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  • UK’s addressable TV ad boost as Channel 4 signs up to Sky AdSmart
     Kia Ling Teoh | September 20, 2019
    UK broadcaster Channel 4 has announced a partnership with Sky that will allow Channel 4 Sales to use Sky’s addressable advertising platform Sky AdSmart. As part of a wider multi-year content deal between Channel 4 and Sky, Channel 4 Sales will use Sky AdSmart to deliver targeted ads across its portfolio of linear channels, including UKTV and BT Sports, to Sky and Virgin Media households. In return, highlights of Formula 1 and live coverage of the British Grand Prix will continue to be broadcast on Channel 4, while Sky and NOW TV customers will get access to more programming from the public broadcaster.
  • Elections in Asia Pacific to boost 2019 TV advertising revenues in the region
     Kia Ling Teoh | June 25, 2019
    The first half of 2019 witnessed a series of general elections in multiple countries in Asia: - Thailand in March, - Indonesia in April, - India in April to May, - Australia in May - and the Philippines in May IHS Markit Advertising service expects political campaigns to significantly boost TV advertising revenues in India and the Philippines; and moderately in Indonesia, Australia and Thailand.
  • The 10th Content Asia Summit highlights the growing appetite for content in Asia
     Kia Ling Teoh | September 03, 2018
    The 10th ContentAsia Summit, held in Singapore on 28-29 August, was attended by TV broadcasters, online video companies, content producers and distributors, who came together to discuss issues impacting the region’s content business.
  • Channel 4 joins European Broadcaster Exchange to take on global platforms
    Kia Ling Teoh | November 16, 2017
    Channel 4 has announced its investment in European Broadcaster Exchange (EBX), a pan-European trading platform for digital video advertising founded by free-to-air broadcasters TF1 Group (France), ProsiebenSat.1 (Germany) and Mediaset (Italy and Spain). Headquartered in London, EBX will aggregate the video on-demand inventory of its participants and allow advertisers to run regional campaigns with programmatic purchasing. It is created with an objective to allow advertisers to tap into one single source for premium video inventory on a regional scale. Subject to European competition authorities’ clearance, the four partners will each take a 25 percent stake in the business.
  • Global Mobile Advertising Revenue 2016
     Kia Ling Teoh | July 11, 2017
    Our annual Global Mobile Advertising Revenue study shows the market reached $83 billion in 2016, driven by a “mobile-first” consumer environment and improving marketing technologies. This report takes a deep dive into the growth of each region, and format (display, search, and messaging).
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  • Programmatic from concept to maturity; trends and market dynamics in Europe
     June 02, 2017
    What drives the programmatic market and what drives the ad markets generally? The answer is video programmatic as it is the fastest growing sector with almost 40% compound annual growth rate. Commoditisation of programmatic in the more advanced markets causes the harmonisation of the market- a wider adoption of programmatic due to the universal effects of data and algorithms.
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  • Havas and China’s leading advertising group GIMC form alliance for mutual overseas expansion
     April 10, 2017
    French advertising giant Havas has created a joint venture with China’s leading advertising group GIMC. The deal marks the start of Havas' major business expansion in China. By tapping into Havas’ large overseas resource, GIMC will be in a stronger position to take their service abroad to serve Chinese firms.
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  • Gloomy Australian TV advertising outlook to drive original sponsored content
     Kia Ling Teoh | February 23, 2017
    Australian commercial free-to-air (FTA) broadcaster Seven Network posted a 5.4% year-on-year increase in total revenue to A$699 million ($536 million) in 1H 2017 ended 24 December 2016. Seven Network attributes the growth to an improvement in audience ratings and the halo effect of multiplatform TV, including its Video-on-Demand (VoD) and catch-up TV service PLUS7.
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  • An Analyst Perspective: Programmatic Video Futures in Europe and Sweden
     December 05, 2016
    What’s the state of video programmatic in Nordics versus the rest of Europe, and how does the programmatic video ecosystem evolve? Daniel Knapp provided answers in this presentation at SpotX’s Nordic launch event in Stockholm.
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  • The Future of TV Advertising Forum 2016: Key Takeaways
     December 05, 2016
    IHS analysts participated in the Future of TV Advertising conference, in December 2016. This year, targeted TV advertising and issues around data and measurement dominated the discussions. Read on for a summary of our analysis of the key themes discussed during the conference.
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  • AT&T, DISH Network, and WPP acquire INVIDI to boost addressable TV offer
    Kia Ling Teoh | November 28, 2016
    AT&T, Dish Network and WPP have jointly acquired addressable advertising platform INVIDI for an undisclosed amount. The acquisition underlined the ongoing efforts of the three owners to scale up the deployment of addressable TV.
