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Today’s advertising professional must navigate a rapidly changing and fragmented environment, with numerous and diverse elements vying for consumer mindshare. As mobile apps and online platforms have increased in popularity, advertisers are finding it harder than ever to get the attention of their target audience.

Attain a holistic, global view of the modern advertising world and its myriad challenges with our timely analysis and data on established media including cinema, magazines, newspapers, radio and television—as well as the emerging, digital-driven landscape of mobile and online platforms.
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Helping customers make critical decisions to ensure success in today’s rapidly changing advertising and marketing landscape.

Reports

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  • Icon Tim Westcott | May 04, 2017
    The Media & Technology Digest provides a monthly analysis of the key trends and innovations shaping the global technology landscape. Written by our senior analysts the digest includes a detailed focus on key industry hot topics, analysis of all major industry and product announcements with in-depth examinations of significant industry trends.
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  • Qingzhen (Jessie) Chen, Kia Ling Teoh | March 15, 2017
    The 2016 APAC ad market was bolstered by a robust performance of traditional media and the rapid growth of online. In this Market Monitor, we look at the market performance of top ten APAC ad markets, and the key players that shape this thriving regional ad growth.
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  • Jack Kent, Qingzhen (Jessie) Chen | February 23, 2017
    Snap reported 161m active users at the end of 2016 and a total of $404m annual revenues. Still in the early stages of monetisation, Snap's costs have also been growing as it expands its platform of content and services. This report analyses Snap's post-IPO growth potential and challenges.
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Data

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Presentations

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  • February 08, 2017
    This presentation deciphers the four facets of programmatic TV advertising and provides real-world examples of programmatic TV applications in different countries. It is an introduction to the complex world of programmatic TV advertising and a useful guide for any broadcaster and cable group developing programmatic TV capabilities.
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  • Daniel Knapp, PhD | December 05, 2016
    What’s the state of video programmatic in Nordics versus the rest of Europe, and how does the programmatic video ecosystem evolve? Daniel Knapp provided answers in this presentation at SpotX’s Nordic launch event in Stockholm.
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  • Daniel Knapp, PhD | October 12, 2016
    This slidedeck was presented by Daniel Knapp at the Evening Seminar, The Future of Digital Advertising, on October 4, 2016. It outlines the new players and data infrastructures in the digital advertising landscape. The presentation explores M&A strategies, how different companies build advertising ecosytems and looks at how Facebook, Google, big media companies, but also advertisers, CRM companies and large auditing firms develop advertising technology and marketing technology offering.
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Press Releases

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Analysts View All (11)

  • Icon Senior Director, Media & Advertising
    Daniel is a Senior Director at IHS Markit, where he oversees the global advertising research, consulting and forecasting practice. His key research areas include the future of TV and video, social media platforms, advertising-funded business models, programmatic advertising, AI-driven marketing, and data strategies.
  • Icon Analyst, Advertising & Television Media
    Kia Ling joined IHS in April 2014 as an analyst, based in Penang, Malaysia. She monitors and models development in advertising and television programming in the Asia Pacific region.

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