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Media & Advertising

Business intelligence focused on the dynamics, strategies and trends of today’s advertising, home entertainment and media markets.


Analyst Insights View All (5,472)

Piers Harding-Rolls | November 22, 2019
After the end of Q3, the competitive dynamic of the global console hardware market is pretty defined for the full year, with only the Black Friday sales bonanza or potential stock shortages perhaps generating any sell-through surprises in Q4. With most of the annual sales taking place during the final quarter of the year, the scale of sell-through volume will depend on bundling offers or price drops and how long these are maintained in the market.
Pablo Carrera | November 19, 2019
Last week, French exhibition group Pathé announced the acquisition of Belgian group Euroscoop’s 6 sites in Belgium and 3 sites in the Netherlands. Separately, Kinepolis Group has just bought the recently renovated Dutch Cinema Arcaplex in Amsterdam with 9 screens.

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Holistic, global view of the rapidly evolving advertising and marketing terrain. The only product of global scope and reach to cover in detail established media including cinema, magazines, newspapers, radio and television; as well as the emerging, digital-driven landscape of mobile and online platforms.
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Get the complete picture of the global channel and programming content industry. This service features multiple proprietary market trackers that allow you to size and evaluate markets for TV channels and online services at the country and global level.
See the big picture in the global film and cinema industry. This service allows you to track market and technology developments in the global film and theatrical industries with performance metrics for specific companies and regions, as well as continuously updated market data and forecasts.
The trusted source for comprehensive market intelligence. Provides the most granular analysis of cinema sites, screens and premium technology choices by the 80+ largest cinema exhibitors in the world outside China.
Grow your market share with time-critical insight into connected digital devices and technologies. This service features historical and forecast data for 14 connected device types and 17 operating systems across 75 countries. In addition, analyst reports provide continuously-updated information on the audio-visual connected device landscape and on the technology ecosystems that content service providers rely on to distribute online media.
"Must have" analysis of the major consumer technology platforms and ecosystems and how they are transforming the digital world.
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The entertainment market is undergoing a period of unparalleled change. While consumption of content continues to grow, access is fragmenting. Understand and forecast how much consumers spend across different entertainment media, platforms and business models.
Make your move in the global games market with unrivaled data and insight. This service provides extensive data, analysis and forecasts for well-established games media and hardware, such as consoles, handhelds, digital games and subscription services, as well as for emerging areas, including eSports and virtual reality.
Understand, direct and build global businesses across the games sector value chain. This service provides country, regional and global forecast data across all game content segments and devices for key metrics such as sales volumes/value, installed base, ASP and more.
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The IHS Markit TV Sets Intelligence Service offers extensive analysis of the trends driving today's TV set market. Maintained by an experienced team of regional industry experts, the service helps you gain a better understanding of the dynamics in today's global TV market.
Solidify your competitive position in the global TV sets market. The TV Sets Intelligence Service – Premium delivers TV set industry analysis and data on all key video and display components inside every major brand and type of TV, such as 4K and curved screens.
A comprehensive view of the US Media market with availability and pricing data at a zip code level. The service includes a detailed look at the online video market as well as consumer preferences for devices and media consumption.
Gain insight into the markets for front-end, user-experience, and monetization technologies. This service allows vendors, media companies and investors to understand buyer needs, track capital flows in the market, perform basic due diligence and understand where value-creation is taking place across front-end and UX-related technologies.


Reports View All (1,537)

  • Piers Harding-Rolls, Steve Bailey | November 19, 2019
    The Games Console Market & Hardware Report Series consists of four reports through the calendar year and are based on the extensive console market databases we have within our Games Intelligence services. Three quarterly reports which are published after Q1, Q2 and Q3 and a full year analysis after Q4.
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  • Fateha Begum, Rob Moyser | November 15, 2019
    The 2019 Cross-Platform Television Viewing Time Report examines trends in the time spent watching television and video content across multiple platforms, including the impact of newer technologies on traditional broadcast TV.
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  • Fateha Begum | November 15, 2019
    In this report we analyse findings from IHS Markit’s latest Consumer Research: Devices, Media and Usage survey on how consumers are accessing video content on their TV sets using in-built smart TV apps and external connected devices, services accessed and TV purchase drivers.
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Data View All (386)

  • Bing Zhang | November 21, 2019
    This database provides insight into specific brand and size share trends unique to the unique and dynamic India and Brazil TV markets.
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  • Bing Zhang | November 21, 2019
    This database provides insight into specific brand and size share trends unique to these unique and dynamic Eastern European TV markets.
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  • Bing Zhang | November 21, 2019
    Country specific, quarterly historical TV shipments by brand, technology and size category for North America, divided into US and Canada specific results from Q4 2012 to the most recent quarter.
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Presentations View All (217)

Press Releases

Press Releases View All (159)

Analysts View All (36)

  • Icon Senior Research Analyst, Channels & Programming, TMT
    Aled Evans is a Senior Research Analyst for IHS Markit in the TMT Content team.
  • Icon Manager – Research and Analysis, Service Providers & Platforms
    Ms. Alzbeta Fellenbaum, a principal analyst and manager of research at IHS Markit, leads strategic analysis in telecom for the Service Providers & Platforms team.
  • Analyst photo placeholder Subject Matter Expert, Electronics and Media
    Brandt Fifer is a subject matter expert for IHS Technology where he primarily corresponds with clients as a concierge for the Strategic Support Services platform, guiding clients to IHS-enabled solutions and needs. He has also contributed to research and analysis on the subject of negotiation strategy and tactics within the mobile device value chain.
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