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Polsat holds second place in Poland as ad market growth slowsMarch 20, 2017Polsat reported full year results with Net Advertising Revenues (NAR) of PLN 1,093 million in 2016, 5.6% higher than the previous year. The main increase came from multichannel NAR which grew in all quarters but Q2, and with peak growth rate in Q3 associated with sports events. According to IHS Markit research Polsat has 29.2% of the total TV ad market (8.8 percentage points behind TVN) in a slow Polish TV ad market in 2016.Subscribers Only
CME grows in 2016 owing to healthy ad revenues from Czech and Romanian marketsFebruary 10, 2017Central European Media Enterprises (CME) has reported their annual results highlighting a growth of 5% compared to 2015 in their net advertising revenues (NAR). This growth was driven by the strong performance in four out of the six countries in which they operate. Moreover, CME maintained its leading position in terms of TV ad market share and audience ratings across all of their territories.
Poland’s TVN acquires majority stake in games MCN, GamellotNovember 03, 2016Scripps Networks-owned, Polish TV broadcaster, TVN has bought a majority stake in Gamellot, a Polish-grown, games-dedicated Multi-Channel Network (MCN) launched in 2012, for an undisclosed amount. In their four years of operation, Gamellot has built a YouTube audience of 19 million subscribers, which generates 150 million views a year, across their 90+ YouTube channels. This is the first acquisition in the MCN space by a Polish broadcaster and strengthens TVN’s digital proposition.Subscribers Only
Liberty Global builds cable TV leadership in Poland with Multimedia Polska dealOctober 20, 2016Liberty Global has agreed to acquire Multimedia Polska, the third largest cable company in Poland, through its subsidiary UPC Polska. The deal is valued at PLN 3 billion ($760 million), but Liberty Global warned that the price may be adjusted downwards due to the operational and financial performance of Multimedia Polska prior to closure. The deal is subject to regulatory approval.Subscribers Only
Advertising at dmexco 2014: A summarySeptember 26, 2014Rapid change remains the only constant in digital advertising. IHS attended dmexco (digital marketing exposition and conference), the world’s largest trade fair and conference for digital advertising, which took place 10-11 September in Cologne, Germany. IHS participated in two panel sessions and we held countless analyst briefings over the two-day period to get updated on the latest trends, business models, mergers and acquisitions, successes and challenges. Here is a summary of the key themes that shaped dmexco, and which will shape digital advertising in the next 12 months.
Polish regulator considers changes to political advertisingFebruary 27, 2014The Polish media regulator KRRiT is currently considering changing the regulation of political advertising. KRRiT’s investigation follows a request made by public broadcaster Telewizja Polska (TVP) to shift the slots it is compelled to make available for political advertising from its flagship channels TVP1 and TVP2 to its news channel TVP Info.
TVN Group's results confirm IHS outlook for Polish TV advertising in 2013 and 2014November 12, 2013During its Q3 2013 earnings call, TVN Group confirmed IHS' outlook for the total TV net advertising revenue (NAR) growth trends for 2013 and 2014. The broadcaster forecasts a mid-single-digit decline of total...
Orange to sell Polish online assetsOctober 31, 2013Orange Polska agreed to sell Wirtualna Polska, Poland's oldest online portal wp.pl and associated with it websites, to Grupa o2 for PLN 375m (€ 89.5 m). As a result, the companies will merge into the new...
Atmedia portfolio shrinks as international players seek help of Polish flagship channelsOctober 03, 2013The Polish TV market is reorganising its advertising sales operations. Universal Network (UNI) and Disney are changing ad sales partners from Atmedia to Polsat Media and TVN Media, the ad sales houses of the...
Polish TV advertising market struggles, but multichannel is pacing aheadSeptember 01, 2013Cyfrowy Polsat and TVN Group, the biggest Polish commercial TV broadcasters, both reported year-on-year declines in their TV net advertising revenue (NAR) in Q2 2013. TV NAR was down...
CME needs strong second half to compensate for Czech ad declineJuly 31, 2013Broadcaster CME's revenues fell by 14.7 per cent year-on-year to $180m (€140m) in Q2 2013. Softness in TV advertising is the main factor. In particular, a rapidly deteriorating Czech TV advertising...
Poland completes analogue switch-offJuly 22, 2013Three years after launch of DTT platform Poland has completed the process of analogue switch-off (ASO). In the last stage of the process, which started in the last quarter of 2012, analogue terrestrial...
CME TV ad revenue suffers in adverse conditions as MTG grabs shareMarch 06, 2013Central European Media Enterprises (CME), the European broadcasting group, recorded a revenue decline of 11 per cent year-on-year to $721m (€563m) in 2012. The broadcaster's main competitor in the...
Poland to expand DTT channel offerJanuary 04, 2013Polish broadcasting regulator, KRRiT, called a tender for four places on country's multiplex 1. Currently the capacity is used by the public broadcaster, TVP, which by 28th of April 2014 will move its channels...
CME's ad revenues fall due to weak ad markets and currency effectsNovember 16, 2012Central European Media Enterprises (CME) reported an 18 per cent year-on-year decline in its revenues to $140m in Q3 2012 from $165m in Q3 2011. The group ended the quarter with an OIBDA of $3.5m- a decline of...
Poland starts analogue switch-off without subsidies for low income homesNovember 08, 2012On 7 November 2012 Poland commenced the first phase of analogue switch-off (ASO) beginning with the Lubuskie region in the West of the country, with large cities: Zielona Gora and Zagan. By the end of November...
CME and MTG results: inconsistent performances across CEE countriesAugust 07, 2012Pan-European broadcaster Central European Media Enterprises (CME) reported 15.4 per cent year-on-year net revenue decline to $211.2m (€152m) for Q2 2012, resulting in operating profit decline of 40 per...
Polish broadcasters confirm positive outlook for 2012 after TV ad market decline in H2 2011March 22, 2012Polish broadcaster TVN Group reported a six per cent year-on-year revenue growth to PLN 2,649m (€642m) resulting in an EBITDA increase of eight per cent year on year to PLN 660m (€160) for full-year...
Canal Plus eyes profitable move into free TVMarch 02, 2012Canal Plus Groupe, once the leader of the European pay TV sector, is targeting free TV as a key area for expansion and one that it expects to generate a majority of its operating profit by 2015. Speaking at...
CME, MTG 2011 results highlight ongoing challenges in CEE TV advertisingMarch 02, 2012European pan-regional broadcaster Central European Media Enterprises (CME) increased revenues by 17 per cent year-on-year to $865m (€621m) in 2011. CME's key competitor, Modern Times Group (MTG),...