Media & Advertising

Business intelligence focused on the dynamics, strategies and trends of today’s advertising, home entertainment and media markets.


Insights

Analyst Insights View All (5,113)

Max Signorelli | August 18, 2017
Sky Sport has launched as an online-only service in Switzerland. Offering live matches from the German Bundesliga and UEFA Champions League as well as tennis, ice hockey, handball and more, Sky Sport is available without a long-term contract, with a monthly subscription of SFr 19.00 ($19.75). Yesterday's launch coincides with the start of the new Bundesliga season.
Ted Hall | August 17, 2017
Discovery Communications, the major factual and sports channels group, has agreed a partnership with Amazon to distribute Discovery’s Eurosport Player via the Amazon Channels online subscription video service in Germany and Austria. The deal opens up a new distribution opportunity for Discovery’s live sports content, the most premium of which is 45 Bundesliga football matches each season.

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Services

Subscription Services

Helping customers make critical decisions to ensure success in today’s rapidly changing advertising and marketing landscape.
Broadband Media Intelligence provides detailed, constantly updated company and market information on the broadband access and online entertainment industries of 50 markets worldwide.
Broadcast & Internet Video Software, Security & Analytics allows vendors, media companies, institutional investors, and strategic investors to benchmark competitor activity, track the flow capital in the market, and understand where value-creation is taking place across front-end and UX-related technologies.
Channels & Programming Intelligence delivers key metrics on companies operating traditional TV and online channels, offering a unique and comprehensive view of the global content business, detailing revenues and programming expenditure by free-to-air and subscription-funded services.
Cinema worldwide continues to evolve in numerous directions. Digital cinema is now the format of choice bringing with it major changes in content distribution, packaging, and production methods. If you want to succeed in this increasingly complex business, you’ll need a trusted source of comprehensive market intelligence.
This Service (formerly called "Broadband Technology Intelligence Service") provides comprehensive time-critical information about the technical aspects of the connected home ranging from broadband access, to online video distribution and domestic hardware.
As leading provider of information and analysis on the global interactive leisure software and marketplace, IHS has launched a service to provide clients with up-to-date and reliable market data.
Games Intelligence Service - Premium offers comprehensive coverage of the games sector. It provides ongoing access to a continuous flow of research across geographies, topics and platforms.
The Home Entertainment Key Performance Indicators (KPI) is a premium service available to IHS clients who subscribe to all TV Intelligence, Video Intelligence and Broadband Media Intelligence services. The KPI measure key metrics for 14 distribution channels across 38 individual countries and eight regional totals, offering clients the most complete picture of paid-for home entertainment market performance available.

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With a focus on the economics of mobile content and services, Mobile Media Intelligence, provides must have analysis of the business models that are transforming the digital world, including apps, app stores, messaging, games, music and video. This includes the value-added service strategies of operators and smartphone makers, plus over-the-top start-ups and established media companies. The service offers both global trends and market data for 48 countries.
With forecasts for over 100 countries, IHS Operator Multiplay Intelligence offers an extremely wide analysis of emerging markets and the fast rising digital audience around the world. The service metrics cover all parts of a multiplay offering: mobile, pay TV, fixed broadband and voice. Operator Multiplay benchmarks the performance of leading operators and their strategies for combining services to boost customer retention and revenues.
The TV Media Intelligence Service leverages long-standing relationships with operators in all of the 70+ markets that we cover, resulting in the only truly comprehensive source of television market intelligence available anywhere in the world.
The IHS TV Sets Intelligence Service offers extensive analysis of the trends driving today's TV set market. Maintained by an experienced team of regional industry experts, the service helps you gain a better understanding of the dynamics in today's global TV market.
IHS TV Sets Intelligence Service - Premium offers extensive analysis of the trends driving today's TV set market. Maintained by an experienced team of regional industry experts, the service helps you gain a better understanding of the dynamics in today's global TV market.
Video Media Intelligence service provides the world's most reliable and detailed information on the global packaged video markets.

