Media & Advertising

Business intelligence focused on the dynamics, strategies and trends of today’s advertising, home entertainment and media markets.


Insights

Analyst Insights View All (5,176)

Max Signorelli | January 16, 2018
In 2017, there were an estimated 44 million active subscribers to Amazon Prime Video, with a little more than 30 million from the United States and 11 million from the next three leading country markets, Germany, Japan and the UK.
James Joiner, Martyn Hannant | January 11, 2018
Tele2 and Com Hem are to combine their businesses in Sweden, creating an integrated fixed and mobile operator. As part of the agreement, Com Hem shareholders will receive around 26.9% ownership of the enlarged Tele2 Sweden, and a total cash consideration of SKr 6.6 billion ($0.8 billion). Despite Com Hem’s minority ownership of the new business, Com Hem’s existing CEO, Anders Nilsson, will be in charge of the combined entity.

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Services

Subscription Services

Holistic, global view of the rapidly evolving advertising and marketing terrain. The only product of global scope and reach to cover in detail established media including cinema, magazines, newspapers, radio and television; as well as the emerging, digital-driven landscape of mobile and online platforms.
Broadband Media Intelligence provides detailed, constantly updated company and market information on the broadband access and online entertainment industries of 50 markets worldwide.
Broadcast & Internet Video Software, Security & Analytics allows vendors, media companies, institutional investors, and strategic investors to benchmark competitor activity, track the flow capital in the market, and understand where value-creation is taking place across front-end and UX-related technologies.
Providing the complete picture of the global channel and programming content industry with detailed market sizing metrics including revenues for TV channels and online services at worldwide and country levels, segmented by advertising revenues, public funding, carriage fees and direct-to-consumer subscriptions.
The trusted source for comprehensive market intelligence. Delivers cogent analysis of performance metrics for specific companies and regions via accurate and methodically updated market data, focused insights and timely forecasts, based on a thorough knowledge of the cinema world.
This Service (formerly called "Broadband Technology Intelligence Service") provides time-critical information on the technical aspects of the connected home, ranging from broadband access to online video distribution and domestic hardware.
"Must have" analysis of the major consumer technology platforms and ecosystems and how they are transforming the digital world.
Complete and up-to-date market data, information and analysis on the global interactive leisure software marketplace. Coverage includes well-established games markets such as consoles and handhelds, digital games and subscription services, as well as emerging areas including eSports and virtual reality. Also provides extensive visibility into the Asia games markets.
Comprehensive coverage of the games sector, providing ongoing access to a continuous flow of research across geographies, topics and platforms. Coverage includes a tactical by territory view of games content and games hardware opportunities by each and every segment of the market with Industry competitive dynamics including: company and title performance, content pricing, funding and acquisition analysis.
Premium service available to IHS Markit Technology clients subscribing to all TV Intelligence, Video Intelligence and Broadband Media Intelligence Services. Includes key metrics for 14 distribution channels across 38 individual countries and 8 regional totals, offering the most complete picture available of the paid-for home entertainment market.
Full analysis of emerging markets and the fast-rising digital audience around the world, with forecasts for over 100 countries. Metrics cover all parts of a multiplay offering, including mobile, pay TV, fixed broadband and voice.
The IHS Markit TV & Online Video Intelligence Service - Premium provides key metrics for video distribution across TV and online video platforms for over 100 individual countries and eight regional totals, offering clients the most complete picture of video consumption available.
Critical research that leverages long-standing relationships with operators in over 70 markets, resulting in the only truly comprehensive source of television market intelligence available anywhere in the world.
The IHS Markit TV Sets Intelligence Service offers extensive analysis of the trends driving today's TV set market. Maintained by an experienced team of regional industry experts, the service helps you gain a better understanding of the dynamics in today's global TV market.
IHS TV Sets Intelligence Service - Premium offers extensive analysis of the trends driving today's TV set market. Maintained by an experienced team of regional industry experts, the service helps you gain a better understanding of the dynamics in today's global TV market.
Detailed, in-depth coverage of the US home entertainment market and its globally influential trends. Also includes key US video market data and forecasts on spending, revenue and sales, accompanying critical analyst insights and reports.

Reports

Reports View All (1,427)


Data

Data View All (1,005)

  • Harold Vargas, Irina Kornilova, Erik Brannon | January 19, 2018
    Database of channel reach including free to air channels, pay TV channels and online subscriptions. The database also includes channel groups' platform strategies.
    Subscribers Only
  • Matthew Rubin | January 19, 2018
    The “TV Sets Domestic Consumption by Feature – Country Level” database provides by country level installed base, shipments, domestic consumption, revenues and TV households for 86 countries across 8 regions including Asia Pacific, China, Eastern Europe, Japan, Latin America, Middle East and Africa, North America and Western Europe. It also provides further detail by display technology, resolution format, smart TV, 3D-capability, backlight and frame rate.
    Subscribers Only
  • January 18, 2018 Subscribers Only

Presentations

Presentations View All (202)

  • Daniel Knapp, PhD | December 18, 2017
    What will define the future of digital advertising? As 2017 comes to a close, this presentation identifies 12 trends anyone in digital marketing needs to have on their radar for 2018 and beyond, from the future of brands, the role of platforms over the rise of smart assistants to applications of AI.
    Subscribers Only
  • Andrey Popov | December 06, 2017
    Present evolution of pay TV environment in region of Central & Eastern Europe, with focus on impact from online subscription services.
    Subscribers Only
  • Daniel Knapp, PhD | November 28, 2017
    The IAB Europe AdEx Benchmark report, produced in collaboration between IAB Europe and IHS Technology, is the definitive guide to the state of the online advertising market in Europe. The research enables like-for-like comparison of 27 European online advertising markets across display, video, mobile, search and classifieds & directories.
    Subscribers Only

Press Releases

Press Releases View All (135)


Analysts View All (41)

  • Icon Executive Director – Research and Analysis, IHS Markit
    Mr. Dan Cryan is the executive director of Research and Analysis at IHS Markit and a thought leader in digital media coverage.
  • Icon Senior Director, Media & Advertising
    Daniel is a Senior Director at IHS Markit, where he oversees the global advertising research, consulting and forecasting practice. His key research areas include the future of TV and video, social media platforms, advertising-funded business models, programmatic advertising, AI-driven marketing, and data strategies.
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