IHS Markit Technology is now a part of Informa Tech. The majority of the research portfolio is available on this site. For access to Energy & Power and Cost Benchmarking & Teardown Analysis, please visit benchmarking.ihsmarkit.com. For access to updated Automotive content, please visit autotechinsight.ihsmarkit.com.

Media & Advertising

Business intelligence focused on the dynamics, strategies and trends of today’s advertising, home entertainment and media markets.


Insights

Analyst Insights View All (5,491)

Tom Morrod | January 21, 2020
The traditional broadcast-channel-plus-VoD pay TV business model is being undermined. Around the globe, the establishment of OTT and D2C content services has precipitated a conundrum: consumers now possess the luxury of purchasing multiple, a-la-carte video services, but by the same token, categorically require a multitude of those same services in order to assemble a complete content offering. The market is primed for re-aggregation of these online ‘channels’.
Fateha Begum | January 21, 2020
After suffering a sharp decline in penetration among U.S. Latino viewers in late 2018 and early 2019, Netflix has made a comeback due to its extensive investment in Spanish-language content.

IHS in the News

Need More Information?

We’ll be glad to help!

Contact Us

Services

Subscription Services

Holistic, global view of the rapidly evolving advertising and marketing terrain. The only product of global scope and reach to cover in detail established media including cinema, magazines, newspapers, radio and television; as well as the emerging, digital-driven landscape of mobile and online platforms.
Outpace the competition with timely intelligence on today’s online content and broadband access sectors. This service combines our proprietary market trackers and broadband media reports to deliver global data on broadband access, ISP uptake, and key VOD and online music segment data, in addition to granular data on key players in this space.
Get the complete picture of the global channel and programming content industry. This service features multiple proprietary market trackers that allow you to size and evaluate markets for TV channels and online services at the country and global level.
See the big picture in the global film and cinema industry. This service allows you to track market and technology developments in the global film and theatrical industries with performance metrics for specific companies and regions, as well as continuously updated market data and forecasts.
See the bigger picture in the global film and cinema industries with addition of detailed cinema operator strategy intelligence.
Grow your market share with time-critical insight into connected digital devices and technologies. This service features historical and forecast data for 14 connected device types and 17 operating systems across 75 countries. In addition, analyst reports provide continuously-updated information on the audio-visual connected device landscape and on the technology ecosystems that content service providers rely on to distribute online media.
"Must have" analysis of the major consumer technology platforms and ecosystems and how they are transforming the digital world.
Unlock opportunities in digital media distribution with a thorough understanding of consumer behavior worldwide. This service offers bi-annual consumer surveys and analysis on the relationships among device ownership, media preferences, and consumption in key countries. Subscribers can also access our connected devices database, which details installed base and the technology ecosystems used for media distribution in 70+ markets.
The entertainment market is undergoing a period of unparalleled change. While consumption of content continues to grow, access is fragmenting. Understand and forecast how much consumers spend across different entertainment media, platforms and business models.
Make your move in the global games market with unrivaled data and insight. This service provides extensive data, analysis and forecasts for well-established games media and hardware, such as consoles, handhelds, digital games and subscription services, as well as for emerging areas, including eSports and virtual reality.
Understand, direct and build global businesses across the games sector value chain. This service provides country, regional and global forecast data across all game content segments and devices for key metrics such as sales volumes/value, installed base, ASP and more.
Understand the competitive landscape with data and insight on mobile, pay-TV, fixed broadband and fixed voice markets worldwide. This service features our market trackers with highly accurate, continuously-updated information on operator performance and business strategies in the fixed voice, fixed broadband, mobile, and pay-TV markets across 100+ countries.
Get comprehensive intelligence analysis and insight for the global television and online video markets worldwide. This service features constantly updated detailed company and country-level data analysis on free, pay and online television markets, with detailed coverage of 81 countries worldwide.
Gain a competitive edge with the world’s only truly comprehensive source of television market intelligence. This service delivers constantly updated, detailed company and market-level data analysis on the pay and free television industry across 70+ countries worldwide.
The IHS Markit TV Sets Intelligence Service offers extensive analysis of the trends driving today's TV set market. Maintained by an experienced team of regional industry experts, the service helps you gain a better understanding of the dynamics in today's global TV market.
Solidify your competitive position in the global TV sets market. The TV Sets Intelligence Service – Premium delivers TV set industry analysis and data on all key video and display components inside every major brand and type of TV, such as 4K and curved screens.
A comprehensive view of the US Media market with availability and pricing data at a zip code level. The service includes a detailed look at the online video market as well as consumer preferences for devices and media consumption.
Gain insight into the markets for front-end, user-experience, and monetization technologies. This service allows vendors, media companies and investors to understand buyer needs, track capital flows in the market, perform basic due diligence and understand where value-creation is taking place across front-end and UX-related technologies.

