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IAB AdEx Benchmark 2017September 20, 2018The IAB Europe AdEx Benchmark report, produced in collaboration between IAB Europe and IHS Technology, Media and Telecom is the definitive guide to the state of the online advertising market in Europe. The research enables like-for-like comparison of 27 European online advertising markets across display, video, mobile, search and classifieds & directories.Subscribers Only
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IAB AdEx Benchmark H1 2017November 28, 2017The IAB Europe AdEx Benchmark report, produced in collaboration between IAB Europe and IHS Technology, is the definitive guide to the state of the online advertising market in Europe. The research enables like-for-like comparison of 27 European online advertising markets across display, video, mobile, search and classifieds & directories.Subscribers Only
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Malaysian DTH pay TV monopoly to endSeptember 11, 2017Malaysia’s direct-to-home (DTH) satellite pay TV monopoly is set to end. Ansa Broadcast plans to launch a new DTH pay TV service in Malaysia, ending a two decade monopoly held by Astro Malaysia Holdings (Astro).Subscribers Only
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Global Mobile Advertising Revenue 2016July 11, 2017Our annual Global Mobile Advertising Revenue study shows the market reached $83 billion in 2016, driven by a “mobile-first” consumer environment and improving marketing technologies. This report takes a deep dive into the growth of each region, and format (display, search, and messaging).Subscribers Only
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IAB AdEx Benchmark 2016July 11, 2017At Interact Congress 2017 in Amsterdam, Daniel Knapp presented IAB Europe's Adex Benchmark, an annual survey of online advertising spend in Europe. The research enables like-for-like comparison of 27 European online advertising markets across display, video, mobile, search and classifieds & directories.Subscribers Only
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IAB Europe Adex Benchmark 2016July 11, 2017The IAB Europe AdEx Benchmark report, produced in collaboration between IAB Europe and IHS Technology, Media and Telecom is the definitive guide to the state of the online advertising market in Europe. Gross online advertising expenditure in Europe totalled €41.9 billion in 2016, up 12.3% on a like-for-like basis from €37.3 billion in 2015.Subscribers Only
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Media Prima gears up digital offering to boost revenue via digital advertisingMay 22, 2017Malaysian leading media owner Media Prima has acquired Rev Asia for MYR 105 million (US$ 24 million). The acquisition will give Media Prima ownership of web portals such as OHBULAN!, SAYS, Viral Cham, Rojaklah, JUICE, 8Share, MyResipi, KongsiResipi.com and SirapLimau.Subscribers Only
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Polsat holds second place in Poland as ad market growth slowsMarch 20, 2017Polsat reported full year results with Net Advertising Revenues (NAR) of PLN 1,093 million in 2016, 5.6% higher than the previous year. The main increase came from multichannel NAR which grew in all quarters but Q2, and with peak growth rate in Q3 associated with sports events. According to IHS Markit research Polsat has 29.2% of the total TV ad market (8.8 percentage points behind TVN) in a slow Polish TV ad market in 2016.Subscribers Only
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Market Monitor: Advertising in APACMarch 15, 2017The 2016 APAC ad market was bolstered by a robust performance of traditional media and the rapid growth of online. In this Market Monitor, we look at the market performance of top ten APAC ad markets, and the key players that shape this thriving regional ad growth.Subscribers Only
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Poland’s TVN acquires majority stake in games MCN, GamellotNovember 03, 2016Scripps Networks-owned, Polish TV broadcaster, TVN has bought a majority stake in Gamellot, a Polish-grown, games-dedicated Multi-Channel Network (MCN) launched in 2012, for an undisclosed amount. In their four years of operation, Gamellot has built a YouTube audience of 19 million subscribers, which generates 150 million views a year, across their 90+ YouTube channels. This is the first acquisition in the MCN space by a Polish broadcaster and strengthens TVN’s digital proposition.Subscribers Only
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Liberty Global builds cable TV leadership in Poland with Multimedia Polska dealOctober 20, 2016Liberty Global has agreed to acquire Multimedia Polska, the third largest cable company in Poland, through its subsidiary UPC Polska. The deal is valued at PLN 3 billion ($760 million), but Liberty Global warned that the price may be adjusted downwards due to the operational and financial performance of Multimedia Polska prior to closure. The deal is subject to regulatory approval.Subscribers Only
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Central and Eastern European TV Advertising Market MonitorSeptember 21, 2016The TV advertising markets of the 14 CEE countries grew by 1.5% (excluding Russia) in 2015. In absolute terms, the CEE region TV NAR shrank from €6,301m (€3,165m exc. Russia) in 2014 to €5,230m (€3,213m exc. Russia) in 2015 equating to -17% drop.Subscribers Only
