price may be adjusted downwards due to the operational and financial performance of Multimedia Polska prior to closure. The deal is subject to regulatory approval.Subscribers Only
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Central and Eastern European TV Advertising Market MonitorSeptember 21, 2016The TV advertising markets of the 14 CEE countries grew by 1.5% (excluding Russia) in 2015. In absolute terms, the CEE region TV NAR shrank from €6,301m (€3,165m exc. Russia) in 2014 to €5,230m (€3,213m exc. Russia) in 2015 equating to -17% drop.Subscribers Only
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IAB Europe Adex Benchmark 2015July 01, 2016The IAB Europe AdEx Benchmark report, produced in collaboration between IAB Europe and IHS Technology, is the definitive guide to the state of the online advertising market in Europe. Now in its 10th edition, the IAB Europe AdEx Benchmark report provides a comprehensive perspective on online advertising spend across 27 European countries. It offers a status quo and historical perspective on the size of the European market as whole, as well as like-for-like comparisons between the constituent markets. It covers display, video, mobile, search and classifieds & directories.Subscribers Only
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Adex Benchmark 2015May 11, 2016At Interact Congress 2016 in Lisbon, Daniel Knapp and Eleni Marouli presented IAB Europe's Adex Benchmark, an annual survey of online advertising spend in Europe. The research enables like-for-like comparison of 27 European online advertising markets across display, video, mobile, search and classifieds & directories.Subscribers Only
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Central and Eastern European TV Advertising Market MonitorApril 29, 2016The TV advertising markets of the CEE region comprising 14 countries grew by 1.7% (excluding Russia) in 2015. In absolute terms, the CEE region TV NAR shrunk from €6,301m in 2014 to €5,236m in 2015 equating to -16.9% drop. The Russian TV ad market has declined significantly for a consecutive year, decreasing its relative size in the CEE region by 21 percentage points to a 39% share of the CEE TV ad market in 2015. The next three largest CEE markets: Turkey, Poland and Czech Republic together accounted for 44% of the total market in 2015, increasing their position by two percentage points from the previous year. The fastest growing market in 2015 was the Czech Republic (9.3%) and the slowest was Lithuania (0.8%), excluding Russia.Subscribers Only
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The DNA of MCNs on YouTube: A Data-Driven AnalysisFebruary 12, 2016Multichannel networks (MCNs) have set a new imperative for the production, distribution and monetization of video content, with billion dollar investments from traditional media companies. We are launching a new big data initative that systematically tracks MCNs on YouTube (and soon other platforms) across 50k channels and 57m videos. This presentation showcases some of our first results.Subscribers Only
