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Smartphone Intelligence ServiceIHS Markit smartphone research is different. We deliver comprehensive smartphone data, down to specific models and component categories, providing you with the detailed insight and data you need on the rapidly evolving global smartphone industry.Subscribers Only
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OPPO Sub-brand Realme launches in China’s concentrated marketMay 28, 2019On 15th May, a new player officially entered into the China market: Realme. The Sub-brand of OPPO launched in India’s online market last year to fight Xiaomi’s Redmi brand. Now, the brand will also target the online market.
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Xiaomi showcases the Mi Mix 2S – adding wireless charging as one of the first Chinese OEMsMay 17, 2018Xiaomi Mi MIX 2S is the third generation of Xiaomi MIX series. It is positioned as a showcase device for Xiaomi’s R&D capabilities.
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Vivo’s X21 combines many major smartphone design trends of 2018March 26, 2018Vivo launched the X21 on March 19th. The flagship device features upgrades in hardware design and display technology compared to the previous edition of the phone, the X20.
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New Nokia strengthens brand with Google’s Android One & a curved display smartphoneFebruary 25, 2018HMD Global launched five new mobile phones at MWC 2018, all with striking industrial design. By choosing to only offer handsets with Google's pure Android One or Android Oreo (Go Edition), HMD threatens to disrupt established OEMs with legacy software. The new Nokia 8110 demonstrates featurephones are evolving now with LTE and will not die soon. HMD's flagship Nokia 8 Sirocco has a stunning steel-framed dual curved edge display in a super compact frame which will target Europe.
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Samsung looks to innovative S9 camera to energize Galaxy S smartphone salesFebruary 25, 2018Samsung is packing its main innovative push into the cameras of its latest flagship Galaxy S devices. With the new super slow motion video capture, Samsung has improved on previous industry attempts to commercialize this feature. The Galaxy S9 and S9 Plus are strong handset designs which evolve from 2017’s excellent S8. They are markedly different in camera quality and display size from the two to three year old smartphones potential customers own now which should boost upgrades. However, consumers may delay purchase because of rising flagship prices.
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Huawei looks to grow its Mid-tier market share with the launch of the powerful Nova 2SDecember 14, 2017Huawei launched the Nova 2S on December 7th in Beijing. The phone is an update to the Nova 2, launched earlier in 2017. The device includes a host of trendy hardware features for devices in 2017.
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Huawei seizes a technology lead with the first LTE Cat 18 smartphone & AI in Mate 10 ProOctober 16, 2017The Mate 10 Pro jumps ahead of the competition, including traditional LTE chipset performance leader Qualcomm, by becoming the first smartphone to be announced with a category 18 LTE modem and RF design, which has been made possible by Huawei’s ongoing investment in its HiSilicon chipsets. The Mate 10 range demonstrates Huawei’s scale and its ability to invest in significant strategic smartphone technologies that smaller OEMs cannot match.
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Apple and Qualcomm licensing dispute – to SEP or not to SEP?August 14, 2017On January 20, 2017 Apple filed a lawsuit against Qualcomm at the Southern District Court of California. In the lawsuit, Apple accused Qualcomm of breach of contract, violation of unfair competition laws and requested judgement on royalty rate it must pay for Qualcomm’s standard essential patents. (SEPs) Since Apple’s initial legal lawsuit, both companies filed additional lawsuits in different jurisdictions and the dispute grew into a full scale patent licensing war. This article provides summary and analysis of the licensing dispute between Apple Inc. and Qualcomm Inc.Subscribers Only
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OPPO’s new R11 and R11 Plus will face difficulties to outperform its successful R9 seriesJuly 14, 2017On 10 June OPPO launched two new smartphone models in Shenzhen, the R11 and R11 Plus.
