TECHNOLOGY
Selected Clear All
Geography - European Union Geography - Guadeloupe Geography - Poland Service - Advertising Intelligence Service
By Attribute
Research Type
Research by Market
Category
Analyst
Geography
Date Published
Services
Displaying filtered results [ 44 results ]
  • IAB AdEx Benchmark H1 2017
     November 28, 2017
    The IAB Europe AdEx Benchmark report, produced in collaboration between IAB Europe and IHS Technology, is the definitive guide to the state of the online advertising market in Europe. The research enables like-for-like comparison of 27 European online advertising markets across display, video, mobile, search and classifieds & directories.
    Subscribers Only
  • IAB AdEx Benchmark 2016
     July 11, 2017
    At Interact Congress 2017 in Amsterdam, Daniel Knapp presented IAB Europe's Adex Benchmark, an annual survey of online advertising spend in Europe. The research enables like-for-like comparison of 27 European online advertising markets across display, video, mobile, search and classifieds & directories.
    Subscribers Only
  • IAB Europe Adex Benchmark 2016
     July 11, 2017
    The IAB Europe AdEx Benchmark report, produced in collaboration between IAB Europe and IHS Technology, Media and Telecom is the definitive guide to the state of the online advertising market in Europe. Gross online advertising expenditure in Europe totalled €41.9 billion in 2016, up 12.3% on a like-for-like basis from €37.3 billion in 2015.
    Subscribers Only
  • Polsat holds second place in Poland as ad market growth slows
     March 20, 2017
    Polsat reported full year results with Net Advertising Revenues (NAR) of PLN 1,093 million in 2016, 5.6% higher than the previous year. The main increase came from multichannel NAR which grew in all quarters but Q2, and with peak growth rate in Q3 associated with sports events. According to IHS Markit research Polsat has 29.2% of the total TV ad market (8.8 percentage points behind TVN) in a slow Polish TV ad market in 2016.
    Subscribers Only
  • Poland’s TVN acquires majority stake in games MCN, Gamellot
    Steve Bailey | November 03, 2016
    Scripps Networks-owned, Polish TV broadcaster, TVN has bought a majority stake in Gamellot, a Polish-grown, games-dedicated Multi-Channel Network (MCN) launched in 2012, for an undisclosed amount. In their four years of operation, Gamellot has built a YouTube audience of 19 million subscribers, which generates 150 million views a year, across their 90+ YouTube channels. This is the first acquisition in the MCN space by a Polish broadcaster and strengthens TVN’s digital proposition.
    Subscribers Only
  • Liberty Global builds cable TV leadership in Poland with Multimedia Polska deal
     October 20, 2016
    Liberty Global has agreed to acquire Multimedia Polska, the third largest cable company in Poland, through its subsidiary UPC Polska. The deal is valued at PLN 3 billion ($760 million), but Liberty Global warned that the price may be adjusted downwards due to the operational and financial performance of Multimedia Polska prior to closure. The deal is subject to regulatory approval.
    Subscribers Only
  • Central and Eastern European TV Advertising Market Monitor
     September 21, 2016
    The TV advertising markets of the 14 CEE countries grew by 1.5% (excluding Russia) in 2015. In absolute terms, the CEE region TV NAR shrank from €6,301m (€3,165m exc. Russia) in 2014 to €5,230m (€3,213m exc. Russia) in 2015 equating to -17% drop.
    Subscribers Only
  • IAB Europe Adex Benchmark 2015
     July 01, 2016
    The IAB Europe AdEx Benchmark report, produced in collaboration between IAB Europe and IHS Technology, is the definitive guide to the state of the online advertising market in Europe. Now in its 10th edition, the IAB Europe AdEx Benchmark report provides a comprehensive perspective on online advertising spend across 27 European countries. It offers a status quo and historical perspective on the size of the European market as whole, as well as like-for-like comparisons between the constituent markets. It covers display, video, mobile, search and classifieds & directories.
    Subscribers Only
  • Comcast-owned FreeWheel acquires StickyADS.tv to expand its online video capabilities and geographical footprint
     May 13, 2016
    Freewheel has announced the acquisition of a French-based online video firm specialising in technology for programmatic video advertising StickyADS.tv for an undisclosed sum. Our Analysis Comcast brought on board its operations the video ad technology firm FreeWheel back in March 2014 for $360m. With that acquisition it marked the start of its digital strategy, showing its strong interest in the online space. Back then FreeWheel had assumed a more than $10m revenues start-up survival pass and it had enlisted major broadcaster clients like Fox and NBC helping them to monetise their online video content. RTL, a European broadcaster, in a similar way moved into video monetisation by acquiring SpotX (for programmatic) also in 2014 for $144m and Smartclip (for European expansion) investing €46.9m for a 93.75% stake in March 2016.
    Subscribers Only
  • Adex Benchmark 2015
     May 11, 2016
    At Interact Congress 2016 in Lisbon, Daniel Knapp and Eleni Marouli presented IAB Europe's Adex Benchmark, an annual survey of online advertising spend in Europe. The research enables like-for-like comparison of 27 European online advertising markets across display, video, mobile, search and classifieds & directories.