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IAB Europe Adex Benchmark 2015July 01, 2016The IAB Europe AdEx Benchmark report, produced in collaboration between IAB Europe and IHS Technology, is the definitive guide to the state of the online advertising market in Europe. Now in its 10th edition, the IAB Europe AdEx Benchmark report provides a comprehensive perspective on online advertising spend across 27 European countries. It offers a status quo and historical perspective on the size of the European market as whole, as well as like-for-like comparisons between the constituent markets. It covers display, video, mobile, search and classifieds & directories.Subscribers Only
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GDP and advertising in the APAC regionJune 08, 2016IHS Technology tracks economic development very closely when analysing advertising revenue. Several things happened in 2015, which had a huge impact on the global economy and affected some individual economies more than the others. IHS Technology has examined the impact of the changes in the key APAC advertising markets.Subscribers Only
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Comcast-owned FreeWheel acquires StickyADS.tv to expand its online video capabilities and geographical footprintMay 13, 2016Freewheel has announced the acquisition of a French-based online video firm specialising in technology for programmatic video advertising StickyADS.tv for an undisclosed sum. Our Analysis Comcast brought on board its operations the video ad technology firm FreeWheel back in March 2014 for $360m. With that acquisition it marked the start of its digital strategy, showing its strong interest in the online space. Back then FreeWheel had assumed a more than $10m revenues start-up survival pass and it had enlisted major broadcaster clients like Fox and NBC helping them to monetise their online video content. RTL, a European broadcaster, in a similar way moved into video monetisation by acquiring SpotX (for programmatic) also in 2014 for $144m and Smartclip (for European expansion) investing €46.9m for a 93.75% stake in March 2016.Subscribers Only
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Adex Benchmark 2015May 11, 2016At Interact Congress 2016 in Lisbon, Daniel Knapp and Eleni Marouli presented IAB Europe's Adex Benchmark, an annual survey of online advertising spend in Europe. The research enables like-for-like comparison of 27 European online advertising markets across display, video, mobile, search and classifieds & directories.Subscribers Only
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Central and Eastern European TV Advertising Market MonitorApril 29, 2016The TV advertising markets of the CEE region comprising 14 countries grew by 1.7% (excluding Russia) in 2015. In absolute terms, the CEE region TV NAR shrunk from €6,301m in 2014 to €5,236m in 2015 equating to -16.9% drop. The Russian TV ad market has declined significantly for a consecutive year, decreasing its relative size in the CEE region by 21 percentage points to a 39% share of the CEE TV ad market in 2015. The next three largest CEE markets: Turkey, Poland and Czech Republic together accounted for 44% of the total market in 2015, increasing their position by two percentage points from the previous year. The fastest growing market in 2015 was the Czech Republic (9.3%) and the slowest was Lithuania (0.8%), excluding Russia.Subscribers Only
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International business drive Dentsu’s growthFebruary 19, 2016The Japanese media giant Dentsu reported a 12.8% revenue gain to reach ¥818.6bn ($6.8bn), for the year ending December 31, 2015. This year is the first time Dentsu saw more than half of its revenue generated internationally. IHS expects this number to grow and anticipates Dentsu’s future strategic investments to focus outside Japan.Subscribers Only
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Yahoo still has a future but needs radical reformFebruary 03, 2016During its results conference, Yahoo announced substantive restructuring measures. Yahoo will cut 15% of its workforce, or 1,700 employees. Yet its problems are not just in size, but are structural. Yahoo remains a desktop company in a mobile age. Yahoo’s CEO, Marissa Mayer, has been on an acquisition spree to build Yahoo’s future, but these acquisitions have now been entirely written off by investors. The new Yahoo needs to be a much slimmer and more focused company. We see potential in its role in advertising technology. Yet Yahoo remains an acquisition target, and the company’s announcement in its Q4 2015 investor call to look for strategic alternatives make this more likely.Subscribers Only
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Central and Eastern European TV Advertising Market MonitorCentral and Eastern European TV Advertising Market MonitorOctober 23, 2015There has been a range of performances in the diverse group of the 14 CEE countries in 2014. The majority of the countries noted a positive growth (10 out of 14) with the highest growth rate achieved by Hungary. Four of the ten markets contracted in 2014: Ukraine, Slovenia, Bulgaria and Lithuania. As in the previous years, the top three largest markets were: Russia, Turkey and Poland. The smallest markets were the Baltics: Estonia, Latvia, and Lithuania. This market monitor focuses on the current trends in TV ad markets of Central and Eastern Europe, highlights changes in the TV landscape across the region and provides the ground for potential growth.Subscribers Only
