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Today’s advertising professional must navigate a rapidly changing and fragmented environment, with numerous and diverse elements vying for consumer mindshare. As mobile apps and online platforms have increased in popularity, advertisers are finding it harder than ever to get the attention of their target audience.

Attain a holistic, global view of the modern advertising world and its myriad challenges with our timely analysis and data on established media including cinema, magazines, newspapers, radio and television—as well as the emerging, digital-driven landscape of mobile and online platforms.
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  • Kia Ling Teoh | February 15, 2019
    Governments in Malaysia and Singapore are stepping up anti-piracy initiatives as pay TV operators and online subscription platforms suffer from the impact of set-top-boxes offering illegal access to their services. The Malaysian Communications and Multimedia Commission (MCMC) held an Anti-Piracy Summit on 14 February with support from Coalition Against Piracy, the Asia Video Industry Association, TV and online broadcasters Astro, Media Prima, Dim Sum, and iFlix. The event highlighted the revenues lost by industry and government because of piracy.
  • Ryan Doherty | February 12, 2019
    Comcast-owned NBCUniversal has announced plans for a hybrid online video service that will incorporate both an ad-supported tier and a consumer-paid subscription. Launching in the first quarter of 2020, the core target audience will be pay TV subscribers and Sky customers, meaning that the focus of the service is more of a “TV Everywhere” offer than a standalone direct to consumer subscription.
  • Kia Ling Teoh, Ryan Doherty | January 24, 2019
    Viacom has revealed its intentions to go direct-to-consumer via the acquisition of ad-supported streaming service Pluto TV. The deal is worth a reported $340 million and will see Pluto TV operate as an independent subsidiary of Viacom. The transaction is expected to close in the first quarter of 2019.

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Holistic, global view of the rapidly evolving advertising and marketing terrain. The only product of global scope and reach to cover in detail established media including cinema, magazines, newspapers, radio and television; as well as the emerging, digital-driven landscape of mobile and online platforms.

Reports

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  • Icon Tim Westcott | March 06, 2019
    The Media & Technology Digest provides a monthly analysis of the key trends and innovations shaping the global technology landscape. Written by our senior analysts the digest includes a detailed focus on key industry hot topics, analysis of all major industry and product announcements with in-depth examinations of significant industry trends.
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  • Ryan Doherty, Kia Ling Teoh | January 18, 2019
    Despite the growth of online video ad revenues, European broadcasters are struggling to sustain their share of ad revenue in online video thanks to the digital duopoly, Facebook and Google. To address this, broadcasters have revised their strategies and alliances have become more commonplace. IHS Markit has analysed these collaborations and assess what it means for European TV broadcasting and the ad-supported online video market.
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  • Kia Ling Teoh | August 17, 2017
    The bi-annual M&A Market Monitor identifies the key investments in the media landscape. Traditional advertising players, broadcasting groups, agency titans, and online giants are the main investors, but we are increasingly witnessing telecoms, private equity firms, and consultancy firms engage in similar activities.
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Data

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Presentations

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  • September 20, 2018
    The IAB Europe AdEx Benchmark report, produced in collaboration between IAB Europe and IHS Technology, Media and Telecom is the definitive guide to the state of the online advertising market in Europe. The research enables like-for-like comparison of 27 European online advertising markets across display, video, mobile, search and classifieds & directories.
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  • September 18, 2018
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  • December 18, 2017
    What will define the future of digital advertising? As 2017 comes to a close, this presentation identifies 12 trends anyone in digital marketing needs to have on their radar for 2018 and beyond, from the future of brands, the role of platforms over the rise of smart assistants to applications of AI.
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Press Releases

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Analysts View All (10)

  • Icon Senior Research Analyst – Advertising & Television Media, IHS Markit
    Ms. Kia Ling Teoh is a senior research analyst, Advertising & Television Media at IHS Markit.

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