Media & Advertising

Business intelligence focused on the dynamics, strategies and trends of today’s advertising, home entertainment and media markets.


Analyst Insights View All (5,218)

March 15, 2018
Capcom’s Monster Hunter World, released for Xbox One and PS4 in January, has become the publisher’s bestselling title yet. It recently announced that the game shipped 7.5 million units (a combination of physically-distributed and digitally-sold copies), with the planned PC conversion yet to hit the market.
Ted Hall | March 12, 2018
Ted Hall delivered a keynote presentation at Cable Congress 2018, which took place in Dublin on 6-7 March.

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Subscription Services

Holistic, global view of the rapidly evolving advertising and marketing terrain. The only product of global scope and reach to cover in detail established media including cinema, magazines, newspapers, radio and television; as well as the emerging, digital-driven landscape of mobile and online platforms.
Broadband Media Intelligence provides detailed, constantly updated company and market information on the broadband access and online entertainment industries of 50 markets worldwide.
Broadcast & Internet Video Software, Security & Analytics allows vendors, media companies, institutional investors, and strategic investors to benchmark competitor activity, track the flow capital in the market, and understand where value-creation is taking place across front-end and UX-related technologies.
Providing the complete picture of the global channel and programming content industry with detailed market sizing metrics including revenues for TV channels and online services at worldwide and country levels, segmented by advertising revenues, public funding, carriage fees and direct-to-consumer subscriptions.
The trusted source for comprehensive market intelligence. Delivers cogent analysis of performance metrics for specific companies and regions via accurate and methodically updated market data, focused insights and timely forecasts, based on a thorough knowledge of the cinema world.
IHS Markit Connected Consumers & Devices Intelligence Service – Premium combines key addressable market information with in-depth consumer survey data and analysis to provide unparalleled coverage of connected devices and media consumption.
This Service (formerly called "Broadband Technology Intelligence Service") provides time-critical information on the technical aspects of the connected home, ranging from broadband access to online video distribution and domestic hardware.
"Must have" analysis of the major consumer technology platforms and ecosystems and how they are transforming the digital world.
Complete and up-to-date market data, information and analysis on the global interactive leisure software marketplace. Coverage includes well-established games markets such as consoles and handhelds, digital games and subscription services, as well as emerging areas including eSports and virtual reality. Also provides extensive visibility into the Asia games markets.
Comprehensive coverage of the games sector, providing ongoing access to a continuous flow of research across geographies, topics and platforms. Coverage includes a tactical by territory view of games content and games hardware opportunities by each and every segment of the market with Industry competitive dynamics including: company and title performance, content pricing, funding and acquisition analysis.
Premium service available to IHS Markit Technology clients subscribing to all TV Intelligence, Video Intelligence and Broadband Media Intelligence Services. Includes key metrics for 14 distribution channels across 38 individual countries and 8 regional totals, offering the most complete picture available of the paid-for home entertainment market.
Full analysis of emerging markets and the fast-rising digital audience around the world, with forecasts for over 100 countries. Metrics cover all parts of a multiplay offering, including mobile, pay TV, fixed broadband and voice.
The IHS Markit TV & Online Video Intelligence Service - Premium provides key metrics for video distribution across TV and online video platforms for over 100 individual countries and eight regional totals, offering clients the most complete picture of video consumption available.
Critical research that leverages long-standing relationships with operators in over 70 markets, resulting in the only truly comprehensive source of television market intelligence available anywhere in the world.
The IHS Markit TV Sets Intelligence Service offers extensive analysis of the trends driving today's TV set market. Maintained by an experienced team of regional industry experts, the service helps you gain a better understanding of the dynamics in today's global TV market.
IHS TV Sets Intelligence Service - Premium offers extensive analysis of the trends driving today's TV set market. Maintained by an experienced team of regional industry experts, the service helps you gain a better understanding of the dynamics in today's global TV market.
Detailed, in-depth coverage of the US home entertainment market and its globally influential trends. Also includes key US video market data and forecasts on spending, revenue and sales, accompanying critical analyst insights and reports.


Reports View All (1,432)

  • Aled Evans, Tim Westcott | March 08, 2018
    IHS Markit Channels and Programming Intelligence has tracked 350 mergers and acquisitions (M&As) involving content producers over the five years from 2013 until the end of 2017. Content producer M&A activity has increased, from 42 deals in 2013 to 102 in 2017. ITV and Fremantle Media were the most active buyers in terms of number of deals in the last five years.
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  • Steve Bailey, Piers Harding-Rolls | March 07, 2018
    The World games console market grew by 18% in dollar terms in 2017, to $41 billion, countering the decline seen in 2016. Every part of the market grew, and the debut of Nintendo’s Switch has offset the imminent decline due from PS4 and Xbox One entering the latter half of their life-cycles.
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  • Icon Tim Westcott | March 06, 2018
    The Media & Technology Digest provides a monthly analysis of the key trends and innovations shaping the global technology landscape. Written by our senior analysts the digest includes a detailed focus on key industry hot topics, analysis of all major industry and product announcements with in-depth examinations of significant industry trends.
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Data View All (1,005)


Presentations View All (203)

  • Constantinos Papavassilopoulos | March 21, 2018
    The presentation provides data, insight and analysis on the state of the online subscription video market in the MENA region. It compares the basic data of the market like subscriptions, revenues and ARPUs with the relevant basic data of the pay TV market in the MENA region. It profiles all the main OTT players in MENA providing details of their pricing and content strategy, their localization initiatives and their partnerships with the local telcos and pay TV operators.
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  • Daniel Knapp, PhD | December 18, 2017
    What will define the future of digital advertising? As 2017 comes to a close, this presentation identifies 12 trends anyone in digital marketing needs to have on their radar for 2018 and beyond, from the future of brands, the role of platforms over the rise of smart assistants to applications of AI.
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  • December 06, 2017
    Present evolution of pay TV environment in region of Central & Eastern Europe, with focus on impact from online subscription services.
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Press Releases

Press Releases View All (136)

Analysts View All (38)

  • Icon Executive Director – Research and Analysis, IHS Markit
    Mr. Dan Cryan is the executive director of Research and Analysis at IHS Markit and a thought leader in digital media coverage.
  • Icon Senior Director, Media & Advertising
    Daniel is a Senior Director at IHS Markit, where he oversees the global advertising research, consulting and forecasting practice. His key research areas include the future of TV and video, social media platforms, advertising-funded business models, programmatic advertising, AI-driven marketing, and data strategies.
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