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  • Born From Data: Advertising Empires and the New Logic of Value-Creation
     October 12, 2016
    This slidedeck was presented by Daniel Knapp at the Evening Seminar, The Future of Digital Advertising, on October 4, 2016. It outlines the new players and data infrastructures in the digital advertising landscape. The presentation explores M&A strategies, how different companies build advertising ecosytems and looks at how Facebook, Google, big media companies, but also advertisers, CRM companies and large auditing firms develop advertising technology and marketing technology offering.
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  • The practice and promise of programmatic
     October 12, 2016
    This slidedeck was presented by Eleni Marouli at the Evening Seminar, The Future of Digital Advertising, on October 4, 2016. It outlines the promise of programmatic and the subsequent programmatic reality in display and video.The presentation then goes on to explore some key thremes in the programmatic TV space
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  • Global Advertising Futures: A Macro Perspective
     October 10, 2016
    This slidedeck was presented by Orpheas Tapanlis at the Evening Seminar, The Future of Digital Advertising, on October 4, 2016. It outlines the correlation of growth of the economy in USA for the last 16 years and the corresponding ad market growth. Much more digitally advanced Top 5 EU markets contribute to 85% of the whole EU market. In 2018 with the help of the Chinese market APAC will overtake North America and widen its lead from US. In 2010 14 countries owned 80% of the global ad revenues and 13 in 2015.
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  • Global Advertising Futures: A Micro Perspective
     October 07, 2016
    This slidedeck was presented by Jessie Chen at the Evening Seminar, The Future of Digital Advertising, on October 4, 2016. It outlines when the global ad market will overtake the TV ad market and the domestic and structural factors that might affect ad revenue growth; the size of the APAC online ad market; who are the winners and losers of the global media market and companies’ strategies
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  • Beijing-based Spearhead acquired ad tech company, Smaato to aid overseas expansion
     Kia Ling Teoh | June 15, 2016
    Mobile ad tech company, Smaato was acquired by Beijing-based Spearhead Integrated Marketing Communication Group (Spearhead) for $148 million. To Spearhead, the acquisition supports its domestic improvement of technology and its international expansion. To Smaato, becoming part of Spearhead will help to accelerate its reach to the Chinese mobile ad market and provide greater resources for continuous development.
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  • The future of mobile advertising is native
     Jack Kent | May 17, 2016
    This study, conducted by IHS and commissioned by Facebook Audience Network, provides the first market sizing and future projections of the in-app native advertising market across regions. While first party in-app native, like those seen on Facebook, will continue to be the largest revenue driver, third party in-app native will continue to grow, at an annual average rate of 70.7% and will account for 10.6% of all mobile display advertising at $8.9bn by 2020. However, the paths to adoption of native advertising vary for different types of mobile publishers. A flexible approach which puts the user experience at the heart of the advertising strategy is crucial for the success of native.
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  • Japanese media giant Nikkei reported a drop in print ad revenue for the first time in four years
     March 11, 2016
    The Japanese news publisher, Nikkei reported a decline in print advertising revenue in 2015 for the first time in four years. Overall revenue increased 1.1% from the previous year to ¥303.8 bn ($2.5 bn), driven primarily by the expansion of digital subscription. Facing cannibalisation by online media, the common survival strategies for newspapers is to go digital, expand outside its core markets, and/or sell their assets.
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  • The DNA of MCNs on YouTube: A Data-Driven Analysis
     February 12, 2016
    Multichannel networks (MCNs) have set a new imperative for the production, distribution and monetization of video content, with billion dollar investments from traditional media companies. We are launching a new big data initative that systematically tracks MCNs on YouTube (and soon other platforms) across 50k channels and 57m videos. This presentation showcases some of our first results.
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  • Yahoo still has a future but needs radical reform
     February 03, 2016
    During its results conference, Yahoo announced substantive restructuring measures. Yahoo will cut 15% of its workforce, or 1,700 employees. Yet its problems are not just in size, but are structural. Yahoo remains a desktop company in a mobile age. Yahoo’s CEO, Marissa Mayer, has been on an acquisition spree to build Yahoo’s future, but these acquisitions have now been entirely written off by investors. The new Yahoo needs to be a much slimmer and more focused company. We see potential in its role in advertising technology. Yet Yahoo remains an acquisition target, and the company’s announcement in its Q4 2015 investor call to look for strategic alternatives make this more likely.
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