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Comprehensive analysis and data, and insight on the global advertising market, including coverage of broadcasters, online platforms and regional trends.

Analyst Insights View All (297)

  • Qingzhen (Jessie) Chen | November 29, 2016
    Strong online ad revenue growth for Tencent was driven by the Summer Olympics and the gradual increase of ad load to its social media arm, Weixin (also known as WeChat) in Q3 2016. Benefiting from strict regulation in China, Tencent has been able to dominate the Chinese social media landscape, first with QQ Messenger, and now with Weixin, without any serious competition from Facebook, Twitter and Snapchat. IHS Markit expects this will remain the case for the near future.
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  • Kia Ling Teoh, David Scott | November 23, 2016
    The CASBAA Convention 2016 brought together pay TV operators, content creators, OTT providers, advertisers, and regulators in the Asia Pacific to discuss the latest developments in the cable and satellite television broadcasting industry. The key takeaways of the three-day event in Macau were: Pay TV is here to stay but operators are witnessing an increase in consumption of content on devices other than TV screens. There is a need for a holistic measurement of traditional and digital media whilst the importance of data analytics continues to grow. The implementation of programmatic TV in the Asia Pacific is a key challenge. The role of telecommunication companies in the TV ecosystem continues to increase.
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  • Eleni Marouli | November 15, 2016
    Adobe intends to acquire the video advertising technology company, TubeMogul for $540 million. TubeMogul is a US-headquartered, demand-side platform (DSP), servicing advertisers and agencies in programmatic video advertising. It filed for an IPO in July 2014 and reported earnings of $56.1m in Q3 2016, up 21% from the year before. Adobe generated $1.5bn in revenue in Q3 2016, an increase of 20% year-on-year. The acquisition is expected to close in Q1 2017, subject to regulatory approval.
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Reports View All (50)

  • Qingzhen (Jessie) Chen, Kia Ling Teoh | November 16, 2016
    The bi-annual M&A Market Monitor identifies the key M&A and investment activity in the media and advertising landscape. Over the last 6 months we saw a consolidation of TV networks across the US and Europe, increased investment from agencies particularly in APAC and continued activity from online companies. Data companies and emerging markets were the hottest target for acquisition and funding in H1 2016, but media players vary their investment strategies according to their development plan.
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  • Icon Tim Westcott | November 01, 2016 Subscribers Only
  • Qingzhen (Jessie) Chen | October 25, 2016
    The emerging-market bloc of BRIC is forecasted to grow its advertising revenue of 8.9% in 2016. Some of the growth has been stunted by political uncertainty, change of advertising regulations, and slow economic recovery. But ad revenue loss are offset by BRIC’s high consumer spending and government support
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Data View All (62)


Presentations View All (24)

  • Daniel Knapp | December 05, 2016
    What’s the state of video programmatic in Nordics versus the rest of Europe, and how does the programmatic video ecosystem evolve? Daniel Knapp provided answers in this presentation at SpotX’s Nordic launch event in Stockholm.
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  • Eleni Marouli | October 12, 2016
    This slidedeck was presented by Eleni Marouli at the Evening Seminar, The Future of Digital Advertising, on October 4, 2016. It outlines the promise of programmatic and the subsequent programmatic reality in display and video.The presentation then goes on to explore some key thremes in the programmatic TV space
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  • Orpheas Tapanlis | October 10, 2016
    This slidedeck was presented by Orpheas Tapanlis at the Evening Seminar, The Future of Digital Advertising, on October 4, 2016. It outlines the correlation of growth of the economy in USA for the last 16 years and the corresponding ad market growth. Much more digitally advanced Top 5 EU markets contribute to 85% of the whole EU market. In 2018 with the help of the Chinese market APAC will overtake North America and widen its lead from US. In 2010 14 countries owned 80% of the global ad revenues and 13 in 2015.
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Press Releases

Press Releases View All (16)

Analysts View All (13)

  • Icon Senior Director, Advertising
    Daniel is a Senior Director at IHS, where he oversees the global advertising research, consulting and forecasting practice. His key research areas include media market disruption, the re-architecting of the media industry through data-driven approaches, publishers’ digital innovation strategies, platform economics, advertising technology, and media M&A.
  • Icon Principal Analyst, Advertising
    Eleni Marouli is a Principal Analyst and Manager in the media group at IHS Markit.
  • Icon Analyst, Advertising & Television Media
    Kia Ling joined IHS in April 2014 as an analyst, based in Penang, Malaysia. She monitors and models development in advertising and television programming in the Asia Pacific region.

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