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Reports

Reports View All (1,407)

  • Qingzhen (Jessie) Chen, Kia Ling Teoh | August 17, 2017
    The bi-annual M&A Market Monitor identifies the key investments in the media landscape. Traditional advertising players, broadcasting groups, agency titans, and online giants are the main investors, but we are increasingly witnessing telecoms, private equity firms, and consultancy firms engage in similar activities.
    Subscribers Only
  • Icon Tim Westcott | August 04, 2017
    The Media & Technology Digest provides a monthly analysis of the key trends and innovations shaping the global technology landscape. Written by our senior analysts the digest includes a detailed focus on key industry hot topics, analysis of all major industry and product announcements with in-depth examinations of significant industry trends.
    Subscribers Only
  • Tim Westcott, Seth Wallis-Jones, James Joiner, Matteo Marchello | August 01, 2017
    European telephone companies are facing the need to find the right strategy to survive in a rapidly-converging world with fixed line revenues declining, threats from OTT services eating into their core voice business, and ARPUs hit by the commoditisation of broadband and TV distribution. Many European telcos have responded to the digitisation of TV by carrying video services over their networks. Others, like BT and Altice, have made a massive play in pay TV sports, while Orange and Telefonica are planning ambitious investments in original TV series.
    Subscribers Only

Data

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  • Curved, Wide Color Gamut, LED & Frame Rate
    Paul Gagnon | August 18, 2017
    The TV Sets (Emerging Technologies) Market Tracker consists of a comprehensive worldwide pivot database and two reports: a worldwide historical shipment analysis report focusing on recent results and implications, as well as a forecast report detailing the updated global TV market outlook, all delivered on a quarterly basis.
    Subscribers Only
  • Paul Gagnon | August 18, 2017
    The TV Sets (LED & Frame Rate) Market Tracker consists of a comprehensive worldwide pivot database and two reports: a worldwide historical shipment analysis report focusing on recent results and implications, as well as a forecast report detailing the updated global TV market outlook, all delivered on a quarterly basis.
    Subscribers Only
  • Jun Wen Woo | August 17, 2017 Subscribers Only

Presentations

Presentations View All (195)

  • Daniel Knapp, PhD | July 11, 2017
    At Interact Congress 2017 in Amsterdam, Daniel Knapp presented IAB Europe's Adex Benchmark, an annual survey of online advertising spend in Europe. The research enables like-for-like comparison of 27 European online advertising markets across display, video, mobile, search and classifieds & directories.
    Subscribers Only
  • Piers Harding-Rolls | June 30, 2017
    In this presentation, delivered at IHS Markit's Media & Technology Conference in June 2017, Piers Harding-Rolls analyses the opportunity for virtual reality (VR). This looks at the addressable installed base of devices and platforms, entertainment and content spending, and forecasts the evolution of VR technology.
    Subscribers Only
  • Orpheas Tapanlis | June 02, 2017
    What drives the programmatic market and what drives the ad markets generally? The answer is video programmatic as it is the fastest growing sector with almost 40% compound annual growth rate. Commoditisation of programmatic in the more advanced markets causes the harmonisation of the market- a wider adoption of programmatic due to the universal effects of data and algorithms.
    Subscribers Only

Press Releases

Press Releases View All (131)


Analysts View All (44)

  • Icon Senior Director, Broadband Media
    Dan oversees the strategic development of the company's global output on the business and economics of broadband, the digital distribution of ebooks, movies, music, TV and user-generated content, and the relationship between content and consumer technology.
  • Icon Senior Director, Media & Advertising
    Daniel is a Senior Director at IHS Markit, where he oversees the global advertising research, consulting and forecasting practice. His key research areas include the future of TV and video, social media platforms, advertising-funded business models, programmatic advertising, AI-driven marketing, and data strategies.
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