Selected Clear AllResearch Type - Press Releases Category - Advertising
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- Date Published
Global Digital Pay TV Subscriptions Exceeded One Billion in 2017, IHS Markit SaysMarch 20, 2018Digital pay TV subscriptions around the world, including cable, satellite and IPTV, exceeded one billion for the first time in 2017.
Global Mobile Advertising Revenues Top $83 Billion in 2016, IHS Markit SaysJuly 12, 2017Driven by a “mobile-first” consumer environment and improving marketing technologies, worldwide mobile advertising growth increased by 60.5 percent to $83 billion (€63 billion) in 2016, up from $52 billion in 2015, according to the latest analysis from business information provider IHS Markit (Nasdaq: INFO), IAB Europe and the IAB.
Global Advertising Revenue to Hit $532 Billion in 2016 as TV’s Reign Nears Its End, IHS Markit SaysDecember 30, 2016Big brand budgets and quadrennial events such as the Olympics, European Football Championship and US Presidential Election will drive 2016’s global advertising revenue growth to $532 billion.
Mobile Drives €18.6 Billion Online Advertising Revenue in 2016, IHS Markit SaysNovember 23, 2016IHS Markit (Nasdaq: INFO), a world leader in critical information, analytics and solutions -- in collaboration with IAB Europe -- announced updated findings from its annual European online advertising report, AdEx Benchmark H1 Study.
€2 Billion Boom for Online Subscription Video on Demand Spend in Western Europe, IHS Markit SaysSeptember 20, 2016Total spending on subscription video on demand (SVoD) in Western Europe broke the €2 billion mark in 2015 and is forecast to reach €3 billion by year-end 2016, according to a new report released today by IHS Markit (Nasdaq: INFO), a world leader in critical information, analytics and solutions.
Critical Communications Market Worth $18 Billion by 2019, IHS SaysJune 01, 2016The critical communications market, which includes police radios and other professional communications equipment, will be worth $18 billion by 2019, according to a new report from IHS Inc. (NYSE: IHS), the leading global source of critical information and insight.
UK Spends More on Online Advertising Than France and Germany Combined, IHS SaysMay 19, 2016IHS, in collaboration with IAB Europe, announced findings from its annual European online advertising report, AdEx Benchmark.
8x8 Claims Top Spot in UCaaS Scorecard for Third Consecutive Year, IHS SaysMay 10, 2016IHS Inc. (NYSE: IHS), the leading global source of critical information and insight, today released excerpts from its 2016 UC as a Service (UCaaS) Scorecard: North America, which identifies the Unified Communication (UC) service providers currently leading the UCaaS market and those best positioned to succeed long term.
China’s Advertising Market Entering a Period of Slowing Growth, IHS SaysMarch 08, 2016With China’s economy slowing, net advertising revenue growth slowed from 16 percent in 2014 to 7 percent in 2015.
IHS称中国的广告市场进入平缓增长期March 08, 2016随着中国经济增长放缓，广告的净收入增长从2014年的16%降至2015年的7%。根据全球领先的关键信息与见解供应商IHS Inc. (NYSE: IHS) 统计，该行业自2010年以来增长率首次降至个位数，收入仅有3,752亿元人民币（合641亿美元）。
TV Continues to Lead Japan’s Advertising Market, but Online Advertising is Coming on Strong, IHS SaysJanuary 22, 2016Though the Web would seem to be the obvious go-to medium for advertisers in the smartphone era, Japanese advertisers are still primarily focusing their attention on television commercials to deliver their brand message.
Changes in Manufacturing, with Emphasis on China, Highlight 2016 Global Technology Predictions from IHS AnalystsDecember 22, 2015Innovations in nearly every sector are setting the stage for technology market growth and even more rapid change in 2016.
European Broadcasters Invest the Most Globally on Children’s TV Programming, IHS SaysOnline Children’s content generated $244 billion in revenue in 2014November 26, 2015European broadcasters spent just under $1 billion on children’s programming in 2014, more than any other region, according to new analysis released today by IHS Inc.
Branded Content to Grow Faster than Media Advertising, IHS SaysOctober 23, 2015Branded content will grow three times faster than media advertising in the next five years according to new analysis released today by IHS Inc. (NYSE: IHS), the leading global source of critical information and insight.
Connected Kids: Children's Entertainment is Booming Globally, IHS SaysMore children logging into and downloading more content than ever beforeOctober 19, 2015A new study released today by IHS Inc. (NYSE: IHS), the leading global source of critical information and insight found that children’s entertainment is booming globally.
Global Mobile Advertising Revenue Hits $31.9 Billion in 2014, IHS and IAB SayAugust 14, 2015The Interactive Advertising Bureau (IAB), its Mobile Marketing Center of Excellence, IAB Europe, and IHS Technology revealed today that global figures for mobile advertising revenue surged 64.8 percent to $31.9 billion (€23.9 billion) in 2014 from $19.3 billion (€14.6 billion) in 2013 and were driven by continued shifts in consumer usage patterns and industry innovations.
UK Drives Innovation and Growth in European Advertising Market – New IHS ReportJuly 13, 2015IHS Inc. (NYSE: IHS), the leading global source of critical information and insight, today announced additional findings from its joint report AdEx Benchmark 2014: European Online Advertising Expenditure, with the IAB.
Digital Advertising Spend Edges Closer to TVJuly 02, 2015IHS Inc (NYSE: IHS) the leading global source of critical information and insight, in collaboration with IAB Europe, today published the AdEx Benchmark 2014 Report – the definitive guide to the state of the European online advertising market.
Online Video Advertising Revenue Doubles in Three Years, Says IHS and VidiroMay 12, 2015Global advertising revenue from online video doubled to $11.2 billion between 2011 and 2014, and will jump to $13.8 billion in 2015, according to findings released today from IHS, and award-winning video analytics company Vidiro.