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Mediaset builds on partnership with ProSiebenSat1 with $380 million share purchaseMay 30, 2019Mediaset has acquired a 9.6% stake in Germany's ProSieben.Sat1, in a move it describes as 'an investment in the future of European free-to-air television'. Yesterday's acquisition of shares on the open market also gives the Italian group a 9.9 share of the voting capital. Based on the closing share price, the investment would be worth around €340 million ($380 million).Subscribers Only
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IAB AdEx Benchmark H1 2017November 28, 2017The IAB Europe AdEx Benchmark report, produced in collaboration between IAB Europe and IHS Technology, is the definitive guide to the state of the online advertising market in Europe. The research enables like-for-like comparison of 27 European online advertising markets across display, video, mobile, search and classifieds & directories.Subscribers Only
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IAB AdEx Benchmark 2016July 11, 2017At Interact Congress 2017 in Amsterdam, Daniel Knapp presented IAB Europe's Adex Benchmark, an annual survey of online advertising spend in Europe. The research enables like-for-like comparison of 27 European online advertising markets across display, video, mobile, search and classifieds & directories.Subscribers Only
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IAB Europe Adex Benchmark 2016July 11, 2017The IAB Europe AdEx Benchmark report, produced in collaboration between IAB Europe and IHS Technology, Media and Telecom is the definitive guide to the state of the online advertising market in Europe. Gross online advertising expenditure in Europe totalled €41.9 billion in 2016, up 12.3% on a like-for-like basis from €37.3 billion in 2015.Subscribers Only
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Polsat holds second place in Poland as ad market growth slowsMarch 20, 2017Polsat reported full year results with Net Advertising Revenues (NAR) of PLN 1,093 million in 2016, 5.6% higher than the previous year. The main increase came from multichannel NAR which grew in all quarters but Q2, and with peak growth rate in Q3 associated with sports events. According to IHS Markit research Polsat has 29.2% of the total TV ad market (8.8 percentage points behind TVN) in a slow Polish TV ad market in 2016.Subscribers Only
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Market Monitor: Advertising in APACMarch 15, 2017The 2016 APAC ad market was bolstered by a robust performance of traditional media and the rapid growth of online. In this Market Monitor, we look at the market performance of top ten APAC ad markets, and the key players that shape this thriving regional ad growth.Subscribers Only
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Singtel continues to invest into ad tech by acquiring TurnFebruary 24, 2017Amobee, the advertising technology arm of Singapore’s telco giant Singtel, is acquiring Turn for a reported $310m. Turn is a Demand Side Platform (DSP) and Data Management Platform (DMP) with 15 offices in Europe, APAC and the Americas. The company is headquartered in California. Since its launch in 2006 Turn has raised $160m in funding with half of it secured in 2014. Amobee itself was an early Singtel acquisition dating back to 2012, fetching a sale price of $321m.
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Poland’s TVN acquires majority stake in games MCN, GamellotNovember 03, 2016Scripps Networks-owned, Polish TV broadcaster, TVN has bought a majority stake in Gamellot, a Polish-grown, games-dedicated Multi-Channel Network (MCN) launched in 2012, for an undisclosed amount. In their four years of operation, Gamellot has built a YouTube audience of 19 million subscribers, which generates 150 million views a year, across their 90+ YouTube channels. This is the first acquisition in the MCN space by a Polish broadcaster and strengthens TVN’s digital proposition.Subscribers Only
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Liberty Global builds cable TV leadership in Poland with Multimedia Polska dealOctober 20, 2016Liberty Global has agreed to acquire Multimedia Polska, the third largest cable company in Poland, through its subsidiary UPC Polska. The deal is valued at PLN 3 billion ($760 million), but Liberty Global warned that the price may be adjusted downwards due to the operational and financial performance of Multimedia Polska prior to closure. The deal is subject to regulatory approval.Subscribers Only
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Central and Eastern European TV Advertising Market MonitorSeptember 21, 2016The TV advertising markets of the 14 CEE countries grew by 1.5% (excluding Russia) in 2015. In absolute terms, the CEE region TV NAR shrank from €6,301m (€3,165m exc. Russia) in 2014 to €5,230m (€3,213m exc. Russia) in 2015 equating to -17% drop.Subscribers Only
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IAB Europe Adex Benchmark 2015July 01, 2016The IAB Europe AdEx Benchmark report, produced in collaboration between IAB Europe and IHS Technology, is the definitive guide to the state of the online advertising market in Europe. Now in its 10th edition, the IAB Europe AdEx Benchmark report provides a comprehensive perspective on online advertising spend across 27 European countries. It offers a status quo and historical perspective on the size of the European market as whole, as well as like-for-like comparisons between the constituent markets. It covers display, video, mobile, search and classifieds & directories.Subscribers Only
