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Comprehensive analysis and data, and insight on the global advertising market, including coverage of broadcasters, online platforms and regional trends.
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Analyst Insights View All (304)

  • Orpheas Tapanlis | January 13, 2017
    TF1 Group and Mediaset have made a combined €53 million ($56 million) investment in ProSiebenSat.1’s multichannel network (MCN) platform Studio 71, cementing a strategic partnership between three of Europe’s largest free-to-air broadcasters. The deal is the form of a capital increase that will provide Italy’s Mediaset with a 5.5% share and France’s TF1 with 6.1% in Studio 71. Founded in 2013, Studio 71 is valued at approximately €400 million with the majority shareholder ProSiebenSat.1 holding 70% shares and the remaining 18.1% of the shares remaining with US partner Collective Digital Studio.
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  • Cecilia Zhu | January 03, 2017
    TV operating system provider Zenterio has acquired the remaining 75% of the advertising technology company Adscribe.
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  • Kia Ling Teoh, Jun Wen Woo | December 16, 2016
    The Asia TV Forum (ATF) is an international market for companies involved in financing, co-production and distribution of TV content across all platforms. Held in Singapore from 6-9 December 2016, it attracted more than 5,000 attendees this year. The event brought together content creators, brands and media platforms to discuss the latest developments in the Asian TV landscape.
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Reports

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Data

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Presentations

Presentations View All (25)

  • Daniel Knapp | December 05, 2016
    What’s the state of video programmatic in Nordics versus the rest of Europe, and how does the programmatic video ecosystem evolve? Daniel Knapp provided answers in this presentation at SpotX’s Nordic launch event in Stockholm.
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  • Daniel Knapp | October 12, 2016
    This slidedeck was presented by Daniel Knapp at the Evening Seminar, The Future of Digital Advertising, on October 4, 2016. It outlines the new players and data infrastructures in the digital advertising landscape. The presentation explores M&A strategies, how different companies build advertising ecosytems and looks at how Facebook, Google, big media companies, but also advertisers, CRM companies and large auditing firms develop advertising technology and marketing technology offering.
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  • Eleni Marouli | October 12, 2016
    This slidedeck was presented by Eleni Marouli at the Evening Seminar, The Future of Digital Advertising, on October 4, 2016. It outlines the promise of programmatic and the subsequent programmatic reality in display and video.The presentation then goes on to explore some key thremes in the programmatic TV space
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Press Releases

Press Releases View All (17)


Analysts View All (12)

  • Icon Senior Director, Advertising
    Daniel is a Senior Director at IHS, where he oversees the global advertising research, consulting and forecasting practice. His key research areas include media market disruption, the re-architecting of the media industry through data-driven approaches, publishers’ digital innovation strategies, platform economics, advertising technology, and media M&A.
  • Icon Principal Analyst, Advertising
    Eleni Marouli is a Principal Analyst and Manager in the media group at IHS Markit.
  • Icon Analyst, Advertising & Television Media
    Kia Ling joined IHS in April 2014 as an analyst, based in Penang, Malaysia. She monitors and models development in advertising and television programming in the Asia Pacific region.

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