Media & Advertising

Business intelligence focused on the dynamics, strategies and trends of today’s advertising, home entertainment and media markets.


Analyst Insights View All (5,246)

May 21, 2018
As of this month, our Games Pricing Database has been relaunched, with a change in focus. Its coverage is now dedicated to first-party digital stores for PlayStation 4, Xbox One, and Nintendo Switch, in the USA and UK. That is, stores accessed through the console in order to buy games via PlayStation Network, Xbox Live, and Nintendo Network.
Chenyu Cui , Kia Ling Teoh | May 21, 2018
Huya has successfully completed an IPO on the New York Stock Exchange, raising $180 million. This comes after the company received a round of investment totaling $462 million, led by Tencent, just back in March 2018.

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Broadband Media Intelligence provides detailed, constantly updated company and market information on the broadband access and online entertainment industries of 50 markets worldwide.
Broadcast & Internet Video Software, Security & Analytics allows vendors, media companies, institutional investors, and strategic investors to benchmark competitor activity, track the flow capital in the market, and understand where value-creation is taking place across front-end and UX-related technologies.
Providing the complete picture of the global channel and programming content industry with detailed market sizing metrics including revenues for TV channels and online services at worldwide and country levels, segmented by advertising revenues, public funding, carriage fees and direct-to-consumer subscriptions.
The trusted source for comprehensive market intelligence. Delivers cogent analysis of performance metrics for specific companies and regions via accurate and methodically updated market data, focused insights and timely forecasts, based on a thorough knowledge of the cinema world.
IHS Markit Connected Devices & Media Consumption Intelligence Service - Premium combines key addressable market information with in-depth consumer survey data and analysis to provide unparalleled coverage of connected devices and media consumption.
This Service (formerly called "Broadband Technology Intelligence Service") provides time-critical information on the technical aspects of the connected home, ranging from broadband access to online video distribution and domestic hardware.
"Must have" analysis of the major consumer technology platforms and ecosystems and how they are transforming the digital world.
Complete and up-to-date market data, information and analysis on the global interactive leisure software marketplace. Coverage includes well-established games markets such as consoles and handhelds, digital games and subscription services, as well as emerging areas including eSports and virtual reality. Also provides extensive visibility into the Asia games markets.
Comprehensive coverage of the games sector, providing ongoing access to a continuous flow of research across geographies, topics and platforms. Coverage includes a tactical by territory view of games content and games hardware opportunities by each and every segment of the market with Industry competitive dynamics including: company and title performance, content pricing, funding and acquisition analysis.
Premium service available to IHS Markit Technology clients subscribing to all TV Intelligence, Video Intelligence and Broadband Media Intelligence Services. Includes key metrics for 14 distribution channels across 38 individual countries and 8 regional totals, offering the most complete picture available of the paid-for home entertainment market.
Full analysis of emerging markets and the fast-rising digital audience around the world, with forecasts for over 100 countries. Metrics cover all parts of a multiplay offering, including mobile, pay TV, fixed broadband and voice.
The IHS Markit TV & Online Video Intelligence Service - Premium provides key metrics for video distribution across TV and online video platforms for over 100 individual countries and eight regional totals, offering clients the most complete picture of video consumption available.
Critical research that leverages long-standing relationships with operators in over 70 markets, resulting in the only truly comprehensive source of television market intelligence available anywhere in the world.
The IHS Markit TV Sets Intelligence Service offers extensive analysis of the trends driving today's TV set market. Maintained by an experienced team of regional industry experts, the service helps you gain a better understanding of the dynamics in today's global TV market.
IHS TV Sets Intelligence Service - Premium offers extensive analysis of the trends driving today's TV set market. Maintained by an experienced team of regional industry experts, the service helps you gain a better understanding of the dynamics in today's global TV market.
Detailed, in-depth coverage of the US home entertainment market and its globally influential trends. Also includes key US video market data and forecasts on spending, revenue and sales, accompanying critical analyst insights and reports.


Reports View All (1,446)

  • Chenyu Cui | May 23, 2018
    Total consumer spend within the Korean PC online gaming market was KRW 2,367 billion ($2.13 billion) in 2017, representing a decrease of 13.2% year-over-year. Compared to the yearly decrease of 1.6% in 2016, we see accelerating decline due to IP-adapted mobile titles.
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  • Steve Bailey | May 17, 2018
    Welcome to our first Market Monitor on the topics of Digital Console Storefront Strategy & Game Pricing, where we’ll be taking quarterly looks at pricing, discounting behavior, and other strategic elements relevant to the retailing of games on Xbox Live, PlayStation Network, and Nintendo Network, in both the UK and USA.
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  • Charlotte Jones | May 15, 2018
    In 2017, exhibitors continued to invest in RGB with over 315 new RGB screens installed for a total of 699 RGB screens worldwide in 2017, an increase of over 80% from the 384 one year prior and growing more than seven fold from 89 RGB screens active in 2015.
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Analysts View All (38)

  • Icon Executive Director – Research and Analysis, IHS Markit
    Mr. Dan Cryan is the executive director of Research and Analysis at IHS Markit and a thought leader in digital media coverage.
  • Icon Senior Director, Media & Advertising
    Daniel is a Senior Director at IHS Markit, where he oversees the global advertising research, consulting and forecasting practice. His key research areas include the future of TV and video, social media platforms, advertising-funded business models, programmatic advertising, AI-driven marketing, and data strategies.
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