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GDP and advertising in the APAC regionJune 08, 2016IHS Technology tracks economic development very closely when analysing advertising revenue. Several things happened in 2015, which had a huge impact on the global economy and affected some individual economies more than the others. IHS Technology has examined the impact of the changes in the key APAC advertising markets.Subscribers Only
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Adex Benchmark 2015May 11, 2016At Interact Congress 2016 in Lisbon, Daniel Knapp and Eleni Marouli presented IAB Europe's Adex Benchmark, an annual survey of online advertising spend in Europe. The research enables like-for-like comparison of 27 European online advertising markets across display, video, mobile, search and classifieds & directories.Subscribers Only
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Central and Eastern European TV Advertising Market MonitorApril 29, 2016The TV advertising markets of the CEE region comprising 14 countries grew by 1.7% (excluding Russia) in 2015. In absolute terms, the CEE region TV NAR shrunk from €6,301m in 2014 to €5,236m in 2015 equating to -16.9% drop. The Russian TV ad market has declined significantly for a consecutive year, decreasing its relative size in the CEE region by 21 percentage points to a 39% share of the CEE TV ad market in 2015. The next three largest CEE markets: Turkey, Poland and Czech Republic together accounted for 44% of the total market in 2015, increasing their position by two percentage points from the previous year. The fastest growing market in 2015 was the Czech Republic (9.3%) and the slowest was Lithuania (0.8%), excluding Russia.Subscribers Only
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Japanese media giant Nikkei reported a drop in print ad revenue for the first time in four yearsMarch 11, 2016The Japanese news publisher, Nikkei reported a decline in print advertising revenue in 2015 for the first time in four years. Overall revenue increased 1.1% from the previous year to ¥303.8 bn ($2.5 bn), driven primarily by the expansion of digital subscription. Facing cannibalisation by online media, the common survival strategies for newspapers is to go digital, expand outside its core markets, and/or sell their assets.Subscribers Only
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MWC 2016: Mobile innovations & ecosystem analysisMarch 09, 2016In this presentation IHS Technology analysts provide their views on the major announcements related to mobile payments, advertising, location and operator servces at Mobile World Congress.Subscribers Only
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Yahoo still has a future but needs radical reformFebruary 03, 2016During its results conference, Yahoo announced substantive restructuring measures. Yahoo will cut 15% of its workforce, or 1,700 employees. Yet its problems are not just in size, but are structural. Yahoo remains a desktop company in a mobile age. Yahoo’s CEO, Marissa Mayer, has been on an acquisition spree to build Yahoo’s future, but these acquisitions have now been entirely written off by investors. The new Yahoo needs to be a much slimmer and more focused company. We see potential in its role in advertising technology. Yet Yahoo remains an acquisition target, and the company’s announcement in its Q4 2015 investor call to look for strategic alternatives make this more likely.Subscribers Only
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Central and Eastern European TV Advertising Market MonitorCentral and Eastern European TV Advertising Market MonitorOctober 23, 2015There has been a range of performances in the diverse group of the 14 CEE countries in 2014. The majority of the countries noted a positive growth (10 out of 14) with the highest growth rate achieved by Hungary. Four of the ten markets contracted in 2014: Ukraine, Slovenia, Bulgaria and Lithuania. As in the previous years, the top three largest markets were: Russia, Turkey and Poland. The smallest markets were the Baltics: Estonia, Latvia, and Lithuania. This market monitor focuses on the current trends in TV ad markets of Central and Eastern Europe, highlights changes in the TV landscape across the region and provides the ground for potential growth.Subscribers Only
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Video Advertising in Europe: The Road to Programmatic UbiquitySeptember 08, 2015Video programmatic revenue in Europe has grown almost twenty-fold from €22m in 2012 to €375m in 2015 and will achieve €1,920m by 2020. By 2020, more than half of all video advertising revenue will be generated programmatically.Subscribers Only
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IAB Europe Adex Benchmark 2014July 08, 2015The IAB Europe AdEx Benchmark report, produced in collaboration between IAB Europe and IHS Technology, is the definitive guide to the state of the online advertising market in Europe. Now in its 9th edition, the IAB Europe AdEx Benchmark report provides a comprehensive perspective on online advertising spend across 27 European countries. It offers a status quo and historical perspective on the size of the European market as whole, as well as like-for-like comparisons between the constituent markets. It covers display, video, mobile, search and classifieds & directories.Subscribers Only
