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Today’s advertising professional must navigate a rapidly changing and fragmented environment, with numerous and diverse elements vying for consumer mindshare. As mobile apps and online platforms have increased in popularity, advertisers are finding it harder than ever to get the attention of their target audience.

Attain a holistic, global view of the modern advertising world and its myriad challenges with our timely analysis and data on established media including cinema, magazines, newspapers, radio and television—as well as the emerging, digital-driven landscape of mobile and online platforms.
Insights

Analyst Insights View All (338)

  • Kia Ling Teoh | December 18, 2018
    IHS Markit analysts attended Asia TV Forum in Singapore on 5-7 December to catch up on TV and online video market trends in Asia. Global consumer platforms Facebook and Twitter were in the speaker line-up consisted alongside TV and online video companies. Key themes we noted are as follows: 1. Partnerships and collaboration among local and regional players are seen as key to fight the power of global giants such as YouTube, Facebook, Netflix and Amazon 2. Telecommunication companies are playing a bigger role in the TV and online video market, leveraging their user base and the mobile data they own
  • Ryan Doherty | December 11, 2018
    ITV expects its fourth quarter ad revenue for 2018 to fall 3%, which it has attributed to economic uncertainty associated with the protracted Brexit negotiations. Its outlook suggests net advertising revenue will be broadly flat in 2018, dampening expectations about the overall resilience of the UK TV ad market.
  • Ryan Doherty | October 18, 2018
    AT&T has unveiled its advertising and analytics business Xandr. Named after AT&T founder Alexander Graham Bell, Xandr will house all of the telco giant’s data-led offerings, including addressable advertising service AT&T AdWorks, analytics business ATT.net and ad-tech unit AppNexus.

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Holistic, global view of the rapidly evolving advertising and marketing terrain. The only product of global scope and reach to cover in detail established media including cinema, magazines, newspapers, radio and television; as well as the emerging, digital-driven landscape of mobile and online platforms.

Reports

Reports View All (58)

  • Ryan Doherty, Kia Ling Teoh | January 18, 2019
    Despite the growth of online video ad revenues, European broadcasters are struggling to sustain their share of ad revenue in online video thanks to the digital duopoly, Facebook and Google. To address this, broadcasters have revised their strategies and alliances have become more commonplace. IHS Markit has analysed these collaborations and assess what it means for European TV broadcasting and the ad-supported online video market.
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  • Icon Tim Westcott | January 08, 2019
    The Media & Technology Digest provides a monthly analysis of the key trends and innovations shaping the global technology landscape. Written by our senior analysts the digest includes a detailed focus on key industry hot topics, analysis of all major industry and product announcements with in-depth examinations of significant industry trends.
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  • Kia Ling Teoh | August 17, 2017
    The bi-annual M&A Market Monitor identifies the key investments in the media landscape. Traditional advertising players, broadcasting groups, agency titans, and online giants are the main investors, but we are increasingly witnessing telecoms, private equity firms, and consultancy firms engage in similar activities.
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Data

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Presentations

Presentations View All (32)

  • Daniel Knapp, PhD | September 20, 2018
    The IAB Europe AdEx Benchmark report, produced in collaboration between IAB Europe and IHS Technology, Media and Telecom is the definitive guide to the state of the online advertising market in Europe. The research enables like-for-like comparison of 27 European online advertising markets across display, video, mobile, search and classifieds & directories.
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  • Daniel Knapp, PhD | September 18, 2018
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  • Daniel Knapp, PhD | December 18, 2017
    What will define the future of digital advertising? As 2017 comes to a close, this presentation identifies 12 trends anyone in digital marketing needs to have on their radar for 2018 and beyond, from the future of brands, the role of platforms over the rise of smart assistants to applications of AI.
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Press Releases

Press Releases View All (23)


Analysts View All (12)

  • Icon Senior Director, Media & Advertising
    Daniel is a Senior Director at IHS Markit, where he oversees the global advertising research, consulting and forecasting practice. His key research areas include the future of TV and video, social media platforms, advertising-funded business models, programmatic advertising, AI-driven marketing, and data strategies.
  • Icon Senior Research Analyst – Advertising & Television Media, IHS Markit
    Ms. Kia Ling Teoh is a senior research analyst, Advertising & Television Media at IHS Markit.

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