Liliana Alvarez Temix is senior analyst on the Smart Home and Appliances Technology team at IHS Markit, based in Shanghai, China.Ms. Alvarez Temix is responsible for the Smart home and Appliances market bringing five years of experience covering Asia and Latin America, as well as branding, innovation and forecast experiene in FMCG and technology industries. Formerly, Alvarez Temix contributed to the sales and marketing team for the successful launch of smartphones in Mexico as an analyst at Huawei. She has been also part of Millward Brown and Nielsen consulting FMCG and telecom companies regarding their innovation, communication, branding and sales strategy in offline and online channels. Part of her past research work involved the validation of volume forecasts; concepts, products, and advertising testing, as well as brand equity evaluation for new products, brands and relaunches.