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Today’s advertising professional must navigate a rapidly changing and fragmented environment, with numerous and diverse elements vying for consumer mindshare. As mobile apps and online platforms have increased in popularity, advertisers are finding it harder than ever to get the attention of their target audience.

Attain a holistic, global view of the modern advertising world and its myriad challenges with our timely analysis and data on established media including cinema, magazines, newspapers, radio and television—as well as the emerging, digital-driven landscape of mobile and online platforms.
Insights

Analyst Insights View All (320)

  • Kia Ling Teoh, Qingzhen (Jessie) Chen, Orpheas Tapanlis | June 21, 2017
    Snap has signed an estimated $100 million deal with Hollywood studio Time Warner. Time Warner will create up to 10 original shows a year for Snapchat in a range of genres including scripted dramas, comedies and documentaries. These shows will run three to five minutes in a mobile-friendly vertical format. Currently there is one new show airing per day and Time Warner expects to increase this to three shows per day by the end of this year. As part of the deal, Time Warner will also commit to investing in ads from Time Warner properties like HBO, Turner and Warner Bros. on Snapchat over the next two years. Ad revenue will be split evenly between the two partners.
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  • Orpheas Tapanlis | June 20, 2017
    Modern Times Group (MTG), the Sweden-based broadcaster, has continued its expansion in the games sector with the acquisition of San Francisco-based web gaming platform Kongregate from GameStop Corp for an enterprise value of $55 million. MTG will fully own the games publisher and developer.
  • Qingzhen (Jessie) Chen | June 19, 2017
    Snap Inc. continues to push into Facebook’s territory by making ads easier to buy and more simple to create for small businesses, a section of advertisers that Facebook has recently dominated. By making its ad offering more attractive to small businesses, Snap is complementing its direct-response offering to this group of advertisers, who have fewer budgets for brand marketing and seek an immediate response from their audience.

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Helping customers make critical decisions to ensure success in today’s rapidly changing advertising and marketing landscape.

Reports

Reports View All (54)

  • Icon Tim Westcott | June 02, 2017
    The Media & Technology Digest provides a monthly analysis of the key trends and innovations shaping the global technology landscape. Written by our senior analysts the digest includes a detailed focus on key industry hot topics, analysis of all major industry and product announcements with in-depth examinations of significant industry trends.
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  • Qingzhen (Jessie) Chen, Kia Ling Teoh | March 15, 2017
    The 2016 APAC ad market was bolstered by a robust performance of traditional media and the rapid growth of online. In this Market Monitor, we look at the market performance of top ten APAC ad markets, and the key players that shape this thriving regional ad growth.
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  • Jack Kent, Qingzhen (Jessie) Chen | February 23, 2017
    Snap reported 161m active users at the end of 2016 and a total of $404m annual revenues. Still in the early stages of monetisation, Snap's costs have also been growing as it expands its platform of content and services. This report analyses Snap's post-IPO growth potential and challenges.
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Presentations

Presentations View All (27)

  • Orpheas Tapanlis | June 02, 2017
    What drives the programmatic market and what drives the ad markets generally? The answer is video programmatic as it is the fastest growing sector with almost 40% compound annual growth rate. Commoditisation of programmatic in the more advanced markets causes the harmonisation of the market- a wider adoption of programmatic due to the universal effects of data and algorithms.
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  • February 08, 2017
    This presentation deciphers the four facets of programmatic TV advertising and provides real-world examples of programmatic TV applications in different countries. It is an introduction to the complex world of programmatic TV advertising and a useful guide for any broadcaster and cable group developing programmatic TV capabilities.
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  • Daniel Knapp, PhD | December 05, 2016
    What’s the state of video programmatic in Nordics versus the rest of Europe, and how does the programmatic video ecosystem evolve? Daniel Knapp provided answers in this presentation at SpotX’s Nordic launch event in Stockholm.
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Press Releases

Press Releases View All (17)


Analysts View All (11)

  • Icon Senior Director, Media & Advertising
    Daniel is a Senior Director at IHS Markit, where he oversees the global advertising research, consulting and forecasting practice. His key research areas include the future of TV and video, social media platforms, advertising-funded business models, programmatic advertising, AI-driven marketing, and data strategies.
  • Icon Analyst, Advertising & Television Media
    Kia Ling joined IHS in April 2014 as an analyst, based in Penang, Malaysia. She monitors and models development in advertising and television programming in the Asia Pacific region.

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