Media & Advertising

Business intelligence focused on the dynamics, strategies and trends of today’s advertising, home entertainment and media markets.


Analyst Insights View All (5,123)

Andrey Popov | September 13, 2017
Altice is making its premium channel, Altice Studio, available online, one month after its launch as a linear service. In addition to being included as a bundled TV proposition for its top two tier packages (out of five total tiers), Altice Studio will be available as a standalone proposition for €9.99 ($12) per month without a contract. Altice has chosen not to licence content from Altice Studio to other platforms retaining exclusive rights.
Tim Westcott, David Scott | September 11, 2017
CBS is to pay A$201 million ($162 million) in cash to acquire Australian commercial free-to-air broadcaster Network Ten, which is currently trading under administration. The US major agreed to take control of the debt-ridden Ten Network in August. The agreed price was disclosed earlier today by the administrators in a report published in response to legal action by Bruce Gordon and Lachlan Murdoch, who made a competing offer to buy Ten. A court hearing on their offer is being held this week. A meeting of creditors to discuss the report was delayed to next week by the action.

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Subscription Services

Helping customers make critical decisions to ensure success in today’s rapidly changing advertising and marketing landscape.
Broadband Media Intelligence provides detailed, constantly updated company and market information on the broadband access and online entertainment industries of 50 markets worldwide.
Broadcast & Internet Video Software, Security & Analytics allows vendors, media companies, institutional investors, and strategic investors to benchmark competitor activity, track the flow capital in the market, and understand where value-creation is taking place across front-end and UX-related technologies.
Channels & Programming Intelligence delivers key metrics on companies operating traditional TV and online channels, offering a unique and comprehensive view of the global content business, detailing revenues and programming expenditure by free-to-air and subscription-funded services.
Cinema worldwide continues to evolve in numerous directions. Digital cinema is now the format of choice bringing with it major changes in content distribution, packaging, and production methods. If you want to succeed in this increasingly complex business, you’ll need a trusted source of comprehensive market intelligence.
This Service (formerly called "Broadband Technology Intelligence Service") provides comprehensive time-critical information about the technical aspects of the connected home ranging from broadband access, to online video distribution and domestic hardware.
As leading provider of information and analysis on the global interactive leisure software and marketplace, IHS has launched a service to provide clients with up-to-date and reliable market data.
Games Intelligence Service - Premium offers comprehensive coverage of the games sector. It provides ongoing access to a continuous flow of research across geographies, topics and platforms.
The Home Entertainment Key Performance Indicators (KPI) is a premium service available to IHS clients who subscribe to all TV Intelligence, Video Intelligence and Broadband Media Intelligence services. The KPI measure key metrics for 14 distribution channels across 38 individual countries and eight regional totals, offering clients the most complete picture of paid-for home entertainment market performance available.

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Must-have analysis of the business models transforming the digital world, including apps, app stores, messaging, games, music and video. Includes the value-added service strategies of key players, such as operators and smartphone makers, OTT start-ups and established media companies.
Full analysis of emerging markets and the fast-rising digital audience around the world, with forecasts for over 100 countries. Metrics cover all parts of a multiplay offering, including mobile, pay TV, fixed broadband and voice.
The TV Media Intelligence Service leverages long-standing relationships with operators in all of the 70+ markets that we cover, resulting in the only truly comprehensive source of television market intelligence available anywhere in the world.
The IHS TV Sets Intelligence Service offers extensive analysis of the trends driving today's TV set market. Maintained by an experienced team of regional industry experts, the service helps you gain a better understanding of the dynamics in today's global TV market.
IHS TV Sets Intelligence Service - Premium offers extensive analysis of the trends driving today's TV set market. Maintained by an experienced team of regional industry experts, the service helps you gain a better understanding of the dynamics in today's global TV market.
Video Media Intelligence service provides the world's most reliable and detailed information on the global packaged video markets.

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Reports View All (1,411)

  • Pablo Carrera | September 18, 2017
    The number of digital premium large format (PLF) screens went up by 24% during 2016, reaching 1.7% of the world’s digital screen base - denoting that PLF screens are being deployed more quickly than ordinary digital screens. This report looks at exhibitor and global brands, regional penetration and technology.
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  • Tim Westcott | September 15, 2017
    Held every four years, the Olympic Games and the football World Cup and Euros typically deliver the largest live TV audiences of the year and remain largely on free to air TV.
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  • Icon Tim Westcott | September 08, 2017
    The Media & Technology Digest provides a monthly analysis of the key trends and innovations shaping the global technology landscape. Written by our senior analysts the digest includes a detailed focus on key industry hot topics, analysis of all major industry and product announcements with in-depth examinations of significant industry trends.
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Data View All (1,159)


Presentations View All (196)

  • Kia Ling Teoh | September 13, 2017
    This presentation looks at the evolving online children's content landscape in Asia, the dominant business models and revenue sources, where children's content fits into the evolving online video environment and what this all means for broadcasters and producers.
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  • Daniel Knapp, PhD | July 11, 2017
    At Interact Congress 2017 in Amsterdam, Daniel Knapp presented IAB Europe's Adex Benchmark, an annual survey of online advertising spend in Europe. The research enables like-for-like comparison of 27 European online advertising markets across display, video, mobile, search and classifieds & directories.
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  • Piers Harding-Rolls | June 30, 2017
    In this presentation, delivered at IHS Markit's Media & Technology Conference in June 2017, Piers Harding-Rolls analyses the opportunity for virtual reality (VR). This looks at the addressable installed base of devices and platforms, entertainment and content spending, and forecasts the evolution of VR technology.
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Press Releases

Press Releases View All (132)

Analysts View All (44)

  • Icon Executive Director – Research and Analysis, IHS Markit
    Mr. Dan Cryan is the executive director of Research and Analysis at IHS Markit and a thought leader in digital media coverage.
  • Icon Senior Director, Media & Advertising
    Daniel is a Senior Director at IHS Markit, where he oversees the global advertising research, consulting and forecasting practice. His key research areas include the future of TV and video, social media platforms, advertising-funded business models, programmatic advertising, AI-driven marketing, and data strategies.
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