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How Shopping apps and services add value to mobile ecosystemsNovember 27, 2015Apple's addition of a new Shopping apps category underscores the importance of apps for mobile retail and commerce. Players across the mobile ecosystem including Facebook, Amazon, Google, and Tencent are revamping their mobile shopping efforts to drive their core businesses.Subscribers Only
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Amazon Underground innovates with free apps but faces challengesOctober 07, 2015Amazon’s Underground app program replaces Amazon’s previous “Free app a day” offer which provided one free paid app each day. Launched in September 2015, the new Android app integrates Amazon’s app store, retail, and video services. Amazon Underground’s “Actually free” program provides a dedicated catalogue of apps that are free to download and also have free in-app purchases. Instead of monetising through paid in-app transactions, Amazon pays developers a set fee based on the amount of time a user spends in each app.Subscribers Only
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Operator Investments, M&A, and Partnerships: What is the best way to maximise revenue?September 25, 2015In this presentation given at the Service Delivery Innovation Summit in September 2015, IHS Senior Principal Analyst Jack Kent analyses: the current state of the mobile content and services business; trends in mobile funding and M&A activity; how operators are investing to drive revenues in new verticals; and content partnership strategies.Subscribers Only
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Commerce, Content, and Communications fuel the rise of new mobile ecosystemsJune 05, 2015The rise of new communications centric ecosystems threatens a new wave disruption across the mobile value chain. But there are also opportunities for content and services companies. These apps provide a new way to reach, engage and monetise audiences – especially particular groups (like youth app users) or specific regions. The expansion of these platforms means companies will be competing with asymmetric business models and so companies - whether operators, retailers, financial service providers, content companies or device makers – need to remain focused on where they can monetise their audience.Subscribers Only
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Mobile Apps Market Monitor Q3 2014: Video focusJanuary 09, 2015Activity in the model video space has seen new and updated services from several major players across mobile, pay TV and content services.Subscribers Only
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Viber turns to games for platform expansionDecember 17, 2014Rakuten-owned instant messaging and VoIP service Viber has expanded its app with the addition of Viber Games.
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YouTube enters crowded music subscription market with video bundleNovember 18, 2014Google-owned YouTube unveiled its new Music Key subscription service alongside a number of new music related features. The new Music Key subscription service: - Offers premium subscribers ad-free access to support YouTube music videos, enables offline audio and video caching, and background playback on YouTube’s mobile apps. - Has deals with the three major labels and hundreds of independents for audio and music video playback. - Launches in the US, UK, Italy, Spain, Portugal and Finland available for $9.99,(£9.99) per month – discounted to $7.99 (£7.99) for early adopters. Google is inviting a select group of users for a six-month free trial. - Includes a bundled subscription to Google Play Music (rebranded from Google Play Music All Access), Google’s existing on-demand service. YouTube Music Key subscribers will automatically gain access to Google Play Music and vice versa.Subscribers Only
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Mobile Apps Market Monitor Q2 2014: Music Apps FocusOctober 09, 2014On-demand music apps including Spotify, Deezer, and Rdio took the highest share of both downloads and revenues on Apple's App Store and Google Play in Q2 2014.Subscribers Only
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WhatsApp Acquisition Extends Facebook's Lead - Mobile Media Market Monitor - Q1 2014June 24, 2014Social and Communications apps are the second most successful content category behind games. Facebook and Rakuten led M&A activity in this space in Q1 2014, & investments were focused on fewer big late stage funding deals. Asian apps are leading innovation in business models; exploring content...Subscribers Only
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SingTel acquisitions highlight mobile’s role in cross platform advertisingJune 23, 2014Singapore-based mobile operator SingTel has been one of the most active operators when it comes to investing in and acquiring companies that provide services beyond core telecoms capabilities. Its recent $385m acquisitions of two leading advertising companies affirm its commitment to building a wider digital content and services business and underscore the importance of mobile’s role in cross platform advertising.Subscribers Only
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The new economics of mobile media: strategies for mobile and wearable appsJune 12, 2014Apps are the fastest growing digital content category, with total consumer spend on smartphone and tablet apps reaching $17bn in 2013. The impact of apps goes beyond mobile downloads and revenues and is spreading to other forms of media, for which apps serve as a key content distribution and discovery tool. Freemium business models lead mobile content revenues but there is no one size fits all strategy. This report analyses monetisation strategies for different forms of content, sizes the opportunity in different countries and looks at innovations in and opportunities for apps for new wearable devices.Subscribers Only
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Mobile Apps Market Monitor H2 2013: Top app titles see long term successMay 27, 2014The top grossing apps at the end of 2013 were often first released in 2012, showing the potential the leading titles have for long term revenue success. Apps were the fastest growing digital content category for consumer spending in 2013, growing over 100%, but still some way behind the total digital games market which generated $34bn consumer spend, compared with $16bn on Apple’s App Store and Google Play.Subscribers Only
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Consumers spend $57bn on Digital Games, Movies, and Apps - IHS & App Annie Digital Content ReportFebruary 19, 2014IHS Technology is partnering with app industry analytics specialists App Annie to produce a report analysing trends in the digital games, movies, music, and apps industries globally and in seven key countries: USA, UK, Japan, South Korea, Japan, Russia, France and Germany. Overall digital games, movies, and app spend was up 30% in 2013 reaching $57bn globally.
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Monetising Mobile: Strategic Content Trends and Best PracticesDecember 30, 2013The fast growing smartphone and tablet installed base, which reached more than 2bn helped grow mobile content revenues in 2013. Games remains in the lead but, Social and Communications apps have been among the fastest growing. Mobile music revenues have returned to growth, reigniting interest from players across the mobile value chain. This report analyses the best practices for media companies, operators and device manufacturers to make the most out of mobile media.Subscribers Only
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Social, Music, and Health apps make impact: Apps Market Monitor Q3 2013December 11, 2013Games continued to dominate the top of the application store charts across the US and big five EU countries on the iPhone App Store and Google Play throughout Q3 2013. But, a number of other categories are still making an impact. Leading the charge beyond games are Social & Communications and Music apps, while Health & Fitness apps are also starting to make an impact...Subscribers Only
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Mobile Market Monitor Report Games Q2 2013November 07, 2013EA mobile reported record Q2 mobile games revenues of $113m as it beat the seasonal trend which has previously seen its Q2 revenues come in lower than Q1. The Simpsons: Tapped Out remained its strongest performing title, generating its highest sales since launch in 2012. Elsewhere, the top of the charts appeared similar to Q1, with games from Supercell, King and GungHo dominating, and titles integrated with messaging platform KakaoTalk taking a lead in Korea..Subscribers Only
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Monetising mobile messaging: Asian apps' content strategies lead the wayNovember 01, 2013Social and communications apps came second only to games in terms of mobile application store performance in Q2 2013. But many apps are looking beyond core communications to drive revenue growth with more complete mobile content strategies. Asian apps lead the way so far with KakaoTalk, Line and WeChat all looking to use content to generate revenues...Subscribers Only
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Softbank & GungHo take $1.5 billion Supercell stake in largest mobile games dealOctober 16, 2013Japanese telecoms operator Softbank and Japanese games developer GungHo OnLine Entertainment have acquired a 51% stake in Finnish mobile-games developer Supercell for $1.53 billion. As part of the deal...
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Messaging service Line eyes global revenue growth with new content servicesAugust 22, 2013NHN Corp's Line mobile messaging service will introduce new video, e-commerce, and music services later this year. The new services will follow Line's successful rollout of a games platform that has helped...
