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Samsung on the defensive embarks on cost cutting initiativesNovember 19, 2014Samsung has announced two moves aimed at reducing its cost base as it struggles to maintain its level of profitability and its market share. Samsung is moving more manufacturing to Vietnam and reducing the number of different devices in its portfolio next year. Samsung has come under intense pressure from low cost smartphone brands such as Xiaomi and Micromax in emerging markets which has stalled its growth.Subscribers Only
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Sony is in stuck in the "Smartphone Catch-22", which all OEMs must navigateSeptember 18, 2014Japanese consumer electronics manufacturer Sony drastically lowered its financial outlook, increasing the loss it expects to make this financial year to 230 billion yen (approximately $2.15bn or €1.65bn). This is an increase of 180bn yen (approximately $1.67bn or €1.3bn) and Sony attributed the entire change to its mobile business unit. Sony now finds itself stuck in a "catch-22" situation where the prospects of it being successful at either the high-end of the smartphone market or the low-end are slim.Subscribers Only
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Android One to give Google’s brand a boost in emerging marketsSeptember 15, 2014Google has launched its Android One initiative in India. The program aims to provide a high level of experience on low-end devices by supplying a standard reference design that will work with the latest version of Android. This aims to solve Android's fragmentation problems as well as stave off competition from Microsoft at the low end of the smartphone market.Subscribers Only
