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Sony Lays Out PlayStation Now Service Strategy to Maintain Cloud Gaming LeadershipOctober 01, 2019To maintain its leading position Sony is focusing its PlayStation Now strategy: slashing its price, improving its content and spending a significant sum on marketing to boost adoption. Having operated PS Now since 2014, Sony believes it is the right time to enter a more expansive phase for its subscription service.
Games console hardware - 1H 2019 performance reviewAugust 29, 2019What a difference a year makes. The 2018 first half returned year-on-year growth in console hardware sales, with Xbox One refusing to accept the impending conclusion to the current console technology lifecycle and Switch building on its launch a year earlier. PS4 was still the market leader during the period last year, although unit sales growth was in low single digits. The first six months this year have seen all hardware devices in retreat, with the exception of Switch.Subscribers Only
Xbox Game Pass on PC is another building block of Microsoft’s multi-platform Xbox strategyMay 30, 2019The news that Microsoft will be bringing its Xbox Game Pass download-based subscription service to PC has been expected but has taken on more significance in recent months following the collection of announcements centred on cloud gaming.
Cloud gaming market forecast to be worth $2.5 billion by 2023: Sony leads the way in 2018May 20, 2019IHS Markit’s latest research on cloud gaming shows a growing market generating $387 million in consumer spending in 2018, which is forecast to expand to $2.5 billion over the next five years
Why would Sony partner with Microsoft Azure to support its games and entertainment services?May 17, 2019Sony and Microsoft announced that the two companies will partner on new innovations to enhance customer experiences in their direct-to-consumer entertainment platforms and AI solutions.
Apple Arcade: Curated play to take larger share of games value chain on iOSMarch 26, 2019Apple’s decision to move up the games value chain with a new curated subscription service and to support the development of exclusive games for its Arcade platform is a significant escalation of the company’s commitment to the games market.
Google Stadia: What is the strategy and what are the implications of Google's gaming move?March 20, 2019Mirroring prior announcements from Microsoft and EA, Google Stadia is a cloud-based platform that offers a collection of tools and services for games developers, offers distribution through a new cloud gaming capability and full integration with YouTube for content, creator tools and also user acquisition. Google aims to offer an end-to-end solution that supports game developers, gamers and YouTube creators on one cloud-based platform.Subscribers Only
Microsoft Game Stack: MS prioritises expanding role in games industry value chainMarch 14, 2019While Microsoft may not be winning in the console gaming market, it is steadily building a comprehensive set of developer and live service tools increasingly integrated into its Azure cloud platform, which is readying it for the next wave of games development and industry disruption expecting to hit the market in 2020.
Console hardware: Q3 2018 updateNovember 15, 2018Sales of TV and hybrid (Nintendo Switch) console hardware to consumers improved year-on-year in the third quarter. In the first half of 2018 console hardware had grown year-on-year by 2.8% but the last quarter has pushed the first three quarters’ year-on-year growth to 3.4%. This is a subscriber only update. Please login for details.Subscribers Only
All aboard the cloud gaming train: Microsoft reveals details of its Project xCloud initiativeOctober 08, 2018Microsoft has revealed details of its cloud gaming initiative – codenamed Project xCloud – which will start testing in 2019 and be based on Microsoft-designed Xbox One hardware blades sitting in server racks in select Microsoft Azure locations around the world.
Console hardware: 1H 2018 hardware sales show console market in good healthAugust 28, 2018The console market is in good health, growing in the first six months of the year in unit sell-through terms by 4 per cent compared to the same period in 2017. Q2 sales volume grew by 6.3 per cent compared to growth in Q1 of 2.9 per cent.Subscribers Only
WeGame's global release illustrates Tencent's strategic ambition in games distributionJuly 11, 2018Tencent is building a international version of its PC games distribution platform WeGame, which, for the first time, will put it in direct competition with Valve's Steam platform in markets outside of China. Tencent strategic target is to build its distribution capability outside of China. Meanwhile, Valve's Steam is not officially available in China, but it serves gamers on the mainland from its Hong Kong servers and many games are localised into simplified Chinese to attract Chinese buyers.
Games console market 2017: Nintendo drives market to 18 per cent growthMarch 07, 2018Analysis and performance data for the 2017 games console market. While Sony remains dominant, Nintendo's Switch launch drove the market to its best performance since 2011.
Electronic Arts calendar Q4 2017 and full year 2017 reviewFebruary 23, 2018This games publisher company report examines Electronic Arts' calendar 2017 commercial performance and provides analysis of the company's strategy.Subscribers Only
Console market 2017 - Hardware and Physical Software OverviewFebruary 19, 2018This end of 2017 analysis looks at the World performance of console hardware and software. Note this is a subscriber only update; please login to view.Subscribers Only
Xbox Game Pass Day and Date Experiment a Precursor to Bigger ThingsJanuary 23, 2018Analysis on Microsoft's decision to include first-party games into its Xbox Game Pass subscription service at retail launch.
Console hardware sales performance Q3 2017November 22, 2017Analysis of TV and handheld console performance in Q3 2017 and the first 9 months of 2017. This is a client only insight. Please login to view.Subscribers Only
Xbox One X Launch ExpectationNovember 06, 2017Microsoft’s Xbox One X arrives on Tuesday 7th November and has been developed to regain legitimacy with early adopter, core console gamers that are heavily motivated by graphical fidelity and content frame rates.
Nintendo increases Switch forecast - IHS Markit's responseOctober 30, 2017Nintendo has announced better than expected Switch performance in its FYQ2 results (sales up to the end of September) as the company overcame its supply chain issues for the console allowing more stock into the market.
Windows Mixed Reality: Can New PC VR Headsets Make a Splash in the Market?October 03, 2017Microsoft is rolling out Windows 10 Fall Creators Update on 17 October to support a new range of upcoming PC-based virtual reality (VR) headsets from Dell, HP, Acer, Samsung, Asus and Lenovo, based on the Windows Mixed Reality (MR) platform. Ahead of Microsoft’s press event, here is our analysis and commentary of the upcoming launch.