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Today’s advertising professional must navigate a rapidly changing and fragmented environment, with numerous and diverse elements vying for consumer mindshare. As mobile apps and online platforms have increased in popularity, advertisers are finding it harder than ever to get the attention of their target audience.

Attain a holistic, global view of the modern advertising world and its myriad challenges with our timely analysis and data on established media including cinema, magazines, newspapers, radio and television—as well as the emerging, digital-driven landscape of mobile and online platforms.
Insights

Analyst Insights View All (349)

  • Kia Ling Teoh | August 22, 2019
    iQIYI reported a 15% increase in revenues for the quarter ended 30 June, totaled RMB 7.1 billion (USD 1 billion). • Membership services grew 38% to RMB 3.4 billion (USD 479 million) • Online advertising services dropped 16% to RMB 2.2 billion (USD 310 million) • Content distribution was down 4% to RMB 0.5 billion (USD 70 million) • Others category grew 82% to RMB 1 billion (USD 141 million) The company attributed the continued overall revenue growth to the solid subscription growth; while admitted that the challenging macroeconomic conditions and delayed content launches had slowed online advertising and content distribution revenue growth. “Others” revenues benefitted from the company’s acquisition of game company Skymoons.
  • Jun Wen Woo | July 26, 2019
    Malaysia-based online video streaming service iflix has announced that it has secured a new round of funding ahead of a prospective IPO. The company estimated that the total funding will amount to more than $50 million, although an exact amount has not been disclosed. The funding round was led by Fidelity International, while new investors are MNC, Yoshimoto Kogyo and JTBC, together with founder Catcha Group, and strategic shareholders Hearst, Sky and EMC. Iflix is currently available in 12 countries in Asia – Malaysia, Indonesia, Philippines, Thailand, Brunei, Sri Lanka, Pakistan, Myanmar, Vietnam, Cambodia, Nepal and Bangladesh.
  • Kia Ling Teoh | July 24, 2019
    Since March 2019, Hong Kong had been experiencing a series of protests against the pro-Beijing extradition bill proposed by the government. The Yuen Long violence incident happened on the 20th July further intensified tension between the public and force.

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Holistic, global view of the rapidly evolving advertising and marketing terrain. The only product of global scope and reach to cover in detail established media including cinema, magazines, newspapers, radio and television; as well as the emerging, digital-driven landscape of mobile and online platforms.

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  • Fateha Begum | September 11, 2019
    Increases in smartphone penetration, along with the roll out of 4G, has seen out-of-home video consumption rise in the past years. Mobile carrier plans to push 4G have largely focused on content partnerships, driving long-form content consumption out of the home.
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  • Icon Tim Westcott | September 02, 2019
    The Media & Technology Digest provides a monthly analysis of the key trends and innovations shaping the global technology landscape. Written by our senior analysts the digest includes a detailed focus on key industry hot topics, analysis of all major industry and product announcements with in-depth examinations of significant industry trends.
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  • Ryan Doherty, Kia Ling Teoh | August 15, 2019
    Amazon is setting out its stall as the third major global digital advertising platform as its diverse and growing portfolio is taking aim at Google and Facebook. It posted revenues of over $10 billion in 2018 in its “Other” segment, which consists primarily of advertising sales. This marked 117% growth on the $4.7 billion generated in this segment in 2017.
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Data

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Presentations

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  • Ryan Doherty, Irina Kornilova, Jack Kent | May 10, 2019
    Programmatic advertising is now driving advertising spend across Europe and globally. The theory and desire behind programmatic advertising, what it looks like in practice, the roles of each player in the value chain and the benefits and challenges of it are explored in this presentation.
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  • September 20, 2018
    The IAB Europe AdEx Benchmark report, produced in collaboration between IAB Europe and IHS Technology, Media and Telecom is the definitive guide to the state of the online advertising market in Europe. The research enables like-for-like comparison of 27 European online advertising markets across display, video, mobile, search and classifieds & directories.
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  • September 18, 2018
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Press Releases

Press Releases View All (24)


Analysts View All (9)

  • Icon Senior Research Analyst – Advertising & Television Media, IHS Markit
    Ms. Kia Ling Teoh is a senior research analyst, Advertising & Television Media at IHS Markit.

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