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Media & Advertising

Business intelligence focused on the dynamics, strategies and trends of today’s advertising, home entertainment and media markets.


Analyst Insights View All (5,460)

Charlotte Jones | October 18, 2019
AMC Theatres, the largest exhibitor in the US, has entered the streaming business with a movies on-demand model offering close to 2,000 newer releases and library titles exclusively for its AMC Stubs loyalty members.
Max Signorelli, Sarah Henschel, Tim Westcott | October 18, 2019
Third quarter results for international OTT subscription video leader Netflix has revealed growing paid subscriptions and revenues both domestically and internationally, with global paid subscriptions growing 4.5% to 158.3 million and revenue growing 6.7% to $5.173 billion. At the end of the third quarter, US subscriptions rose by more than half a million to 60.62 million, while international subscriptions rose by 6.8% to 97.714 million, roughly in line with Netflix internal forecasts. Clients of our Intelligence Services can log in to view our analysis in full.

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Holistic, global view of the rapidly evolving advertising and marketing terrain. The only product of global scope and reach to cover in detail established media including cinema, magazines, newspapers, radio and television; as well as the emerging, digital-driven landscape of mobile and online platforms.
Outpace the competition with timely intelligence on today’s online content and broadband access sectors. This service combines our proprietary market trackers and broadband media reports to deliver global data on broadband access, ISP uptake, and key VOD and online music segment data, in addition to granular data on key players in this space.
Get the complete picture of the global channel and programming content industry. This service features multiple proprietary market trackers that allow you to size and evaluate markets for TV channels and online services at the country and global level.
See the big picture in the global film and cinema industry. This service allows you to track market and technology developments in the global film and theatrical industries with performance metrics for specific companies and regions, as well as continuously updated market data and forecasts.
The trusted source for comprehensive market intelligence. Provides the most granular analysis of cinema sites, screens and premium technology choices by the 80+ largest cinema exhibitors in the world outside China.
Grow your market share with time-critical insight into connected digital devices and technologies. This service features historical and forecast data for 14 connected device types and 17 operating systems across 75 countries. In addition, analyst reports provide continuously-updated information on the audio-visual connected device landscape and on the technology ecosystems that content service providers rely on to distribute online media.
"Must have" analysis of the major consumer technology platforms and ecosystems and how they are transforming the digital world.
Unlock opportunities in digital media distribution with a thorough understanding of consumer behavior worldwide. This service offers bi-annual consumer surveys and analysis on the relationships among device ownership, media preferences, and consumption in key countries. Subscribers can also access our connected devices database, which details installed base and the technology ecosystems used for media distribution in 70+ markets.
The entertainment market is undergoing a period of unparalleled change. While consumption of content continues to grow, access is fragmenting. Understand and forecast how much consumers spend across different entertainment media, platforms and business models.
Make your move in the global games market with unrivaled data and insight. This service provides extensive data, analysis and forecasts for well-established games media and hardware, such as consoles, handhelds, digital games and subscription services, as well as for emerging areas, including eSports and virtual reality.
Understand, direct and build global businesses across the games sector value chain. This service provides country, regional and global forecast data across all game content segments and devices for key metrics such as sales volumes/value, installed base, ASP and more.
Understand the competitive landscape with data and insight on mobile, pay-TV, fixed broadband and fixed voice markets worldwide. This service features our market trackers with highly accurate, continuously-updated information on operator performance and business strategies in the fixed voice, fixed broadband, mobile, and pay-TV markets across 100+ countries.
Get comprehensive intelligence analysis and insight for the global television and online video markets worldwide. This service features constantly updated detailed company and country-level data analysis on free, pay and online television markets, with detailed coverage of 81 countries worldwide.
Gain a competitive edge with the world’s only truly comprehensive source of television market intelligence. This service delivers constantly updated, detailed company and market-level data analysis on the pay and free television industry across 70+ countries worldwide.
The IHS Markit TV Sets Intelligence Service offers extensive analysis of the trends driving today's TV set market. Maintained by an experienced team of regional industry experts, the service helps you gain a better understanding of the dynamics in today's global TV market.
Solidify your competitive position in the global TV sets market. The TV Sets Intelligence Service – Premium delivers TV set industry analysis and data on all key video and display components inside every major brand and type of TV, such as 4K and curved screens.
A comprehensive view of the US Media market with availability and pricing data at a zip code level. The service includes a detailed look at the online video market as well as consumer preferences for devices and media consumption.
Gain insight into the markets for front-end, user-experience, and monetization technologies. This service allows vendors, media companies and investors to understand buyer needs, track capital flows in the market, perform basic due diligence and understand where value-creation is taking place across front-end and UX-related technologies.


