Media & Advertising

Business intelligence focused on the dynamics, strategies and trends of today’s advertising, home entertainment and media markets.


Analyst Insights View All (5,396)

Piers Harding-Rolls | May 20, 2019
IHS Markit’s latest research on cloud gaming shows a growing market generating $387 million in consumer spending in 2018, which is forecast to expand to $2.5 billion over the next five years
Piers Harding-Rolls | May 17, 2019
Sony and Microsoft announced that the two companies will partner on new innovations to enhance customer experiences in their direct-to-consumer entertainment platforms and AI solutions.

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Subscription Services

Holistic, global view of the rapidly evolving advertising and marketing terrain. The only product of global scope and reach to cover in detail established media including cinema, magazines, newspapers, radio and television; as well as the emerging, digital-driven landscape of mobile and online platforms.
Broadband Media Intelligence provides detailed, constantly updated company and market information on the broadband access and online entertainment industries of 50 markets worldwide.
Providing the complete picture of the global channel and programming content industry with detailed market sizing metrics including revenues for TV channels and online services at worldwide and country levels, segmented by advertising revenues, public funding, carriage fees and direct-to-consumer subscriptions.
The trusted source for comprehensive market intelligence. Delivers cogent analysis of performance metrics for specific companies and regions via accurate and methodically updated market data, focused insights and timely forecasts, based on a thorough knowledge of the cinema world.
The trusted source for comprehensive market intelligence. Provides the most granular analysis of cinema sites, screens and premium technology choices by the 80+ largest cinema exhibitors in the world outside China.
This Service (formerly called "Broadband Technology Intelligence Service") provides time-critical information on the technical aspects of the connected home, ranging from broadband access to online video distribution and domestic hardware.
"Must have" analysis of the major consumer technology platforms and ecosystems and how they are transforming the digital world.
IHS Markit Consumer Research - Devices, Media & Usage Intelligence Service - Premium combines key addressable market information with in-depth consumer survey data and analysis to provide unparalleled coverage of connected devices and media consumption.
Complete and up-to-date market data, information and analysis on the global interactive leisure software marketplace. Coverage includes well-established games markets such as consoles and handhelds, digital games and subscription services, as well as emerging areas including eSports and virtual reality. Also provides extensive visibility into the Asia games markets.
Comprehensive coverage of the games sector, providing ongoing access to a continuous flow of research across geographies, topics and platforms. Coverage includes a tactical by territory view of games content and games hardware opportunities by each and every segment of the market with Industry competitive dynamics including: company and title performance, content pricing, funding and acquisition analysis.
Premium service available to IHS Markit Technology clients subscribing to all TV Intelligence, Video Intelligence and Broadband Media Intelligence Services. Includes key metrics for 14 distribution channels across 38 individual countries and 8 regional totals, offering the most complete picture available of the paid-for home entertainment market.
Full analysis of emerging markets and the fast-rising digital audience around the world, with forecasts for over 100 countries. Metrics cover all parts of a multiplay offering, including mobile, pay TV, fixed broadband and voice.
The IHS Markit TV & Online Video Intelligence Service - Premium provides key metrics for video distribution across TV and online video platforms for over 100 individual countries and eight regional totals, offering clients the most complete picture of video consumption available.
Critical research that leverages long-standing relationships with operators in over 70 markets, resulting in the only truly comprehensive source of television market intelligence available anywhere in the world.
The IHS Markit TV Sets Intelligence Service offers extensive analysis of the trends driving today's TV set market. Maintained by an experienced team of regional industry experts, the service helps you gain a better understanding of the dynamics in today's global TV market.
IHS TV Sets Intelligence Service - Premium offers extensive analysis of the trends driving today's TV set market. Maintained by an experienced team of regional industry experts, the service helps you gain a better understanding of the dynamics in today's global TV market.
Detailed, in-depth coverage of the US home entertainment market and its globally influential trends. Also includes key US video market data and forecasts on spending, revenue and sales, accompanying critical analyst insights and reports.
Video UX Technology allows vendors, media companies, institutional investors, and strategic investors to benchmark competitor activity, track the flow capital in the market, and understand where value-creation is taking place across front-end and UX-related technologies.


Reports View All (1,521)

  • Tim Westcott | May 16, 2019
    Last year, Netflix offered 1,567 hours of original content on its worldwide streaming platforms, well ahead of online and traditional competitors. Our research finds an increased emphasis on scripted drama and non-US production.
    Subscribers Only
  • Erik Brannon, Sarah Henschel | May 16, 2019
    The 2019 North America Pay TV & Online Video Report provides in-depth insights of the pay TV and online subscription video markets of the United States and Canada.
    Subscribers Only
  • Chenyu Cui | May 03, 2019
    Total consumer spend within the Korean PC online gaming market was KRW 2,265 billion ($2.03billion) in 2018, representing a decrease of 4.9% year-over-year. Compared to the sharp decline of the PC online gaming market last year, which was driven by IP-adapted mobile titles, most PC games resisted decay and were not threatened by new hit mobile titles.
    Subscribers Only


Data View All (377)

  • Maria Rua Aguete, Daniel Stevenson Sutton | May 15, 2019
    The new TV & Online Video Intelligence Service combines relevant information across your existing TV Media and Broadband Media Intelligence Service subscriptions, enabling you to see key content in a single view. The service provides key metrics for all forms of video distribution across 100+ individual countries and eight regions to provide the most complete picture of worldwide video consumption available. The first phase of this integrated solution – an online visualization dashboard comparing pay-TV and online video adoption by technology, country and provider – is now online and can be accessed below. **New visualisation above, new tracks file coming soon **
    Subscribers Only
  • Charlotte Jones, David Hancock | May 14, 2019
    Database of total cinema attendance and box office revenue including derived metrics such as average admissions per head, average ticket prices, average spending per head. Data includes monthly and quarterly time periods based on data availability.
    Subscribers Only
  • David Hancock, Charlotte Jones | May 14, 2019
    Database of metrics by key exhibitor such as total sites, screens and seats. Data is also presented for admissions and box office by exhibitor, where publicly available. Also includes rankings by exhibitor groupings and international players.
    Subscribers Only


Presentations View All (216)

Press Releases

Press Releases View All (155)

Analysts View All (39)

  • Icon Senior Research Analyst, Channels & Programming, TMT
    Aled Evans is a Senior Research Analyst for IHS Markit in the TMT Content team.
  • Icon Manager – Research and Analysis, Service Providers & Platforms
    Ms. Alzbeta Fellenbaum, a principal analyst and manager of research at IHS Markit, leads strategic analysis in telecom for the Service Providers & Platforms team.
  • Analyst photo placeholder Subject Matter Expert, Electronics and Media
    Brandt Fifer is a subject matter expert for IHS Technology where he primarily corresponds with clients as a concierge for the Strategic Support Services platform, guiding clients to IHS-enabled solutions and needs. He has also contributed to research and analysis on the subject of negotiation strategy and tactics within the mobile device value chain.
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