Media & Advertising

Business intelligence focused on the dynamics, strategies and trends of today’s advertising, home entertainment and media markets.


Analyst Insights View All (5,094)

Max Signorelli | July 25, 2017
UPC Switzerland has started offering the MySports Pro premium package to its Connect & Play TV, internet and telephony customers as well as other Suissedigital cable operators. This package is currently available at no extra charge and offers access to sports channels from providers such as Sky, Eurosport and Sport1.
Rob Moyser | July 18, 2017
Telecommunications group Altice is to acquire a 94.7% stake in the Portuguese media company Media Capital from Spanish media group Prisa. The deal will give Altice control of both an assortment of popular Portuguese TV and radio stations, including free-to-air TV channel TVI, and content producer Plural Entertainment. The acquisition is currently valued at €440 million ($503 million), however is subject to adjustments for debt and working capital.

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Subscription Services

Helping customers make critical decisions to ensure success in today’s rapidly changing advertising and marketing landscape.
Broadband Media Intelligence provides detailed, constantly updated company and market information on the broadband access and online entertainment industries of 50 markets worldwide.
Broadcast & Internet Video Software, Security & Analytics allows vendors, media companies, institutional investors, and strategic investors to benchmark competitor activity, track the flow capital in the market, and understand where value-creation is taking place across front-end and UX-related technologies.
Providing a complete view of the global TV channels and programming industry across all platforms to provide accurate and market sizing metrics, coverage of commercial and public free-to-air and pay TV, as well as online services.
Cinema worldwide continues to evolve in numerous directions. Digital cinema is now the format of choice bringing with it major changes in content distribution, packaging, and production methods. If you want to succeed in this increasingly complex business, you’ll need a trusted source of comprehensive market intelligence.
This Service (formerly called "Broadband Technology Intelligence Service") provides comprehensive time-critical information about the technical aspects of the connected home ranging from broadband access, to online video distribution and domestic hardware.
As leading provider of information and analysis on the global interactive leisure software and marketplace, IHS has launched a service to provide clients with up-to-date and reliable market data.
Games Intelligence Service - Premium offers comprehensive coverage of the games sector. It provides ongoing access to a continuous flow of research across geographies, topics and platforms.
The Home Entertainment Key Performance Indicators (KPI) is a premium service available to IHS clients who subscribe to all TV Intelligence, Video Intelligence and Broadband Media Intelligence services. The KPI measure key metrics for 14 distribution channels across 38 individual countries and eight regional totals, offering clients the most complete picture of paid-for home entertainment market performance available.

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With a focus on the economics of mobile content and services, Mobile Media Intelligence, provides must have analysis of the business models that are transforming the digital world, including apps, app stores, messaging, games, music and video. This includes the value-added service strategies of operators and smartphone makers, plus over-the-top start-ups and established media companies. The service offers both global trends and market data for 48 countries.
With forecasts for over 100 countries, IHS Operator Multiplay Intelligence offers an extremely wide analysis of emerging markets and the fast rising digital audience around the world. The service metrics cover all parts of a multiplay offering: mobile, pay TV, fixed broadband and voice. Operator Multiplay benchmarks the performance of leading operators and their strategies for combining services to boost customer retention and revenues.
The TV Media Intelligence Service leverages long-standing relationships with operators in all of the 70+ markets that we cover, resulting in the only truly comprehensive source of television market intelligence available anywhere in the world.
The IHS TV Sets Intelligence Service offers extensive analysis of the trends driving today's TV set market. Maintained by an experienced team of regional industry experts, the service helps you gain a better understanding of the dynamics in today's global TV market.
IHS TV Sets Intelligence Service - Premium offers extensive analysis of the trends driving today's TV set market. Maintained by an experienced team of regional industry experts, the service helps you gain a better understanding of the dynamics in today's global TV market.
Video Media Intelligence service provides the world's most reliable and detailed information on the global packaged video markets.

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Reports View All (1,404)

  • Erik Brannon | July 26, 2017
    Pay TV penetration is on the decline as households cut the cord, and more importantly, newly forming households don’t subscribe to pay TV video in the first place.
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  • Fateha Begum, Rob Moyser | July 24, 2017
    Analysis of changes in television viewing behaviour across broadcast and digital platforms across the big five European markets. In this report, IHS Markit analysts examine key trends across linear, PVR-timeshifted, pay-TV VoD and online video viewing.
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  • Erik Brannon | July 24, 2017
    2016 was a good year for Mexican pay TV; all platforms, cable, satellite, and IPTV experienced growth in video subscribers, adding a combined 1.47m subscribers, growth of 8.11% in the year.
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Data View All (1,156)


Presentations View All (195)

  • Daniel Knapp, PhD | July 11, 2017
    At Interact Congress 2017 in Amsterdam, Daniel Knapp presented IAB Europe's Adex Benchmark, an annual survey of online advertising spend in Europe. The research enables like-for-like comparison of 27 European online advertising markets across display, video, mobile, search and classifieds & directories.
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  • Piers Harding-Rolls | June 30, 2017
    In this presentation, delivered at IHS Markit's Media & Technology Conference in June 2017, Piers Harding-Rolls analyses the opportunity for virtual reality (VR). This looks at the addressable installed base of devices and platforms, entertainment and content spending, and forecasts the evolution of VR technology.
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  • Orpheas Tapanlis | June 02, 2017
    What drives the programmatic market and what drives the ad markets generally? The answer is video programmatic as it is the fastest growing sector with almost 40% compound annual growth rate. Commoditisation of programmatic in the more advanced markets causes the harmonisation of the market- a wider adoption of programmatic due to the universal effects of data and algorithms.
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Press Releases

Press Releases View All (129)

Analysts View All (44)

  • Icon Senior Director, Broadband Media
    Dan oversees the strategic development of the company's global output on the business and economics of broadband, the digital distribution of ebooks, movies, music, TV and user-generated content, and the relationship between content and consumer technology.
  • Icon Senior Director, Media & Advertising
    Daniel is a Senior Director at IHS Markit, where he oversees the global advertising research, consulting and forecasting practice. His key research areas include the future of TV and video, social media platforms, advertising-funded business models, programmatic advertising, AI-driven marketing, and data strategies.
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