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Mobile apps and games outlook: 2018June 11, 2018Mobile app store spending will pass $100bn by 2020 with Asia-Pacific accounting for the majority of revenues. South and Central America and Africa and the Middle East still lag behind, but will contribute the fastest growth as European and North American markets mature.Subscribers Only
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Samsung foregoes global release for an early Note 5 launchAugust 13, 2015Samsung launched two new flagship smartphones, the Galaxy Note 5 and the Galaxy S6 Edge+. While these releases were anticipated, Samsung is launching ahead of schedule to try to maximise its momentum before Apple launches new iPhones in late September. The cost for this early release appears to be a staggered regional launch. Samsung also finally launched its payment service which it initially announced in February 2015.Subscribers Only
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Apple SIM is a Test for Mobile Operators' Main Business ModelOctober 17, 2014Apple SIM threatens to fundamentally change the relationship between mobile operators and users. Making it easy for users to switch carriers and tariffs makes market competition more efficient and places pressure on operator revenues and profitability. With this initial launch, Apple is testing the business model and technology. If successful, Apple has a number of ways it will look to extend the Apple SIM strategy...
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Apple risks new categories with iPhone 6 phablet and Apple WatchSeptember 09, 2014Apple launches its first wearable -- the Apple Watch -- as well as revitalizing its iPhone range and moving into mobile payments with Apple Pay. Apple's bold new products depend on the continued success of the iPhone to succeed, but with a 2015 availability data, Apple has many things still to do to finish its first generation smartwatch.
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Samsung seeks curved differentiation with Note 4 and Galaxy Note EdgeSeptember 03, 2014Samsung launches two new flagship smartphones, the Galaxy Note 4, and the curved screen Galaxy Note Edge. But with increasing competition in the smartphone market, Samsung is being forced to use numerous tactics to maintain differentiation and head off the threat from Apple, including: content bundles, innovative software, cutting edge hardware, and brand spending.
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Amazon must change tactics with its Fire smartphone to ignite the mobile marketJune 18, 2014Amazon's debut smartphone includes differentiated and technically impressive features, but none represent the game changer which Amazon needs to drive consumer adoption. At this price, and with this launch proposition, the Fire will struggle to ignite the smartphone market unless Amazon changes its approach.Subscribers Only
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Google's Motorola Mobility sale will boost Lenovo in the US Mobile MarketJanuary 29, 2014The deal with Lenovo confirms that Google's main interest in buying Motorola was its patent and IP portfolio. Also, Google removes the channel conflict with other Android smartphone makers but has made a significant loss on its investment. Lenovo's $2.91bn barely covers the cash acquired as part of Motorola Mobility. It's happening now because Google has settled intellectual property cross licensing with Samsung. Lenovo benefits in four key areas through the acquisition: Entry to the US mobile market; brand assets; mobile engineering expertise; and a stronger Google relationship. IHS believes Lenovo is right to plan to use the Motorola brand in the US, but its own brand in China and emerging markets because of Motorola's very weak footprint outside the Americas.
