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Samsung on the defensive embarks on cost cutting initiativesNovember 19, 2014Samsung has announced two moves aimed at reducing its cost base as it struggles to maintain its level of profitability and its market share. Samsung is moving more manufacturing to Vietnam and reducing the number of different devices in its portfolio next year. Samsung has come under intense pressure from low cost smartphone brands such as Xiaomi and Micromax in emerging markets which has stalled its growth.Subscribers Only
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Nokia returns to devices through a bold technology licensing strategyNovember 17, 2014In an audacious move, just months after the close of the Microsoft's acquisition of Nokia's Devices & Services unit, Nokia is looking to enter the device market with Nokia-brand devices made by partners using Nokia's technology assets.
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Sony is in stuck in the "Smartphone Catch-22", which all OEMs must navigateSeptember 18, 2014Japanese consumer electronics manufacturer Sony drastically lowered its financial outlook, increasing the loss it expects to make this financial year to 230 billion yen (approximately $2.15bn or €1.65bn). This is an increase of 180bn yen (approximately $1.67bn or €1.3bn) and Sony attributed the entire change to its mobile business unit. Sony now finds itself stuck in a "catch-22" situation where the prospects of it being successful at either the high-end of the smartphone market or the low-end are slim.Subscribers Only
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Rapidly rising Xiaomi launching smartphones in India despite issues with business modelJuly 29, 2014Chinese smartphone manufacturer is lauching in India as part of its gradual international expansion. The Indian smartphone market is booming and Xiaomi should be able to capture a significant portion of it. However, it is unclear whether Xiaomi's business model can work outside of China where it cannot rely on its appstore for revenue.
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Google's Motorola Mobility sale will boost Lenovo in the US Mobile MarketJanuary 29, 2014The deal with Lenovo confirms that Google's main interest in buying Motorola was its patent and IP portfolio. Also, Google removes the channel conflict with other Android smartphone makers but has made a significant loss on its investment. Lenovo's $2.91bn barely covers the cash acquired as part of Motorola Mobility. It's happening now because Google has settled intellectual property cross licensing with Samsung. Lenovo benefits in four key areas through the acquisition: Entry to the US mobile market; brand assets; mobile engineering expertise; and a stronger Google relationship. IHS believes Lenovo is right to plan to use the Motorola brand in the US, but its own brand in China and emerging markets because of Motorola's very weak footprint outside the Americas.