Reports

Reports View All (1,547)

  • Moving towards maturity
    Jun Wen Woo, Kia Ling Teoh | January 15, 2020
    The total Chinese online video market reached RMB 93 billion (USD14.1 billion) in advertising and subscription revenue by the end of 2019, securing China’s position as the second largest online video market in the world after the USA.
    Subscribers Only
  • The fastest growing emerging region will increase its screen base by 74% in the next 4 years
    Pablo Carrera | January 09, 2020
    The growth of the Middle East and North Africa cinema market in screen terms has outpaced that of other emerging regions. With the opening of Saudi Arabia to commercial cinemas, expansion of the industry is set to continue strongly for the next 5 years.
    Subscribers Only
  • Icon Tim Westcott | January 08, 2020
    The Media & Technology Digest provides a monthly analysis of the key trends and innovations shaping the global technology landscape. Written by our senior analysts the digest includes a detailed focus on key industry hot topics, analysis of all major industry and product announcements with in-depth examinations of significant industry trends.
    Subscribers Only

Data

Data View All (386)

  • Maria Rua Aguete, Daniel Stevenson Sutton | January 21, 2020
    Historical and five-year forecast data across TV and online video markets worldwide, with detailed country and service-provider splits. Key metrics for all types of video services, including pay TV (cable, satellite, IPTV, pay DTT), free-to-air, subscription online channels, virtual pay TV, and multiscreen.
    Subscribers Only
  • Curved, Quantum Dot, LED & Frame Rate
    Paul Gray | January 21, 2020
    The TV Sets (Emerging Technologies) Market Tracker consists of a comprehensive worldwide pivot database and two reports: a worldwide historical shipment analysis report focusing on recent results and implications, as well as a forecast report detailing the updated global TV market outlook, all delivered on a quarterly basis.
    Subscribers Only
  • Paul Gray | January 21, 2020
    The TV Sets (LED & Frame Rate) Market Tracker consists of a comprehensive worldwide pivot database and two reports: a worldwide historical shipment analysis report focusing on recent results and implications, as well as a forecast report detailing the updated global TV market outlook, all delivered on a quarterly basis.
    Subscribers Only

Presentations

Presentations View All (219)


Press Releases

Press Releases View All (161)


Analysts View All (36)

  • Icon Senior Research Analyst, Channels & Programming, TMT
    Aled Evans is a Senior Research Analyst for IHS Markit in the TMT Content team.
  • Icon Manager – Research and Analysis, Service Providers & Platforms
    Ms. Alzbeta Fellenbaum, a principal analyst and manager of research at IHS Markit, leads strategic analysis in telecom for the Service Providers & Platforms team.
  • Analyst photo placeholder Subject Matter Expert, Electronics and Media
    Brandt Fifer is a subject matter expert for IHS Technology where he primarily corresponds with clients as a concierge for the Strategic Support Services platform, guiding clients to IHS-enabled solutions and needs. He has also contributed to research and analysis on the subject of negotiation strategy and tactics within the mobile device value chain.
Share facebook Twitter Google Plus Linked In Add This Contact Us