Personalization Pushes the 'Quantified Self' Towards the 'Enhanced Self'
June 06, 2019
In 2018, personal health technologies exceeded $10 billion in global sales. For nearly a decade, the demand for personal health monitoring has been driven by a thriving health and wellness sector, rise in disease prevalence, and an ageing population. In a global context, ownership of health or fitness monitors has become a norm and there is a positive consumer sentiment in quantifying personal health as a basis for health improvement.