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Comprehensive analysis and data, and insight on the global advertising market, including coverage of broadcasters, online platforms and regional trends.
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Helping customers make critical decisions to ensure success in today’s rapidly changing advertising and marketing landscape.

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Presentations

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  • February 08, 2017
    This presentation deciphers the four facets of programmatic TV advertising and provides real-world examples of programmatic TV applications in different countries. It is an introduction to the complex world of programmatic TV advertising and a useful guide for any broadcaster and cable group developing programmatic TV capabilities.
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  • Daniel Knapp, PhD | December 05, 2016
    What’s the state of video programmatic in Nordics versus the rest of Europe, and how does the programmatic video ecosystem evolve? Daniel Knapp provided answers in this presentation at SpotX’s Nordic launch event in Stockholm.
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  • Daniel Knapp, PhD | October 12, 2016
    This slidedeck was presented by Daniel Knapp at the Evening Seminar, The Future of Digital Advertising, on October 4, 2016. It outlines the new players and data infrastructures in the digital advertising landscape. The presentation explores M&A strategies, how different companies build advertising ecosytems and looks at how Facebook, Google, big media companies, but also advertisers, CRM companies and large auditing firms develop advertising technology and marketing technology offering.
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Analysts View All (11)

  • Icon Senior Director, Media & Advertising
    Daniel is a Senior Director at IHS Markit, where he oversees the global advertising research, consulting and forecasting practice. His key research areas include the future of TV and video, social media platforms, advertising-funded business models, programmatic advertising, AI-driven marketing, and data strategies.
  • Icon Analyst, Advertising & Television Media
    Kia Ling joined IHS in April 2014 as an analyst, based in Penang, Malaysia. She monitors and models development in advertising and television programming in the Asia Pacific region.

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