Sarah Henschel

Sarah Henschel

Sarah Henschel is a senior research analyst for Home Entertainment at IHS Markit.

Her research covers the North American markets for the digital video, and global outlook for physical and digital transactional markets. Ms. Henschel specializes in tracking, modeling, and forecasting the everchanging home entertainment landscape. Prior to joining IHS Markit, Sarah worked as an associate at NBCUniversal as part of their digital distribution team. She holds a Bachelor of Science in Business Cinematic Arts from the University of Southern California, United States. She is based in the IHS Markit Austin, Texas office.

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​Disney sets launch date for Disney+, targets break-even in 2024

Walt Disney Co released further details of its future direct-to-consumer plans in an investor presentation on 11 April, including the launch date, pricing and content strategy for Disney+. Disney+ will be ad-free and cost $6.99/month or $69.99 annually, launching in the US on 12 November. The company expects 60 to 90 million worldwide subscribers to the service by the end of 2024 with approximately a third of subscriptions coming from the United States. Fiscal profitability is expected to be achieved by 2024.

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Media & Advertising
Sizing up the new Disney

Disney completed its $71 billion acquisition of 21st Century Fox’s film and TV studios, cable networks and other assets last month. In this report, we have looked at four key questions arising from the deal as the media company pivots its strategy direct-to-consumer.

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Media & Advertising
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