Media & Advertising

Business intelligence focused on the dynamics, strategies and trends of today’s advertising, home entertainment and media markets.


Analyst Insights View All (5,159)

Tim Westcott | December 05, 2017
International and local online services are ramping up original production as they roll out to more countries in the Asia-Pacific region. Online services like Hooq, iflix and Viu were high profile at the Asia Television Forum & Market, held in Singapore from 28 November to 1 December last week. Amazon’s head of content for Asia Pacific joined executives from the Asian platforms on a panel session at the event. Executives from Netflix were also in town to negotiate programming deals with local partners.

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Subscription Services

Holistic, global view of the rapidly evolving advertising and marketing terrain. The only product of global scope and reach to cover in detail established media including cinema, magazines, newspapers, radio and television; as well as the emerging, digital-driven landscape of mobile and online platforms.
Broadband Media Intelligence provides detailed, constantly updated company and market information on the broadband access and online entertainment industries of 50 markets worldwide.
Broadcast & Internet Video Software, Security & Analytics allows vendors, media companies, institutional investors, and strategic investors to benchmark competitor activity, track the flow capital in the market, and understand where value-creation is taking place across front-end and UX-related technologies.
Providing the complete picture of the global channel and programming content industry with detailed market sizing metrics including revenues for TV channels and online services at worldwide and country levels, segmented by advertising revenues, public funding, carriage fees and direct-to-consumer subscriptions.
The trusted source for comprehensive market intelligence. Delivers cogent analysis of performance metrics for specific companies and regions via accurate and methodically updated market data, focused insights and timely forecasts, based on a thorough knowledge of the cinema world.
This Service (formerly called "Broadband Technology Intelligence Service") provides time-critical information on the technical aspects of the connected home, ranging from broadband access to online video distribution and domestic hardware.
"Must have" analysis of the major consumer technology platforms and ecosystems and how they are transforming the digital world.
Complete and up-to-date market data, information and analysis on the global interactive leisure software marketplace. Coverage includes well-established games markets such as consoles and handhelds, digital games and subscription services, as well as emerging areas including eSports and virtual reality. Also provides extensive visibility into the Asia games markets.
Comprehensive coverage of the games sector, providing ongoing access to a continuous flow of research across geographies, topics and platforms. Coverage includes a tactical by territory view of games content and games hardware opportunities by each and every segment of the market with Industry competitive dynamics including: company and title performance, content pricing, funding and acquisition analysis.
Premium service available to IHS Markit Technology clients subscribing to all TV Intelligence, Video Intelligence and Broadband Media Intelligence Services. Includes key metrics for 14 distribution channels across 38 individual countries and 8 regional totals, offering the most complete picture available of the paid-for home entertainment market.
Full analysis of emerging markets and the fast-rising digital audience around the world, with forecasts for over 100 countries. Metrics cover all parts of a multiplay offering, including mobile, pay TV, fixed broadband and voice.
The IHS Markit TV & Online Video Intelligence Service - Premium provides key metrics for video distribution across TV and online video platforms for over 100 individual countries and eight regional totals, offering clients the most complete picture of video consumption available.
Critical research that leverages long-standing relationships with operators in over 70 markets, resulting in the only truly comprehensive source of television market intelligence available anywhere in the world.
The IHS Markit TV Sets Intelligence Service offers extensive analysis of the trends driving today's TV set market. Maintained by an experienced team of regional industry experts, the service helps you gain a better understanding of the dynamics in today's global TV market.
IHS TV Sets Intelligence Service - Premium offers extensive analysis of the trends driving today's TV set market. Maintained by an experienced team of regional industry experts, the service helps you gain a better understanding of the dynamics in today's global TV market.
Detailed, in-depth coverage of the US home entertainment market and its globally influential trends. Also includes key US video market data and forecasts on spending, revenue and sales, accompanying critical analyst insights and reports.


Reports View All (1,422)

  • Xin Zhang | December 06, 2017
    Global box office revenue dropped for the first time in the past ten years, although marginally, by 1.8% to $37.8 billion in 2016. The number would have been higher, and therefore box office would have been up, had it not been for exchange rate fluctuations between US dollar and South American countries and (to a lesser extent) between the Rouble and the Euro.
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  • Pablo Carrera | December 01, 2017
    At end June 2017, immersive motion seating (IMS) and 4D cinema (motion seats with environmental effects) in commercial cinemas reached a new peak of 1,219 screens. Following the steep growth of the last two years, the combined market is now 2.8 times larger than it was in 2014
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  • Martyn Hannant, Maria Rua Aguete | December 01, 2017
    The European Broadband Cable Yearbook, produced in association with trade body Cable Europe, is widely recognised as the definitive guide to the European Cable Industry. Published continuously for over a decade, this annual report contains detailed data on the size and value of the cable industry in all European Union countries as well as other European Economic Area markets. With company-level information and market wide analysis it shows trends in cable uptake, digital progression, revenue and ARPU, broadband cable and cable telephony. Also includes a written summary of the cable industry developments within each country over the last year.
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Data View All (1,170)


Presentations View All (201)

  • Andrey Popov | December 06, 2017
    Present evolution of pay TV environment in region of Central & Eastern Europe, with focus on impact from online subscription services.
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  • Daniel Knapp, PhD | November 28, 2017
    The IAB Europe AdEx Benchmark report, produced in collaboration between IAB Europe and IHS Technology, is the definitive guide to the state of the online advertising market in Europe. The research enables like-for-like comparison of 27 European online advertising markets across display, video, mobile, search and classifieds & directories.
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  • Tim Westcott | November 20, 2017
    Presentation on the UK children's television market by Tim Westcott at the Westminster Media Forum in London, 2 November 2017.
    Subscribers Only

Press Releases

Press Releases View All (133)

Analysts View All (41)

  • Icon Executive Director – Research and Analysis, IHS Markit
    Mr. Dan Cryan is the executive director of Research and Analysis at IHS Markit and a thought leader in digital media coverage.
  • Icon Senior Director, Media & Advertising
    Daniel is a Senior Director at IHS Markit, where he oversees the global advertising research, consulting and forecasting practice. His key research areas include the future of TV and video, social media platforms, advertising-funded business models, programmatic advertising, AI-driven marketing, and data strategies.
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