Media & Advertising

Business intelligence focused on the dynamics, strategies and trends of today’s advertising, home entertainment and media markets.


Insights

Analyst Insights View All (5,371)

Erik Brannon, Tim Westcott | March 22, 2019
Walt Disney completed its acquisition of 21st Century Fox’s film and TV studios, cable networks and other assets on Wednesday 20 March. The deal, originally agreed in December 2017, was subject to the scrutiny of regulators from five continents, some of whom required specific terms to be met in order for the sale to proceed. The acquisition price is valued at approximately $71 billion.
Louise Shorthouse, Ph.D. , Chenyu Cui | March 21, 2019
At Unity’s GDC 2019 keynote, the company announced both improvements to the Unity Engine including numerous tools, and a few new partnerships to consolidate its position as a developer-first platform.

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Services

Subscription Services

Holistic, global view of the rapidly evolving advertising and marketing terrain. The only product of global scope and reach to cover in detail established media including cinema, magazines, newspapers, radio and television; as well as the emerging, digital-driven landscape of mobile and online platforms.
Broadband Media Intelligence provides detailed, constantly updated company and market information on the broadband access and online entertainment industries of 50 markets worldwide.
Providing the complete picture of the global channel and programming content industry with detailed market sizing metrics including revenues for TV channels and online services at worldwide and country levels, segmented by advertising revenues, public funding, carriage fees and direct-to-consumer subscriptions.
The trusted source for comprehensive market intelligence. Delivers cogent analysis of performance metrics for specific companies and regions via accurate and methodically updated market data, focused insights and timely forecasts, based on a thorough knowledge of the cinema world.
The trusted source for comprehensive market intelligence. Provides the most granular analysis of cinema sites, screens and premium technology choices by the 80+ largest cinema exhibitors in the world outside China.
This Service (formerly called "Broadband Technology Intelligence Service") provides time-critical information on the technical aspects of the connected home, ranging from broadband access to online video distribution and domestic hardware.
"Must have" analysis of the major consumer technology platforms and ecosystems and how they are transforming the digital world.
IHS Markit Consumer Research - Devices, Media & Usage Intelligence Service - Premium combines key addressable market information with in-depth consumer survey data and analysis to provide unparalleled coverage of connected devices and media consumption.
Complete and up-to-date market data, information and analysis on the global interactive leisure software marketplace. Coverage includes well-established games markets such as consoles and handhelds, digital games and subscription services, as well as emerging areas including eSports and virtual reality. Also provides extensive visibility into the Asia games markets.
Comprehensive coverage of the games sector, providing ongoing access to a continuous flow of research across geographies, topics and platforms. Coverage includes a tactical by territory view of games content and games hardware opportunities by each and every segment of the market with Industry competitive dynamics including: company and title performance, content pricing, funding and acquisition analysis.
Premium service available to IHS Markit Technology clients subscribing to all TV Intelligence, Video Intelligence and Broadband Media Intelligence Services. Includes key metrics for 14 distribution channels across 38 individual countries and 8 regional totals, offering the most complete picture available of the paid-for home entertainment market.
Full analysis of emerging markets and the fast-rising digital audience around the world, with forecasts for over 100 countries. Metrics cover all parts of a multiplay offering, including mobile, pay TV, fixed broadband and voice.
The IHS Markit TV & Online Video Intelligence Service - Premium provides key metrics for video distribution across TV and online video platforms for over 100 individual countries and eight regional totals, offering clients the most complete picture of video consumption available.
Critical research that leverages long-standing relationships with operators in over 70 markets, resulting in the only truly comprehensive source of television market intelligence available anywhere in the world.
The IHS Markit TV Sets Intelligence Service offers extensive analysis of the trends driving today's TV set market. Maintained by an experienced team of regional industry experts, the service helps you gain a better understanding of the dynamics in today's global TV market.
IHS TV Sets Intelligence Service - Premium offers extensive analysis of the trends driving today's TV set market. Maintained by an experienced team of regional industry experts, the service helps you gain a better understanding of the dynamics in today's global TV market.
Detailed, in-depth coverage of the US home entertainment market and its globally influential trends. Also includes key US video market data and forecasts on spending, revenue and sales, accompanying critical analyst insights and reports.
Video UX Technology allows vendors, media companies, institutional investors, and strategic investors to benchmark competitor activity, track the flow capital in the market, and understand where value-creation is taking place across front-end and UX-related technologies.

Reports

Reports View All (1,504)

  • Charlotte Jones | March 22, 2019
    The total market for immersive motion seating (IMS) and 4D in commercial cinemas reached a new combined milestone of an estimated 1,698 screens in commercial cinemas at 2018, according to IHS Markit data.
    Subscribers Only
  • Semi-annual update of the latest data and key trends of 2018
    Xin Zhang | March 22, 2019
    Box office revenue in China reached RMB60.9 billion in 2018, a 9.1% growth year-on-year, according to data from SARFT. 1,716 million cinema tickets were sold during the year, up from 1,620 million in 2017. In terms of screen expansion, a total of 9,303 cinemas screens were added in 2018 to finish the year with 60,079 screens.
    Subscribers Only
  • Steve Bailey | March 08, 2019
    January was a relatively quiet month for discounting, understandable since all major digital first-party stores for console had hit record highs of activity in the second half of December. Ubisoft was the exception, becoming one of the busiest publishers in the period, with major, themed promotions for both Xbox One and PS4, in multiple regions.
    Subscribers Only

Data

Data View All (378)

  • Curved, Quantum Dot, LED & Frame Rate
    Paul Gagnon | March 22, 2019
    The TV Sets (Emerging Technologies) Market Tracker consists of a comprehensive worldwide pivot database and two reports: a worldwide historical shipment analysis report focusing on recent results and implications, as well as a forecast report detailing the updated global TV market outlook, all delivered on a quarterly basis.
    Subscribers Only
  • Paul Gray | March 22, 2019
    The TV Sets (LED & Frame Rate) Market Tracker consists of a comprehensive worldwide pivot database and two reports: a worldwide historical shipment analysis report focusing on recent results and implications, as well as a forecast report detailing the updated global TV market outlook, all delivered on a quarterly basis.
    Subscribers Only
  • Charlotte Jones, David Hancock | March 21, 2019
    Database of total cinema attendance and box office revenue including derived metrics such as average admissions per head, average ticket prices, average spending per head. Data includes monthly and quarterly time periods based on data availability.
    Subscribers Only

Presentations

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Press Releases

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Analysts View All (38)

  • Icon Senior Research Analyst, Channels & Programming, TMT
    Aled Evans is a Senior Research Analyst for IHS Markit in the TMT Content team.
  • Icon Manager – Research and Analysis, Service Providers & Platforms
    Ms. Alzbeta Fellenbaum, a principal analyst and manager of research at IHS Markit, leads strategic analysis in telecom for the Service Providers & Platforms team.
  • Analyst photo placeholder Subject Matter Expert, Electronics and Media
    Brandt Fifer is a subject matter expert for IHS Technology where he primarily corresponds with clients as a concierge for the Strategic Support Services platform, guiding clients to IHS-enabled solutions and needs. He has also contributed to research and analysis on the subject of negotiation strategy and tactics within the mobile device value chain.
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