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NetEase drives business in Japan while Tencent builds presence in emerging games marketsSeptember 11, 2019The lucrative and established Japanese mobile games market is difficult to crack; partially due to the audience preference for domestic titles and publishers. NetEase, however, has recently found success there with a handful of standout titles, whilst Chinese competitor Tencent is nowhere to be found.
The “Lite” experience: Tencent and PUBG Corp. seek to capitalize on under-served emerging games markets with low-spec offeringsSeptember 02, 2019Tencent’s PUBG Mobile Lite, which is optimized for lower-end smartphones with limited storage, has been in testing in Brazil and the Philippines since late 2018. It was rolled out to further territories in July, including India, where it quickly topped the app download charts.
GDC 2019: Unity expands value-chain role via new partnerships and delivers high-end features as next-generation approachesMarch 21, 2019At Unity’s GDC 2019 keynote, the company announced both improvements to the Unity Engine including numerous tools, and a few new partnerships to consolidate its position as a developer-first platform.