    Subscribers Only
  • Central and Eastern European TV Advertising Market Monitor
     April 29, 2016
    The TV advertising markets of the CEE region comprising 14 countries grew by 1.7% (excluding Russia) in 2015. In absolute terms, the CEE region TV NAR shrunk from €6,301m in 2014 to €5,236m in 2015 equating to -16.9% drop. The Russian TV ad market has declined significantly for a consecutive year, decreasing its relative size in the CEE region by 21 percentage points to a 39% share of the CEE TV ad market in 2015. The next three largest CEE markets: Turkey, Poland and Czech Republic together accounted for 44% of the total market in 2015, increasing their position by two percentage points from the previous year. The fastest growing market in 2015 was the Czech Republic (9.3%) and the slowest was Lithuania (0.8%), excluding Russia.
    Subscribers Only
  • International business drive Dentsu’s growth
     February 19, 2016
    The Japanese media giant Dentsu reported a 12.8% revenue gain to reach ¥818.6bn ($6.8bn), for the year ending December 31, 2015. This year is the first time Dentsu saw more than half of its revenue generated internationally. IHS expects this number to grow and anticipates Dentsu’s future strategic investments to focus outside Japan.
    Subscribers Only
  • Yahoo still has a future but needs radical reform
     February 03, 2016
    During its results conference, Yahoo announced substantive restructuring measures. Yahoo will cut 15% of its workforce, or 1,700 employees. Yet its problems are not just in size, but are structural. Yahoo remains a desktop company in a mobile age. Yahoo’s CEO, Marissa Mayer, has been on an acquisition spree to build Yahoo’s future, but these acquisitions have now been entirely written off by investors. The new Yahoo needs to be a much slimmer and more focused company. We see potential in its role in advertising technology. Yet Yahoo remains an acquisition target, and the company’s announcement in its Q4 2015 investor call to look for strategic alternatives make this more likely.
    Subscribers Only
  • Central and Eastern European TV Advertising Market Monitor
    Central and Eastern European TV Advertising Market Monitor
    October 23, 2015
    There has been a range of performances in the diverse group of the 14 CEE countries in 2014. The majority of the countries noted a positive growth (10 out of 14) with the highest growth rate achieved by Hungary. Four of the ten markets contracted in 2014: Ukraine, Slovenia, Bulgaria and Lithuania. As in the previous years, the top three largest markets were: Russia, Turkey and Poland. The smallest markets were the Baltics: Estonia, Latvia, and Lithuania. This market monitor focuses on the current trends in TV ad markets of Central and Eastern Europe, highlights changes in the TV landscape across the region and provides the ground for potential growth.
    Subscribers Only
  • Video Advertising in Europe: The Road to Programmatic Ubiquity
     September 08, 2015
    Video programmatic revenue in Europe has grown almost twenty-fold from €22m in 2012 to €375m in 2015 and will achieve €1,920m by 2020. By 2020, more than half of all video advertising revenue will be generated programmatically.
    Subscribers Only
  • Strong German advertising, YouTube and digital grow RTL Group revenue
     August 28, 2015
    Healthy German TV advertising and digital transformation have fuelled revenue growth for RTL Group in H1 2015, providing an antidote to weak US TV earnings earlier this quarter and supplying evidence for the return-on-investment from strategic repositioning in the context of digital disruption. Yet mixed TV advertising recovery across European markets signals continued exposure to cyclical and structural challenges.
    Subscribers Only
  • Google testing its walled garden by limiting the options through which brands can buy YouTube ads
     August 10, 2015
    Centralising its advertising offering on YouTube on the demand and supply-side is another step for Google to increase its control over YouTube inventory and increase its proprietary revenue from video advertising. IHS expects to see further announcements from more technology companies on the creation of new “walled gardens”, as they aim to capture an increasing part of advertising revenue from both the demand and supply-side.
    Subscribers Only
  • IAB Europe Adex Benchmark 2014
     July 08, 2015
    The IAB Europe AdEx Benchmark report, produced in collaboration between IAB Europe and IHS Technology, is the definitive guide to the state of the online advertising market in Europe. Now in its 9th edition, the IAB Europe AdEx Benchmark report provides a comprehensive perspective on online advertising spend across 27 European countries. It offers a status quo and historical perspective on the size of the European market as whole, as well as like-for-like comparisons between the constituent markets. It covers display, video, mobile, search and classifieds & directories.
    Subscribers Only
  • ProSiebenSat.1 gets serious about Ad Tech with Virtual Minds deal
     July 08, 2015
    European broadcaster ProSiebenSat.1 has agreed to acquire a majority stake in Virtual Minds, a holding group of companies in the advertising technology (ad tech) sector for an undisclosed sum. The acquisition is carried out by the broadcaster’s subsidiary ProSiebenSat.1 Digital. In the deal...
    Subscribers Only
  • Adex Benchmark 2014
     June 06, 2015
    At Interact Congress 2015 in Paris, Daniel Knapp and Eleni Marouli presented IAB Europe's Adex Benchmark, an annual survey of online advertising spend in Europe. The research enables like-for-like comparison of 27 European online advertising markets across display, video, mobile, search and classifieds & directories.
    Subscribers Only
Currently Viewing Page 1 of 3
Share facebook Twitter Google Plus Linked In Add This Contact Us