Media & Advertising

Business intelligence focused on the dynamics, strategies and trends of today’s advertising, home entertainment and media markets.


Insights

Analyst Insights View All (5,305)

Tim Westcott | September 24, 2018
Comcast has outbid 21st Century Fox to win control of Sky, with an offer valuing the UK-based pay TV group at £30.6 billion ($40 billion). In the third and final round of the auction run by the UK's takeover panel on Saturday 22 September, Comcast made a final offer of £17.28 per Sky share, trumping a bid of £15.67 from Fox. Comcast launched its challenge for Sky in April with an initial offer of £12.50, valuing Sky at £22 million. Sky shares closed at £15.85 last Friday.
Maria Rua Aguete, Matthew Rubin | September 19, 2018
According to the “Connected Devices and Media Consumption” survey from IHS Markit, TV content discovery is at the heart of the battle among TV and video providers to convince consumers that their user experience is both easy to use and truly personalized. Even with smart digital assistants now integrated into TVs, successful personalization will come down to the ability to really know their customers and help them find what they want to watch.

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Services

Subscription Services

Broadband Media Intelligence provides detailed, constantly updated company and market information on the broadband access and online entertainment industries of 50 markets worldwide.
Broadcast & Internet Video Software, Security & Analytics allows vendors, media companies, institutional investors, and strategic investors to benchmark competitor activity, track the flow capital in the market, and understand where value-creation is taking place across front-end and UX-related technologies.
Providing the complete picture of the global channel and programming content industry with detailed market sizing metrics including revenues for TV channels and online services at worldwide and country levels, segmented by advertising revenues, public funding, carriage fees and direct-to-consumer subscriptions.
The trusted source for comprehensive market intelligence. Delivers cogent analysis of performance metrics for specific companies and regions via accurate and methodically updated market data, focused insights and timely forecasts, based on a thorough knowledge of the cinema world.
IHS Markit Connected Devices & Media Consumption Intelligence Service - Premium combines key addressable market information with in-depth consumer survey data and analysis to provide unparalleled coverage of connected devices and media consumption.
This Service (formerly called "Broadband Technology Intelligence Service") provides time-critical information on the technical aspects of the connected home, ranging from broadband access to online video distribution and domestic hardware.
"Must have" analysis of the major consumer technology platforms and ecosystems and how they are transforming the digital world.
Complete and up-to-date market data, information and analysis on the global interactive leisure software marketplace. Coverage includes well-established games markets such as consoles and handhelds, digital games and subscription services, as well as emerging areas including eSports and virtual reality. Also provides extensive visibility into the Asia games markets.
Comprehensive coverage of the games sector, providing ongoing access to a continuous flow of research across geographies, topics and platforms. Coverage includes a tactical by territory view of games content and games hardware opportunities by each and every segment of the market with Industry competitive dynamics including: company and title performance, content pricing, funding and acquisition analysis.
Premium service available to IHS Markit Technology clients subscribing to all TV Intelligence, Video Intelligence and Broadband Media Intelligence Services. Includes key metrics for 14 distribution channels across 38 individual countries and 8 regional totals, offering the most complete picture available of the paid-for home entertainment market.
Full analysis of emerging markets and the fast-rising digital audience around the world, with forecasts for over 100 countries. Metrics cover all parts of a multiplay offering, including mobile, pay TV, fixed broadband and voice.
The IHS Markit TV & Online Video Intelligence Service - Premium provides key metrics for video distribution across TV and online video platforms for over 100 individual countries and eight regional totals, offering clients the most complete picture of video consumption available.
Critical research that leverages long-standing relationships with operators in over 70 markets, resulting in the only truly comprehensive source of television market intelligence available anywhere in the world.
The IHS Markit TV Sets Intelligence Service offers extensive analysis of the trends driving today's TV set market. Maintained by an experienced team of regional industry experts, the service helps you gain a better understanding of the dynamics in today's global TV market.
IHS TV Sets Intelligence Service - Premium offers extensive analysis of the trends driving today's TV set market. Maintained by an experienced team of regional industry experts, the service helps you gain a better understanding of the dynamics in today's global TV market.
Detailed, in-depth coverage of the US home entertainment market and its globally influential trends. Also includes key US video market data and forecasts on spending, revenue and sales, accompanying critical analyst insights and reports.

Reports

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  • Tim Westcott, Matteo Marchello | September 24, 2018
    New deals for domestic rights to four of the five leading sports leagues in Europe were signed in the first part of the year. What were the outcomes of these auction rounds, and what do tell us about the state of play in the European sports rights market?
    Subscribers Only
  • David Hancock | September 12, 2018
    The health of the cinema sector is dependent on many things but chief among them is probably the success of the output of the six major US studios.
    Subscribers Only
  • Max Signorelli, Dan Cryan | September 11, 2018
    In the decade or so since YouTube's launch, numerous competitors have swarmed to the free-to-view online video sector including Facebook and Amazon's Twitch in an attempt to draw audiences away from the worlds largest online video platform.
    Subscribers Only

Data

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Presentations

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Press Releases

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Analysts View All (37)

  • Icon Executive Director – Research and Analysis, IHS Markit
    Mr. Dan Cryan is the executive director of Research and Analysis at IHS Markit and a thought leader in digital media coverage.
  • Icon Senior Director, Media & Advertising
    Daniel is a Senior Director at IHS Markit, where he oversees the global advertising research, consulting and forecasting practice. His key research areas include the future of TV and video, social media platforms, advertising-funded business models, programmatic advertising, AI-driven marketing, and data strategies.
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