Media & Advertising

Tracking the markets and strategies of media & home entertainment. Detailed media intelligence covering television, film, gaming, music, and advertising.


Insights

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Constantinos Papavassilopoulos | February 16, 2017
OSN, the Dubai-based satellite pay TV operator, has launched new packages with new prices for the 24 MENA countries that form the base of its operations. The operator said the move represents the first steps of a new OSN, an operator that wants to ensure its customers that they will get access to the most premium content at the most affordable prices, and said that further initiatives are planned. OSN has launched a new introductory package, called The Entertainment GetStarted Pack, at a price of $21 in the Gulf States and around $16 in countries outside the Gulf like Jordan, Lebanon, Iraq, Morocco and Algeria. OSN said it carried out extensive market research to identify its customers’ needs among 40,000 households across the region. The company has also introduced a new packaging policy which allows subscribers to customise what they want to watch and to pay only for the content they have chosen.
Orpheas Tapanlis | February 10, 2017
Central European Media Enterprises (CME) has reported their annual results highlighting a growth of 5% compared to 2015 in their net advertising revenues (NAR). This growth was driven by the strong performance in four out of the six countries in which they operate. Moreover, CME maintained its leading position in terms of TV ad market share and audience ratings across all of their territories.

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Services

Subscription Services

Helping customers make critical decisions to ensure success in today’s rapidly changing advertising and marketing landscape.
Broadband Media Intelligence provides detailed, constantly updated company and market information on the broadband access and online entertainment industries of 50 markets worldwide.
Broadcast & Internet Video Software, Security & Analytics allows vendors, media companies, institutional investors, and strategic investors to benchmark competitor activity, track the flow capital in the market, and understand where value-creation is taking place across front-end and UX-related technologies.
Cinema worldwide continues to evolve in numerous directions. Digital cinema is now the format of choice bringing with it major changes in content distribution, packaging, and production methods. If you want to succeed in this increasingly complex business, you’ll need a trusted source of comprehensive market intelligence.
This Service (formerly called "Broadband Technology Intelligence Service") provides comprehensive time-critical information about the technical aspects of the connected home ranging from broadband access, to online video distribution and domestic hardware.
As leading provider of information and analysis on the global interactive leisure software and marketplace, IHS has launched a service to provide clients with up-to-date and reliable market data.
Games Intelligence Service - Premium offers comprehensive coverage of the games sector. It provides ongoing access to a continuous flow of research across geographies, topics and platforms.
The Home Entertainment Key Performance Indicators (KPI) is a premium service available to IHS clients who subscribe to all TV Intelligence, Video Intelligence and Broadband Media Intelligence services. The KPI measure key metrics for 14 distribution channels across 38 individual countries and eight regional totals, offering clients the most complete picture of paid-for home entertainment market performance available.

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With a focus on the economics of mobile content and services, Mobile Media Intelligence, provides must have analysis of the business models that are transforming the digital world, including apps, app stores, messaging, games, music and video. This includes the value-added service strategies of operators and smartphone makers, plus over-the-top start-ups and established media companies. The service offers both global trends and market data for 48 countries.
With forecasts for over 100 countries, IHS Operator Multiplay Intelligence offers an extremely wide analysis of emerging markets and the fast rising digital audience around the world. The service metrics cover all parts of a multiplay offering: mobile, pay TV, fixed broadband and voice. Operator Multiplay benchmarks the performance of leading operators and their strategies for combining services to boost customer retention and revenues.
TV Channel Intelligence provides a deep-dive analysis into the reach, distribution and revenue of the pay and free television channels owned by the world's major multichannel operators. This is the first comprehensive Intelligence service able to track, model and forecast the multichannel TV business outside the United States.
The TV Media Intelligence Service leverages long-standing relationships with operators in all of the 70+ markets that we cover, resulting in the only truly comprehensive source of television market intelligence available anywhere in the world.
TV Programming Intelligence delivers unique insight into a market worth more than $103 billion in 2015. The service values investments on originated, acquired and sports programming by free-to-air and pay TV broadcasters.
The IHS TV Sets Intelligence Service offers extensive analysis of the trends driving today's TV set market. Maintained by an experienced team of regional industry experts, the service helps you gain a better understanding of the dynamics in today's global TV market.
IHS TV Sets Intelligence Service - Premium offers extensive analysis of the trends driving today's TV set market. Maintained by an experienced team of regional industry experts, the service helps you gain a better understanding of the dynamics in today's global TV market.
Video Media Intelligence service provides the world's most reliable and detailed information on the global packaged video markets.

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Reports

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Data

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Presentations

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  • Eleni Marouli | February 08, 2017
    This presentation deciphers the four facets of programmatic TV advertising and provides real-world examples of programmatic TV applications in different countries. It is an introduction to the complex world of programmatic TV advertising and a useful guide for any broadcaster and cable group developing programmatic TV capabilities.
    Subscribers Only
  • Dr Daniel Knapp | December 05, 2016
    What’s the state of video programmatic in Nordics versus the rest of Europe, and how does the programmatic video ecosystem evolve? Daniel Knapp provided answers in this presentation at SpotX’s Nordic launch event in Stockholm.
    Subscribers Only
  • Dr Daniel Knapp | October 12, 2016
    This slidedeck was presented by Daniel Knapp at the Evening Seminar, The Future of Digital Advertising, on October 4, 2016. It outlines the new players and data infrastructures in the digital advertising landscape. The presentation explores M&A strategies, how different companies build advertising ecosytems and looks at how Facebook, Google, big media companies, but also advertisers, CRM companies and large auditing firms develop advertising technology and marketing technology offering.
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Press Releases

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Analysts View All (43)

  • Icon Senior Director, Broadband Media
    Dan oversees the strategic development of the company's global output on the business and economics of broadband, the digital distribution of ebooks, movies, music, TV and user-generated content, and the relationship between content and consumer technology.
  • Icon Senior Director, Media & Advertising
    Daniel is a Senior Director at IHS Markit, where he oversees the global advertising research, consulting and forecasting practice. His key research areas include the future of TV and video, social media platforms, advertising-funded business models, programmatic advertising, AI-driven marketing, and data strategies.
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