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Huawei delivers Amazon Alexa integration on Mate 9 in the USMarch 24, 2017A software update to the Huawei Mate 9 in the US installs Huawei’s Alexa app on the handset. With the integration of Amazon Alexa, Huawei is taking its virtual assistant strategy beyond China where the company is relying on its own ecosystem.
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OPPO’s new non-China smartphone should avoid Xiaomi’s international mistakesMarch 23, 2017On 23 March OPPO announced a new F-series smartphone, F3 Plus, which aims at the non-China markets. IHS Markit believes it is a right decision for OPPO to seek growth beyond China, and the company is in a better shape to expand abroad compared with Xiaomi.
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Bold start-up HMD launches three Nokia Android smartphones, must avoid nostalgia overshadowing innovationFebruary 26, 2017HMD Global re-launched the Nokia brand into the smartphone market. HMD commits to a pure Google Android experience, Google Assistant AI as standard, and monthly security updates. HMD and Nokia's goal is for Nokia to regain its position as a major mobile handset maker. HMD must be careful not to allow the Nokia brand to become a nostalgia brand with the re-launch of classic Nokia featurephones like the Nokia 3310.
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BlackBerry has a chance of new success, with veteran smartphone brand licensee TCLFebruary 25, 2017TCL launches the first BlackBerry smartphone, the flagship KEYone, since it secured a brand license from BlackBerry the company. The new BlackBerry portfolio has a chance of success, because few companies now offer BlackBerry-style design and features, and the productivity-focused smartphone segment is underserved. But TCL must be careful not to price itself out of its target segment.
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Honor Magic & Huawei Mate 9 innovate with AI-driven featuresJanuary 17, 2017Huawei's latest Honor Magic and Mate 9 both have some AI-driven features.
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How to read smartphone sales of Single’s day this year in China: Xiaomi tops the ranking; Apple, OPPO and Vivo are on the riseNovember 29, 2016Alibaba has published this year's best-selling smartphone brands and models on the Double 11 shopping day, or the Single's day. Here's our analysis.
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Smartphone patent licensing landscape in key regionsAugust 17, 2016The objective of the article is to examine patent rulings in the past few years that have made major impacts on the smartphone industry in four different regions: United States, Europe, India and China. In particular, this article will examine the following two aspects of the patent industry that are relevant to the smartphone market: I. Rulings made on Standard Essential Patent (SEP) royalty rates II. Recent changes in patent laws for each regionSubscribers Only
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Patent landscape in China will design Apple’s regional sales strategyJune 23, 2016Recently, there have been numerous reports on Apple Inc.’s iPhone 6 and 6 Plus receiving an injunction in Beijing last month. The court injunction was given by China's municipal tribunal in response to a design patent infringement compliant filed by a smartphone startup named Shenzhen Baili. Until the news was announced, Shenzhen Baili - and its parent company Digione - were an unknown player in the China’s smartphone space and it seem to fit the profile of a non-practicing entity (NPE) - or colloquially referred to as patent troll. Shortly after the court injunction order, Apple appealed the court order requesting a review of the ruling. Since then, Apple’s appeal to review the ruling has been accepted and Apple will be able to sell its iPhone 6 and 6 plus models in China until the order is reviewed by the Beijing IP court.
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Smart Nokia phone strategy dances around Microsoft’s exit from the featurephone businessMay 18, 2016Microsoft sold its featurephone business unit to HMD and Foxconn for $350m. HMD also acquired the licence to produce Nokia branded smartphones and tablets, finalising Nokia's return to the smartphone market after selling that business to Microsoft in 2014.Subscribers Only
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MWC 2016: Smartphone and Smart Accessory AnalysisMarch 17, 2016At MWC 2016, the major leading smartphone makers launched new flagship smartphones as well as a new range of VR 360 degree smart accessory cameras. Including, Samsung's Galaxy S7 and S7 Edge; Xiaomi Mi5; and notably LG's G5 with a modular expansion capability; and Alcatel's Idol 4S which is bundled with a VR headset .Subscribers Only