Reports View All (1,530)

  • Tim Westcott, Kia Ling Teoh | October 18, 2019
    This report is based on analysis of the latest financial reports filed by 32 publicly-listed TV and video companies in the US, Japan and Europe. They include the broadcasting, cable network and filmed entertainment divisions of major US groups, the leading Japanese commercial broadcasters, and the largest publicly listed TV companies in Europe.
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  • Chenyu Cui | October 18, 2019
    The Games Market & Publisher Report Series - China present analysis of the Chinese PC online games market trends and evaluates the performance of important publishers acting in the market including Tencent, NetEase, Perfect World, etc. The reports examines both the PC online and mobile games business of these major companies.
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  • Online continues to dominate esports coverage as views hit 17 billion
    Matteo Marchello | October 14, 2019
    The competitive element has always been an important part of gaming, but the business side of esports has started to develop much more recently and has now become an established sector of the entertainment industry. The esports audience is predominantly made up of young adults, skewing heavily towards males. This demographic traditionally spends little time watching linear TV and is usually more inclined to watch content online and on demand. Not surprisingly, digital platforms dedicated to esports have proved highly popular with young adults. Competitions are watched live on online platforms rather than traditional TV channels, and Twitch (acquired by Amazon in 2014) has gained the leader role in the industry—with the exception of Asia, which is driven by completely separate dynamics. Despite Twitch’s near-monopoly of esports coverage outside Asia, traditional media companies have stepped into the market to try to gain a share of the rapidly-evolving esports business.
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Data View All (386)

  • Irina Kornilova | October 18, 2019 Subscribers Only
  • Maria Rua Aguete, Daniel Stevenson Sutton | October 18, 2019
    Historical and five-year forecast data across TV and online video markets worldwide, with detailed country and service-provider splits. Key metrics for all types of video services, including pay TV (cable, satellite, IPTV, pay DTT), free-to-air, subscription online channels, virtual pay TV, and multiscreen.
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  • Maria Rua Aguete | October 18, 2019
    Database of total market revenues across TV markets worldwide. Revenue data is presented at total market level for pay TV, public TV, and TV advertising. Public TV revenue data is available by broadcaster. All revenue data is available on an annual basis, with five-year forecasts, and is expressed in local currency, euros and US dollars.
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Presentations View All (217)

Press Releases

Press Releases View All (158)

Analysts View All (36)

  • Icon Senior Research Analyst, Channels & Programming, TMT
    Aled Evans is a Senior Research Analyst for IHS Markit in the TMT Content team.
  • Icon Manager – Research and Analysis, Service Providers & Platforms
    Ms. Alzbeta Fellenbaum, a principal analyst and manager of research at IHS Markit, leads strategic analysis in telecom for the Service Providers & Platforms team.
  • Analyst photo placeholder Subject Matter Expert, Electronics and Media
    Brandt Fifer is a subject matter expert for IHS Technology where he primarily corresponds with clients as a concierge for the Strategic Support Services platform, guiding clients to IHS-enabled solutions and needs. He has also contributed to research and analysis on the subject of negotiation strategy and tactics within the mobile device value chain.
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