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Comprehensive analysis and data, and insight on the global advertising market, including coverage of broadcasters, online platforms and regional trends.

Analyst Insights View All (313)

  • Vladimir Ryazantsev, Orpheas Tapanlis | March 24, 2017
    Swedish media group Modern Times Group has agreed to sell 100% of its TV, digital and radio businesses in the Baltic region to private equity group Providence Equity Partners, for approximately €115 million. The completion of the deal is subject to the approval of the local regulators.
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  • Kia Ling Teoh | March 24, 2017
    Hong Kong pay TV operator I-Cable is facing an uncertain future after parent company The Wharf Holdings said that it would cease funding for the company after failing to find a buyer. Wharf, which owns a 74% stake in I-Cable, announed that it was negotiating a potential sale in July 2016, as part of a strategic review, but has now said that it has terminated discussions. Wharf is now expect to focus on its main property business but will continue to operate free-to-air (FTA) channel Fantastic TV. I-Cable’s pay TV license will expire in May 2017 and it is due to respond to a 12-year renewal offer by 26 April 2017; an acceptance means commitment of HK$3.4billion ($438 million) investment for the first six years. Meanwhile, the company’s subsidiary Fantastic TV was awarded a free-to-air (FTA) broadcast license in May 2016, committing to an investment of HK$660million ($85million) in the first 18-42 months of its operation. Its FTA Cantonese channel is set to roll out in May this year. I-Cable’s revenue decreased 7 percent in 2016, from HK$1,510million ($194million) to HK$1,406million ($181million); operation loss widened from HK$242 million ($31million) to HK$312 million ($40million).
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  • Orpheas Tapanlis | March 20, 2017
    Polsat reported full year results with Net Advertising Revenues (NAR) of PLN 1,093 million in 2016, 5.6% higher than the previous year. The main increase came from multichannel NAR which grew in all quarters but Q2, and with peak growth rate in Q3 associated with sports events. According to IHS Markit research Polsat has 29.2% of the total TV ad market (8.8 percentage points behind TVN) in a slow Polish TV ad market in 2016.
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Presentations View All (26)

  • Eleni Marouli | February 08, 2017
    This presentation deciphers the four facets of programmatic TV advertising and provides real-world examples of programmatic TV applications in different countries. It is an introduction to the complex world of programmatic TV advertising and a useful guide for any broadcaster and cable group developing programmatic TV capabilities.
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  • Daniel Knapp, PhD | December 05, 2016
    What’s the state of video programmatic in Nordics versus the rest of Europe, and how does the programmatic video ecosystem evolve? Daniel Knapp provided answers in this presentation at SpotX’s Nordic launch event in Stockholm.
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  • Daniel Knapp, PhD | October 12, 2016
    This slidedeck was presented by Daniel Knapp at the Evening Seminar, The Future of Digital Advertising, on October 4, 2016. It outlines the new players and data infrastructures in the digital advertising landscape. The presentation explores M&A strategies, how different companies build advertising ecosytems and looks at how Facebook, Google, big media companies, but also advertisers, CRM companies and large auditing firms develop advertising technology and marketing technology offering.
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Analysts View All (12)

  • Icon Senior Director, Media & Advertising
    Daniel is a Senior Director at IHS Markit, where he oversees the global advertising research, consulting and forecasting practice. His key research areas include the future of TV and video, social media platforms, advertising-funded business models, programmatic advertising, AI-driven marketing, and data strategies.
  • Icon Principal Analyst, Advertising
    Eleni Marouli is a Principal Analyst and Manager in the media group at IHS Markit.
  • Icon Analyst, Advertising & Television Media
    Kia Ling joined IHS in April 2014 as an analyst, based in Penang, Malaysia. She monitors and models development in advertising and television programming in the Asia Pacific region.

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