As of August 1st, 2019, the majority of IHS Markit’s Technology portfolio (excluding Energy and Power Technology, Automotive Technology, and Teardowns & Cost Benchmarking) has been acquired by Informa Tech, joining Informa’s other TMT research brands including Ovum, Tractica and Heavy Reading. Find out more here.

Media & Advertising

Business intelligence focused on the dynamics, strategies and trends of today’s advertising, home entertainment and media markets.


Insights

Analyst Insights View All (5,440)

Aled Evans, Tim Westcott | August 16, 2019
CBS Corporation and Viacom have entered into a definitive agreement to combine in an all-stock merger, reuniting two US-based media giants which split in 2006. The merger will reunite the CBS free-to-air broadcasting business, the Showtime pay TV network, basic cable channel brands MTV, Nickelodeon and Comedy Central, and the Paramount film and TV studios, as well as burgeoning online brands including CBS All Access and Pluto TV. Both CBS and Viacom are owned by National Amusements Inc.
David Scott | August 13, 2019
Hong Kong’s leading pay TV operator Now TV has signed a content deal with the multi-platform media company BeIN Sports for the Hong Kong broadcast rights of the 2019 Rugby World Cup, which will be held across 12 cities in Japan between September and November 2019. Meanwhile, the PCCW-owned pan-regional OTT video streaming service Viu announced its first content collaboration with Discovery Networks Asia-Pacific in August 2019.

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Services

Subscription Services

Holistic, global view of the rapidly evolving advertising and marketing terrain. The only product of global scope and reach to cover in detail established media including cinema, magazines, newspapers, radio and television; as well as the emerging, digital-driven landscape of mobile and online platforms.
Outpace the competition with timely intelligence on today’s online content and broadband access sectors. This service combines our proprietary market trackers and broadband media reports to deliver global data on broadband access, ISP uptake, and key VOD and online music segment data, in addition to granular data on key players in this space.
Get the complete picture of the global channel and programming content industry. This service features multiple proprietary market trackers that allow you to size and evaluate markets for TV channels and online services at the country and global level.
See the big picture in the global film and cinema industry. This service allows you to track market and technology developments in the global film and theatrical industries with performance metrics for specific companies and regions, as well as continuously updated market data and forecasts.
The trusted source for comprehensive market intelligence. Provides the most granular analysis of cinema sites, screens and premium technology choices by the 80+ largest cinema exhibitors in the world outside China.
Grow your market share with time-critical insight into connected digital devices and technologies. This service features historical and forecast data for 14 connected device types and 17 operating systems across 75 countries. In addition, analyst reports provide continuously-updated information on the audio-visual connected device landscape and on the technology ecosystems that content service providers rely on to distribute online media.
"Must have" analysis of the major consumer technology platforms and ecosystems and how they are transforming the digital world.
Unlock opportunities in digital media distribution with a thorough understanding of consumer behavior worldwide. This service offers bi-annual consumer surveys and analysis on the relationships among device ownership, media preferences, and consumption in key countries. Subscribers can also access our connected devices database, which details installed base and the technology ecosystems used for media distribution in 70+ markets.
Make your move in the global games market with unrivaled data and insight. This service provides extensive data, analysis and forecasts for well-established games media and hardware, such as consoles, handhelds, digital games and subscription services, as well as for emerging areas, including eSports and virtual reality.
Understand, direct and build global businesses across the games sector value chain. This service provides country, regional and global forecast data across all game content segments and devices for key metrics such as sales volumes/value, installed base, ASP and more.
Understand the competitive landscape with data and insight on mobile, pay-TV, fixed broadband and fixed voice markets worldwide. This service features our market trackers with highly accurate, continuously-updated information on operator performance and business strategies in the fixed voice, fixed broadband, mobile, and pay-TV markets across 100+ countries.
Get comprehensive intelligence analysis and insight for the global television and online video markets worldwide. This service features constantly updated detailed company and country-level data analysis on free, pay and online television markets, with detailed coverage of 81 countries worldwide.
Gain a competitive edge with the world’s only truly comprehensive source of television market intelligence. This service delivers constantly updated, detailed company and market-level data analysis on the pay and free television industry across 70+ countries worldwide.
The IHS Markit TV Sets Intelligence Service offers extensive analysis of the trends driving today's TV set market. Maintained by an experienced team of regional industry experts, the service helps you gain a better understanding of the dynamics in today's global TV market.
Solidify your competitive position in the global TV sets market. The TV Sets Intelligence Service – Premium delivers TV set industry analysis and data on all key video and display components inside every major brand and type of TV, such as 4K and curved screens.
A comprehensive view of the US Media market with availability and pricing data at a zip code level. The service includes a detailed look at the online video market as well as consumer preferences for devices and media consumption.
Gain insight into the markets for front-end, user-experience, and monetization technologies. This service allows vendors, media companies and investors to understand buyer needs, track capital flows in the market, perform basic due diligence and understand where value-creation is taking place across front-end and UX-related technologies.

Reports

Reports View All (1,522)

  • Ted Hall | August 16, 2019
    The TV & Video Industry Developments Impact Brief provides regular, reactive analysis of the key events shaping the global pay TV and online video markets. This includes service launches and closures, product innovations, changes in pricing and packaging, geographic expansions, and mergers and acquisitions.
    Subscribers Only
  • Ryan Doherty, Kia Ling Teoh | August 15, 2019
    Amazon is setting out its stall as the third major global digital advertising platform as its diverse and growing portfolio is taking aim at Google and Facebook. It posted revenues of over $10 billion in 2018 in its “Other” segment, which consists primarily of advertising sales. This marked 117% growth on the $4.7 billion generated in this segment in 2017.
    Subscribers Only
  • Steve Bailey | August 15, 2019
    This series of reports covers games and related content sold digitally on the main TV consoles: PlayStation 4, Xbox One, and Nintendo Switch. Digital retail via first-party console stores has become especially dynamic during the current hardware generation, and IHS Markit examines this through two lenses, storefront strategy and game pricing.
    Subscribers Only

Data

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Presentations

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Press Releases

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Analysts View All (39)

  • Icon Senior Research Analyst, Channels & Programming, TMT
    Aled Evans is a Senior Research Analyst for IHS Markit in the TMT Content team.
  • Icon Manager – Research and Analysis, Service Providers & Platforms
    Ms. Alzbeta Fellenbaum, a principal analyst and manager of research at IHS Markit, leads strategic analysis in telecom for the Service Providers & Platforms team.
  • Analyst photo placeholder Subject Matter Expert, Electronics and Media
    Brandt Fifer is a subject matter expert for IHS Technology where he primarily corresponds with clients as a concierge for the Strategic Support Services platform, guiding clients to IHS-enabled solutions and needs. He has also contributed to research and analysis on the subject of negotiation strategy and tactics within the mobile device value chain.
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