Digital Signage

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Digital signage has become an important piece of the connected device ecosystem—from wall-mounted screens to digital displays to the much larger outdoor billboards seen in streets and stadiums.

Capitalize on this digital revolution with our full and in-depth tracking of the growth and trends in digital signage displays, including intelligence on the overall industry and services related to professional and specialty displays, as well as on out-of-home technology.

Analyst Insights View All (20)

  • Yoke Yuin Cheong | September 28, 2016
    IHS comments on Leyard and NEC's latest product announcements and the sub 1mm pixel pitch LED Video market.
  • Sanju Khatri | August 03, 2016
    The Bottom Line Due to a dramatic 26 percent year-over-year decline in prices across all pixel-pitch categories in 2016, LED video-display shipments are expected to grow 27.5 percent with 4.9 percent revenue growth this year. The outdoor-retail category held almost 40 percent of total market share, due to the high brightness and durability of LED video. However, as installation shifts to indoor applications, this market share is expected to drop to 35 percent by 2020. LED video price erosion and the market’s increasing appetite for higher resolution displays will shift pixel-pitch categories lower, with 2-4.99mm being installed for both indoor and outdoor digital signage applications and 5-9.99mm catering purely to outdoor displays. With indoor and outdoor retail and public spaces acting as the main driving force, these categories are expected to achieve year-over-year growth of 98 percent and 63 percent, respectively.
  • Yoke Yuin Cheong | February 22, 2016
    The advent of fine pixel pitch technology has opened up new opportunities in Indoor Applications for LED Video, making it a viable competitor to Rear Projection and LCD. In 2015, the <=1.99mm pixel pitch category grew by 279% year over year (YoY). However, will 2016 be another good year for Fine Pixel Pitch LED Video? IHS analyzes the 2016 outlook and strategies for the Fine Pixel Pitch LED Video industry.


Subscription Services

Detailed databases and market insights on the multiple products, technologies, applications and companies in the digital signage and professional displays industry.
Country-level detailed databases and market insights on the multiple products, technologies, applications and companies in the digital signage and professional displays industry.


Reports View All (1)

  • Tom Morrod | February 13, 2014
    The video industry has a habit of being shaken up every few years by a new technology impacting some part of the supply chain. Recently, the roll-out of connected video devices such as smartphones, smart TVs, tablets and games consoles have done this, fuelled by video consumption over the open internet. At the other end of the spectrum, large screens have increased resolution to Ultra HD (UHD), four times that of Full HD, and OLED flexible screens will soon be enabling new form factors and possible disruptive device convergence or fragmentation.
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Data View All (6)


Presentations View All (6)

  • Sanju Khatri, Hidetoshi Himuro | May 02, 2017
    The Digital Signage & Professional Displays Market Analysis delivered on a quarterly basis, provides subscribers technology and market definitions, commentary on forecast assumptions, latest on display technology and supply chain situation, trends on the application markets and additional insight on mergers & acquisitions and macroeconomic trends.
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  • Sanju Khatri | February 23, 2017
    ISE (Integrated Systems Europe) is one of the most important trade shows for the digital signage and professional display market. In 2017, ISE became the world’s largest AV and systems integration exhibition with 73,413 registered attendees.
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  • Sanju Khatri | October 31, 2016
    This presentation provides a comparison between LCD and direct-view LED video displays for high brightness indoor and outdoor applications. The analysis further analyzes trends and developments in the direct-view LED video displays market.
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Press Releases

Press Releases View All (7)

Analysts View All (11)

  • Icon Director, Digital Signage and Professional Video
    Sanju has directed IHS’ worldwide research into the technologies and markets for digital signage and professional displays since 2001, becoming one of the industry’s leading authorities in the field of digital signage.
  • Icon Analyst, Digital Signage
    Tarika Bheda joined IHS in October 2012 as an analyst. She focuses on large format displays, LED video, rear projection and front projection technologies, and applications using these...

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