IHS Markit Technology is now a part of Informa Tech. The majority of the research portfolio is available on this site. For access to Automotive, Energy & Power, and Cost Benchmarking & Teardown Analysis, please visit benchmarking.ihsmarkit.com.

Media & Advertising

Business intelligence focused on the dynamics, strategies and trends of today’s advertising, home entertainment and media markets.


Insights

Analyst Insights View All (5,451)

Kia Ling Teoh | September 20, 2019
UK broadcaster Channel 4 has announced a partnership with Sky that will allow Channel 4 Sales to use Sky’s addressable advertising platform Sky AdSmart. As part of a wider multi-year content deal between Channel 4 and Sky, Channel 4 Sales will use Sky AdSmart to deliver targeted ads across its portfolio of linear channels, including UKTV and BT Sports, to Sky and Virgin Media households. In return, highlights of Formula 1 and live coverage of the British Grand Prix will continue to be broadcast on Channel 4, while Sky and NOW TV customers will get access to more programming from the public broadcaster.
Charlotte Jones | September 16, 2019
Projector manufacturer and visualisation firm, Barco, has announced a strategic deal with Chinese firm Unilumin, a major LED manufacturer. As part of the collaboration, Barco intends to acquire a minority stake in the company through a share transfer agreement.

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Services

Subscription Services

Holistic, global view of the rapidly evolving advertising and marketing terrain. The only product of global scope and reach to cover in detail established media including cinema, magazines, newspapers, radio and television; as well as the emerging, digital-driven landscape of mobile and online platforms.
Outpace the competition with timely intelligence on today’s online content and broadband access sectors. This service combines our proprietary market trackers and broadband media reports to deliver global data on broadband access, ISP uptake, and key VOD and online music segment data, in addition to granular data on key players in this space.
Get the complete picture of the global channel and programming content industry. This service features multiple proprietary market trackers that allow you to size and evaluate markets for TV channels and online services at the country and global level.
See the big picture in the global film and cinema industry. This service allows you to track market and technology developments in the global film and theatrical industries with performance metrics for specific companies and regions, as well as continuously updated market data and forecasts.
The trusted source for comprehensive market intelligence. Provides the most granular analysis of cinema sites, screens and premium technology choices by the 80+ largest cinema exhibitors in the world outside China.
Grow your market share with time-critical insight into connected digital devices and technologies. This service features historical and forecast data for 14 connected device types and 17 operating systems across 75 countries. In addition, analyst reports provide continuously-updated information on the audio-visual connected device landscape and on the technology ecosystems that content service providers rely on to distribute online media.
"Must have" analysis of the major consumer technology platforms and ecosystems and how they are transforming the digital world.
Unlock opportunities in digital media distribution with a thorough understanding of consumer behavior worldwide. This service offers bi-annual consumer surveys and analysis on the relationships among device ownership, media preferences, and consumption in key countries. Subscribers can also access our connected devices database, which details installed base and the technology ecosystems used for media distribution in 70+ markets.
Make your move in the global games market with unrivaled data and insight. This service provides extensive data, analysis and forecasts for well-established games media and hardware, such as consoles, handhelds, digital games and subscription services, as well as for emerging areas, including eSports and virtual reality.
Understand, direct and build global businesses across the games sector value chain. This service provides country, regional and global forecast data across all game content segments and devices for key metrics such as sales volumes/value, installed base, ASP and more.
Understand the competitive landscape with data and insight on mobile, pay-TV, fixed broadband and fixed voice markets worldwide. This service features our market trackers with highly accurate, continuously-updated information on operator performance and business strategies in the fixed voice, fixed broadband, mobile, and pay-TV markets across 100+ countries.
Get comprehensive intelligence analysis and insight for the global television and online video markets worldwide. This service features constantly updated detailed company and country-level data analysis on free, pay and online television markets, with detailed coverage of 81 countries worldwide.
Gain a competitive edge with the world’s only truly comprehensive source of television market intelligence. This service delivers constantly updated, detailed company and market-level data analysis on the pay and free television industry across 70+ countries worldwide.
The IHS Markit TV Sets Intelligence Service offers extensive analysis of the trends driving today's TV set market. Maintained by an experienced team of regional industry experts, the service helps you gain a better understanding of the dynamics in today's global TV market.
Solidify your competitive position in the global TV sets market. The TV Sets Intelligence Service – Premium delivers TV set industry analysis and data on all key video and display components inside every major brand and type of TV, such as 4K and curved screens.
A comprehensive view of the US Media market with availability and pricing data at a zip code level. The service includes a detailed look at the online video market as well as consumer preferences for devices and media consumption.
Gain insight into the markets for front-end, user-experience, and monetization technologies. This service allows vendors, media companies and investors to understand buyer needs, track capital flows in the market, perform basic due diligence and understand where value-creation is taking place across front-end and UX-related technologies.

Reports

Reports View All (1,525)

  • Piers Harding-Rolls, Steve Bailey | September 18, 2019
    The Games Console Market & Hardware Report Series consists of four reports through the calendar year and are based on the extensive console market databases we have within our Games Intelligence services. Three quarterly reports which are published after Q1, Q2 and Q3 and a full year analysis after Q4.
    Subscribers Only
  • Xin Zhang | September 11, 2019
    Global box office revenue grew 3.3% in 2018, ending the year at $41.6 billion (for all countries with data available in this report), according to data from the IHS Markit Cinema Intelligence.
    Subscribers Only
  • Fateha Begum | September 11, 2019
    Increases in smartphone penetration, along with the roll out of 4G, has seen out-of-home video consumption rise in the past years. Mobile carrier plans to push 4G have largely focused on content partnerships, driving long-form content consumption out of the home.
    Subscribers Only

Data

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Presentations

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Press Releases

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Analysts View All (37)

  • Icon Senior Research Analyst, Channels & Programming, TMT
    Aled Evans is a Senior Research Analyst for IHS Markit in the TMT Content team.
  • Icon Manager – Research and Analysis, Service Providers & Platforms
    Ms. Alzbeta Fellenbaum, a principal analyst and manager of research at IHS Markit, leads strategic analysis in telecom for the Service Providers & Platforms team.
  • Analyst photo placeholder Subject Matter Expert, Electronics and Media
    Brandt Fifer is a subject matter expert for IHS Technology where he primarily corresponds with clients as a concierge for the Strategic Support Services platform, guiding clients to IHS-enabled solutions and needs. He has also contributed to research and analysis on the subject of negotiation strategy and tactics within the mobile device value chain.
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