Louise Shorthouse, Ph.D.

Louise Shorthouse, Ph.D.

Dr. Louise Shorthouse is a research analyst for PC online and mobile games at IHS Markit.

Dr. Shorthouse focuses on PC online and mobile games, expanding our title-based coverage in her role as research analyst. She has previously worked in online business development at publisher Square Enix. Educated in the United Kingdom, she graduated from the University of Warwick with a bachelor's degree in English literature with creative writing, and a master's degree in sociology including a mixed methods study of online gamers. She went on to complete a Ph.D. in education at the University of Hull, where she conducted extensive virtual ethnographic research into the learning behaviors of MMORPG-players.


Contributions View All (4)

Snap jumps on the social gaming bandwagon: deep platform integration and opt-in ads may boost engagement
Snap jumps on the social gaming bandwagon: deep platform integration and opt-in ads may boost engagement

The Snapchat-based Snap Games service allows users to play with their friends in real-time and is inspired by Asian messaging giants WeChat, Line and Kakao. It also follows recent forays into the gaming space by Google and Apple. Integrated text and voice chat functions and the emphasis on casual multiplayer ease the consumer transition from social media to games - especially for the many non-gamers in the existing Snapchat audience.

Read More
Media & Advertising
GDC 2019: Tencent reports mixed results but lays out strategies for maintaining dominance

Insight report looking at Tencent's Q4 2018 results and games-related announcements from GDC.

Read More Subscribers Only
Media & Advertising
GDC 2019: Unity expands value-chain role via new partnerships and delivers high-end features as next-generation approaches

At Unity’s GDC 2019 keynote, the company announced both improvements to the Unity Engine including numerous tools, and a few new partnerships to consolidate its position as a developer-first platform.

Read More
Media & Advertising
Share facebook Twitter Google Plus Linked In Add This Contact Us