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Today’s advertising professional must navigate a rapidly changing and fragmented environment, with numerous and diverse elements vying for consumer mindshare. As mobile apps and online platforms have increased in popularity, advertisers are finding it harder than ever to get the attention of their target audience.

Attain a holistic, global view of the modern advertising world and its myriad challenges with our timely analysis and data on established media including cinema, magazines, newspapers, radio and television—as well as the emerging, digital-driven landscape of mobile and online platforms.
Insights

Analyst Insights View All (326)

  • Kia Ling Teoh, Daniel Knapp, PhD | November 16, 2017
    Channel 4 has announced its investment in European Broadcaster Exchange (EBX), a pan-European trading platform for digital video advertising founded by free-to-air broadcasters TF1 Group (France), ProsiebenSat.1 (Germany) and Mediaset (Italy and Spain). Headquartered in London, EBX will aggregate the video on-demand inventory of its participants and allow advertisers to run regional campaigns with programmatic purchasing. It is created with an objective to allow advertisers to tap into one single source for premium video inventory on a regional scale. Subject to European competition authorities’ clearance, the four partners will each take a 25 percent stake in the business.
  • Kia Ling Teoh | October 30, 2017
    The first half results of Indian broadcasters have been disrupted by the country's sweeping tax reforms. Zee Entertainment's consolidated advertising revenue increased by a relatively modest 2.9% year-on-year to INR 9.9 billion ($152 million) in the quarter ending on 30 September, while subscription revenue dropped 14% year-on-year to INR 5 billion ($77 million). Operating cost was down 24.7% on the same period the year before to INR 5.8 billion, a result of its sale of Ten Sports to Sony Pictures. Viacom18, a 50/50 joint venture between Viacom and Mumbai-based TV 18 Broadcast, reported that consolidated revenue grew 4% in the same quarter, attributed the modest growth to pullback by advertisers in the wake of tax transition.
  • Kia Ling Teoh | October 20, 2017
    Netflix announced its first original children's series productions with Indian and South Korean partners at the MipJunior event in Cannes this week. Andy Yeatman, kids and family director, also gave some insight on the importance of children's content to the global streaming service. The two new productions, Mighty Little Bheem and Yoohoo & Friends, are based on established kids characters in each territory and will be launched in 2018.

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Holistic, global view of the rapidly evolving advertising and marketing terrain. The only product of global scope and reach to cover in detail established media including cinema, magazines, newspapers, radio and television; as well as the emerging, digital-driven landscape of mobile and online platforms.

Reports

Reports View All (57)

  • Icon Tim Westcott | December 11, 2017
    The Media & Technology Digest provides a monthly analysis of the key trends and innovations shaping the global technology landscape. Written by our senior analysts the digest includes a detailed focus on key industry hot topics, analysis of all major industry and product announcements with in-depth examinations of significant industry trends.
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  • Kia Ling Teoh | August 17, 2017
    The bi-annual M&A Market Monitor identifies the key investments in the media landscape. Traditional advertising players, broadcasting groups, agency titans, and online giants are the main investors, but we are increasingly witnessing telecoms, private equity firms, and consultancy firms engage in similar activities.
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  • Kia Ling Teoh | July 11, 2017
    Our annual Global Mobile Advertising Revenue study shows the market reached $83 billion in 2016, driven by a “mobile-first” consumer environment and improving marketing technologies. This report takes a deep dive into the growth of each region, and format (display, search, and messaging).
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Presentations

Presentations View All (29)

  • Daniel Knapp, PhD | November 28, 2017
    The IAB Europe AdEx Benchmark report, produced in collaboration between IAB Europe and IHS Technology, is the definitive guide to the state of the online advertising market in Europe. The research enables like-for-like comparison of 27 European online advertising markets across display, video, mobile, search and classifieds & directories.
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  • Daniel Knapp, PhD | July 11, 2017
    At Interact Congress 2017 in Amsterdam, Daniel Knapp presented IAB Europe's Adex Benchmark, an annual survey of online advertising spend in Europe. The research enables like-for-like comparison of 27 European online advertising markets across display, video, mobile, search and classifieds & directories.
    Subscribers Only
  • June 02, 2017
    What drives the programmatic market and what drives the ad markets generally? The answer is video programmatic as it is the fastest growing sector with almost 40% compound annual growth rate. Commoditisation of programmatic in the more advanced markets causes the harmonisation of the market- a wider adoption of programmatic due to the universal effects of data and algorithms.
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Press Releases

Press Releases View All (18)


Analysts View All (11)

  • Icon Senior Director, Media & Advertising
    Daniel is a Senior Director at IHS Markit, where he oversees the global advertising research, consulting and forecasting practice. His key research areas include the future of TV and video, social media platforms, advertising-funded business models, programmatic advertising, AI-driven marketing, and data strategies.
  • Icon Senior Research Analyst – Advertising & Television Media, IHS Markit
    Ms. Kia Ling Teoh is a senior research analyst, Advertising & Television Media at IHS Markit.

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